Cinema
1. Pre-movie Advertisements
2. Product Placement in-movie
TV
3. 15/30 second Television Advertisements
4. Infomercials
5. TV Programme Sponsorship
6. Television Interviews
Newspaper
7. Regional Community Newspaper – freely distributed
8. Regional Daily Newspaper
9. National Daily Newspaper
Radio
10. 15/30 second Radio Advertisements
11. Radio Interviews
Outdoor
12. Billboards
13. Video Billboard
14. Bus shelters
15. Bus backs
16. Truck sides
17. Car signage
18. Outdoor signage on your building
19. Core-flute signage stabbed into grass verges
20. Posters around town
21. Free standing displays in shopping malls
22. Hot air balloons / blimps
23. Addressed Mail
24. Un-addressed PO Box Mail Drop – Flyers/Postcards
25. Un-addressed Residential Mail Drop – Flyers/Postcards
Direct Marketing
26. Cold calling (in person, unannounced)
27. Telemarketing
Online
28. Text Ads (eg Google Adwords)
29. Display advertising (banner, skyscraper, video, applications/software eg msn messenger)
30. Organic Search Engine Optimisation
31. Email Marketing / Newsletters
32. SPAM
33. Online Directories (eg YellowPages online, NZS.com, Finda.co.nz)
34. White papers / e-books
35. Blogging
36. Social Networking sites (eg Facebook, Twitter)
37. Contribute to Special interest forums (eg Google Groups, Trademe.co.nz)
Magazines
38. Gossip style Magazines (eg Woman’s Day)
39. Industry Specific Magazines (eg Needles and Pins weekly)
Printed Directories
40. YellowPages
41. Telecom Local Directory
Website
42. Your website
43. Campaign specific mini-websites
Sponsorship
44. At Sports venues (paint the field, billboards, signage around the field)
45. Sponsor Charities
Branded Objects
46. Branded Pens, Coffee cups, T-shirts, bags, clocks etc
Public Demonstrations
47. Set up in shopping malls (or in the supermarket)
Guerrilla Advertising / Alternative Advertising / Stealth Marketing
48. PR stunts
49. Word of mouth
50. Viral (video, email, postcards, CD’s)
51. Legal graphitti
52. Chalk on the sidewalk
53. Logos in the snow/sand
54. Flyers under car windscreens
55. Video projection onto side of building
56. Night-time shop window video or laser light show
57. Sponsored humans
SMS text messaging
Public Relations
59. Distribute press releases (for print & online publication)
60. Or Contact Journalists/Reporters directly with something newsworthy
Tradeshows & Expos
61. Exhibiting at Tradeshows and Expos
Seminars
62. Seminars
Have I Missed Any?
Please add them to the comments below.
Time to hire your own marketing department (but at a fraction of the cost)?
Contact us today or book a free 45min consultation now
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
{ 8 comments… read them below or add one }
Yes, number 12
Bugger, I was wondering why my list went from 61 to 62 when I copied it from my draft…
I hand-coded those numbers too.
Wow, i could easily use a few of these tips, cheers for your help!
Keep up the good work!
Thanks Robert!
Podcast? Of course it depends on how you categorize it. Apparently it can be classified as a social media. But as you listed blogging as a seperate way, why not Podcast. If so, Twitter might qualify too.
Thanks JTG. What is a podcast? And how would a business use it to promote their products/services?
@JTG, @Sheldon its debatable as to whether ‘podcast’ truly deserves to be a different category than radio. Same marketing principles apply – Either overtly in the form of 15/30 “ad” spots sponsored into shows that map against your target demographic’s interests….. or covertly in the form of interviews (or ‘product placements’) as part of in-podcast content.
Thanks for that Nathan. To be honest, I don’t really understand “Podcast”. Could you define it for me please?