Comments on: Radio Advertising Is Mostly A Waste Of Money, But Here’s 4 Tips To Give You A Chance At Making A Radio Ad That Works

By: Sheldon Nesdale

Sheldon Nesdale — Tue, 20 Jul 2010 00:49:37 +0000

Sounds good, I’ll give you a call

By: Nikora Nitro

Nikora Nitro — Mon, 19 Jul 2010 10:04:36 +0000

Hey – you should help me, im at a stage where I need some help for my company…your articles are very attracting and id be keen to talk more…I need to make my products and services work for me and I think you could be just what I have been looking for

By: Sheldon

Sheldon — Fri, 25 Sep 2009 01:57:55 +0000

Good advice Emma, thank you!

By: Emma Clarke

Emma Clarke — Fri, 25 Sep 2009 01:06:13 +0000

I absolutely agree with everything here Sheldon. I also hardly ever recommend radio advertising to my clients – unless there are other forms of advertising in market at the same time (working together) its a complete waste of money. In my experience radio advertising is relatively ineffective when executed in isolation.
The only radio campaigns that have ever worked for me are when the client has a stand or is present at an upcoming event, so the radio script basically focuses on the event itself and driving people to the stand. I have found that this works well as it compliments other forms of advertising the event organisers already have running.

By: Sheldon

Sheldon — Thu, 24 Sep 2009 21:08:56 +0000

Awww thanks Tony

By: Tony

Tony — Thu, 24 Sep 2009 10:12:28 +0000

Another great post – your copywriting skills had me wanting to hear the ad and I wasn’t disappointed. Loved the simplicity & personalisation of the script.

By: Sheldon

Sheldon — Thu, 24 Sep 2009 00:01:57 +0000

Excellent idea Carl, thanks!

By: Carl

Carl — Wed, 23 Sep 2009 23:53:04 +0000

Yes good points, I think you could go a step further and set up a unique URL to measure hits from the radio ad. Radio otherwise is a hard medium to quantify results from (ROI)