http://www.marketingfirst.co.nz/2009/10/evidence-that-the-whole-vegemite-isnack-2-0-fiasco-was-a-genuine-mistake/ For Small Business Marketing for your Tauranga Business, Choose Sheldon Nesdale Mon, 30 Jan 2012 22:44:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingfirst.co.nz/2009/10/evidence-that-the-whole-vegemite-isnack-2-0-fiasco-was-a-genuine-mistake/#comment-456 Addled Sun, 22 Nov 2009 02:32:23 +0000 http://www.marketingfirst.co.nz/blog/?p=308#comment-456 iSnack 2.0 jars signed by Dean Robbins now on http://cgi.ebay.com.au/iSnack-2-0-Signed-by-Dean-Robbins_W0QQitemZ330379106199QQ iSnack 2.0 jars signed by Dean Robbins now on http://cgi.ebay.com.au/iSnack-2-0-Signed-by-Dean-Robbins_W0QQitemZ330379106199QQ

]]> http://www.marketingfirst.co.nz/2009/10/evidence-that-the-whole-vegemite-isnack-2-0-fiasco-was-a-genuine-mistake/#comment-362 Sheldon Wed, 21 Oct 2009 22:17:46 +0000 http://www.marketingfirst.co.nz/blog/?p=308#comment-362 haha, yes indeed! Thanks for your input Mirjam! haha, yes indeed! Thanks for your input Mirjam!

]]> http://www.marketingfirst.co.nz/2009/10/evidence-that-the-whole-vegemite-isnack-2-0-fiasco-was-a-genuine-mistake/#comment-361 Mirjam Spronk Wed, 21 Oct 2009 21:30:00 +0000 http://www.marketingfirst.co.nz/blog/?p=308#comment-361 Hi Sheldon Great piece! Excellent. Another example ofcourse is Balloon Boy, that one went sour too, the couple did get their minutes of fame but for all the wrong reasons. You're quite right in saying Kraft should have kept better tabs on how their ideas would be received instead of just launching it. Duh. That's why there's marketing tests and planning involved. Interesting though that the public pummeled them so fiercely, because it is 'just vegemite'... or is it? cheers! Hi Sheldon
Great piece! Excellent. Another example ofcourse is Balloon Boy, that one went sour too, the couple did get their minutes of fame but for all the wrong reasons. You’re quite right in saying Kraft should have kept better tabs on how their ideas would be received instead of just launching it. Duh. That’s why there’s marketing tests and planning involved. Interesting though that the public pummeled them so fiercely, because it is ‘just vegemite’… or is it?
cheers!

]]> http://www.marketingfirst.co.nz/2009/10/evidence-that-the-whole-vegemite-isnack-2-0-fiasco-was-a-genuine-mistake/#comment-334 Sheldon Thu, 15 Oct 2009 18:55:59 +0000 http://www.marketingfirst.co.nz/blog/?p=308#comment-334 Just for fun, here's the original "name me" TV commercial: <object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/4wVmuUEOZe8&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4wVmuUEOZe8&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object> Just for fun, here’s the original “name me” TV commercial:

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