Have you wondered how to create a YouTube video that “goes viral” and creates a torrent of new clients for your business?
Here are 3 essential components for a viral video that can generate business for you:
- It must be entertaining/hilarious/amazing
- It must have a business objective, a reason for being
- A mechanism so that people can connect with you and become a customer
Here are 2 videos that have fulfilled those 3 requirements:
1. “Mattress Dominoes World Record Attempt” (Bensons for Beds, UK)
What we can learn from this video
- You don’t have to push your agenda/brand (interested people will seek you out), put the focus on the entertainment value – in this case a World Record Attempt
- Leave clues to who you are
- Sign up for a new YouTube account using your brand name
- Be very subtle with your branding – in this case, the door of the truck had everything prospective clients needed
2. “Printing’s Alive” (Pazazz Printing, USA)
What we can learn from this video
- Be passionate about who you are and what you do. It’s infectious. People are envious of passionate people, because their own lives are mostly dull
- Tell a story
What other examples of corporate viral videos have you seen? Provide links to them in the comments below.
May I help you work on some viral video ideas for your business?
Talk to me, by email, or phone (07) 575 8799.
Cheers,
Sheldon Nesdale.
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{ 6 comments… read them below or add one }
Love it, but it takes a bit of pushing at first to get the thing going, but once people start talking: it’s like wild fire
Good point Carl, creating that initial spark is a project in itself. How do you tell the first 100 so they can tell the first 1000?
we put this up and tweeted it twice, and put on my facebook, got 100 pretty quick, it was interesting, didn’t get peeps real excited, but hey it’s only a dog singing http://www.youtube.com/watch?v=aLVJ50oQmJ0
That is certainly one way to do it – publish a link to it on every social network you can get your hands on. Hopefully amongst that “first wave” of watchers are some “sneezers” (as Seth Godin calls them), that will spread the virus.
Found another one, but I think the branding is TOO subtle, what do you think?
I like it!
But I’m a hilux fan, so preaching to the converted here…