http://www.marketingfirst.co.nz/2010/01/email-newsletters-10-tips-for-designing-building-your-email-newsletters/ Need Help With Your Small or Medium Sized Businesses Marketing, Advertising, & Sales? Choose Sheldon Nesdale, Marketing Consultant, Tauranga, New Zealand Mon, 23 Aug 2010 00:12:38 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.marketingfirst.co.nz/2010/01/email-newsletters-10-tips-for-designing-building-your-email-newsletters/#comment-927 Sheldon Thu, 11 Mar 2010 00:36:54 +0000 http://www.marketingfirst.co.nz/blog/?p=545#comment-927 Here are my "rules" for email newsletters: <ol> <li> Focus on relevance</li> <li>State the action you want readers to take, so that you’ll know if it worked</li> <li>Make unsubscribing very very easy (and automated) so you know you are talking to only the most interested people</li> <li>Don’t assume that images will be viewed</li> <li>Newsletters don't have to be huge, even a single paragraph sharing interesting news and a link is enough sometimes</li> </ol> Here are my “rules” for email newsletters:

1. Focus on relevance
2. State the action you want readers to take, so that you’ll know if it worked
3. Make unsubscribing very very easy (and automated) so you know you are talking to only the most interested people
4. Don’t assume that images will be viewed
5. Newsletters don’t have to be huge, even a single paragraph sharing interesting news and a link is enough sometimes

]]>