Comments on: Radio Advertising Is Mostly A Waste Of Money, But Here’s 4 Tips To Give You A Chance At Making A Radio Ad That Works http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/ For Small Business Marketing for your Tauranga Business, Choose Sheldon Nesdale Mon, 30 Jan 2012 22:44:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sheldon Nesdale http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-2613 Sheldon Nesdale Fri, 25 Nov 2011 03:12:28 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-2613 Excellent, looking forward to it David Excellent, looking forward to it David

]]> By: David Sell http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-2612 David Sell Fri, 25 Nov 2011 02:29:35 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-2612 Hi Sheldon the next book to be written (currently underway) will be a freebie and is on using branded merchandise and promotional products to improve your marketing. And my spelling isn't really as bad as that post, I promise. Hi Sheldon

the next book to be written (currently underway) will be a freebie and is on using branded merchandise and promotional products to improve your marketing. And my spelling isn’t really as bad as that post, I promise.

]]> By: Sheldon Nesdale http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-2610 Sheldon Nesdale Tue, 22 Nov 2011 03:10:47 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-2610 Great to hear from you David. "they want to hear their own business name on radio" haha, so very true :) I see you have written a <a href="http://www.amazon.com/Make-Your-Radio-Advertising-ebook/dp/B004TAY5NA/" rel="nofollow">book on the subject of effective radio advertising David</a>? Only $5 for a Kindle edition. I am definitely tempted. Great to hear from you David.

“they want to hear their own business name on radio” haha, so very true :)

I see you have written a book on the subject of effective radio advertising David? Only $5 for a Kindle edition. I am definitely tempted.

]]> By: David Sell http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-2609 David Sell Tue, 22 Nov 2011 03:02:58 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-2609 Ah yes, but imagine trying to tell a client any of this. Sheldon is spot on, I should know, I was Senior Creative at one of Australia's major media (radio and TV) organisations for mroe than 4 years. Inthe main, people advertisie to themselves on radio. In other words, they want to hear thier own business name on radio. My advice: think about your customer or prospect; figure out what they want and give it to them. For instance, if you want to get your brand in front of a truck driver, do you spend thousands of dollars on radio, or do you get a branded ruler into their hands. Trust me, the branded ruler works (I asked truck drivers), and it only costs a coupl of bucks. I'm sure Shedon can come up with all sorts of amazing marketing tricks for you. Great article. Ah yes, but imagine trying to tell a client any of this. Sheldon is spot on, I should know, I was Senior Creative at one of Australia’s major media (radio and TV) organisations for mroe than 4 years. Inthe main, people advertisie to themselves on radio. In other words, they want to hear thier own business name on radio.
My advice: think about your customer or prospect; figure out what they want and give it to them. For instance, if you want to get your brand in front of a truck driver, do you spend thousands of dollars on radio, or do you get a branded ruler into their hands. Trust me, the branded ruler works (I asked truck drivers), and it only costs a coupl of bucks. I’m sure Shedon can come up with all sorts of amazing marketing tricks for you. Great article.

]]> By: Adam Morris http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-2555 Adam Morris Sun, 09 Oct 2011 11:07:54 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-2555 I've said it all along, "Radio is a complete WASTE of money"....when it's not done properly.... Brilliant article mate, it's a couple of years old but the message rings true. We're about to do some more radio ourselves (purely for positioning, not really expecting anything directly from it), and this article has really helped. I’ve said it all along, “Radio is a complete WASTE of money”….when it’s not done properly….

Brilliant article mate, it’s a couple of years old but the message rings true. We’re about to do some more radio ourselves (purely for positioning, not really expecting anything directly from it), and this article has really helped.

]]> By: Sheldon Nesdale http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-2361 Sheldon Nesdale Tue, 15 Feb 2011 03:15:37 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-2361 Hi Andrew. That would depend on your business. <a href="/marketing-services-and-pricing/free-marketing-and-advertising-review/" rel="nofollow">Free Marketing and Advertising Review</a> Hi Andrew. That would depend on your business. Free Marketing and Advertising Review

]]> By: andrew http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-2360 andrew Tue, 15 Feb 2011 02:53:53 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-2360 interesting comment. what would be better method of advertising for my money? regards Andrew interesting comment. what would be better method of advertising for my money?

regards

Andrew

]]> By: Sheldon Nesdale http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-1631 Sheldon Nesdale Sat, 11 Sep 2010 07:17:27 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-1631 Great ideas, thanks Jesse! Great ideas, thanks Jesse!

]]> By: Jesse Archer @ Full Flavour Media http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-1630 Jesse Archer @ Full Flavour Media Sat, 11 Sep 2010 07:13:13 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-1630 I liken 30seconders to the junk mail that turns up in my mailbox each day. But let's look at what makes radio tick - it's the personalities. That is effectively the only difference between a radio and an ipod. You combine your business with a personality and you will get results (i.e. a promotional giveaway, live in-studio or on-site interview etc). Picking the right station(s) to suit your own target audience is important - if you are selling bubblegum chances are you aren't marketing to 70 yr men with no teeth! I liken 30seconders to the junk mail that turns up in my mailbox each day.

But let’s look at what makes radio tick – it’s the personalities. That is effectively the only difference between a radio and an ipod.

You combine your business with a personality and you will get results (i.e. a promotional giveaway, live in-studio or on-site interview etc).

Picking the right station(s) to suit your own target audience is important – if you are selling bubblegum chances are you aren’t marketing to 70 yr men with no teeth!

]]> By: Sheldon Nesdale http://www.marketingfirst.co.nz/2009/09/radio-advertising-is-mostly-a-waste-of-money-but-heres-4-tips-to-give-you-a-chance-at-making-a-radio-ad-that-works/#comment-1629 Sheldon Nesdale Sat, 11 Sep 2010 07:08:31 +0000 http://www.marketingfirst.co.nz/blog/?p=301#comment-1629 What do you propose would be more effective Jesse? What do you propose would be more effective Jesse?

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