Cinema
1. Pre-movie Advertisements
2. Product Placement in-movie
TV
3. 15/30 second Television Advertisements
4. Infomercials
5. Programme Sponsorship
6. Television Interviews (“Public Relations”)
Newspaper
7. Regional Community Newspaper – freely distributed
8. Regional Daily Newspaper
9. National Daily Newspaper
Radio
10. 15/30 second Radio Advertisements
11. Radio Interviews (see “Public Relations”)
Outdoor
12. Ummmm (*Tom D to fill in soon*)
13. Billboards
14. Video Billboard
15. Bus shelters
16. Bus backs
17. Truck sides
18. Car signage
19. Outdoor signage on your building
20. Posters around town
21. Free standing at the mall
22. Hot air balloons / blimps
23. Addressed Mail
24. Un-addressed PO Box Mail Drop – Flyers/Postcards
25. Un-addressed Residential Mail Drop – Flyers/Postcards
Direct Marketing
26. One to one sales calls (in person or on the phone)
27. Telemarketing surveys
Online
28. Text Ads (eg Google Adwords)
29. Organic Search Engine Optimisation
30. Banner advertising (banner, skyscraper, applications/software eg msn messenger)
31. Email Marketing / Newsletters
32. SPAM
33. Directories (eg YellowPages online, NZS.com, Finda.co.nz, Trademe.co.nz)
34. White papers / e-books
35. Blogging
36. Social Networking sites (eg Bebo, Facebook)
37. Contribute to Special interest forums (eg Google Groups)
Magazines
38. Gossip style Magazines (eg Woman’s Day)
39. Industry Specific Magazines (eg Needles and Pins weekly)
Printed Directories
40. YellowPages
41. Local Directory
Website
42. Your website
43. Campaign specific mini-websites
Sponsorship
44. At Sports venues (paint the field, billboards, signage around the field)
45. Of Charities
Branded Objects
46. Pens, Coffee cups, T-shirts, bags, clocks etc
Public Demonstrations
47. Set up at the mall (or in the supermarket)
Guerrilla Advertising / Alternative Advertising / Stealth Marketing
48. PR stunts
49. Word of mouth
50. Viral (video, email, postcards, CD’s)
51. Legal graphitti
52. Chalk on the sidewalk
53. Logos in the snow/sand
54. Flyers under car windscreens
55. Video projection onto side of building
56. Night-time shop window video or laser light show
57. Sponsored humans
SMS text messaging
Public Relations
59. Distribute press releases (for print & online publication)
60. Or Contact Journalists/Reporters directly with something newsworthy
Tradeshows & Expos
61. Exhibiting at Tradeshows and Expos
Seminars
62. Seminars
Have I Missed Any?
Please add them to the comments below.
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{ 4 comments… read them below or add one }
Yes, number 12
Bugger, I was wondering why my list went from 61 to 62 when I copied it from my draft…
I hand-coded those numbers too.
Wow, i could easily use a few of these tips, cheers for your help!
Keep up the good work!
Thanks Robert!