Great advice from Smashing Magazine about how to design and build your email newsletters:
- Respect your reader. Don’t waste their time or attention.
- Ask nicely first.
- Focus on relevance.
- Design with a goal in mind, so that you’ll know if it worked.
- Make unsubscribing easy.
- Code like it’s 1999 (literally) and use inline CSS.
- Always include a plain text version.
- Don’t assume that images will be viewed.
- Follow the law.
- Test everything before sending, because you can’t take it back.
Read the entire article: Design and Build Email Newsletters Without Losing Your Mind (and Soul)
Welcome Back! What do you think about this article? Write your reaction in the comments below. Thanks for visiting!
Related posts:
- 8 Tips For Getting Better-Than-Average Results From Your First Tradeshow or Expo in New Zealand 1. All the best booths gone? Only a few right...
- Contacting a WebSite Owner Via Email? An Easy Way to Get Your Email Message Noticed I’ve just made a discovery that I’d like to share...
- Radio Advertising Is Mostly A Waste Of Money, But Here’s 4 Tips To Give You A Chance At Making A Radio Ad That Works Very soon I will share with you 4 tips on...
Related posts brought to you by Yet Another Related Posts Plugin.
{ 1 comment… read it below or add one }
Here are my “rules” for email newsletters: