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64 Ways to Advertise: Advertising You Can Try Next

by Sheldon Nesdale on 27 January 2010

in Advertising, Business Strategy, Marketing

advertising-to-try-icons

With so many options, where do you start?

Just need a list of advertising to try for your business?

Cinema Advertising

1. Pre-movie Advertisements
2. In-Movie Product Placement

TV Advertising

3. 15/30 second Television Advertisements
4. Infomercials
5. TV Programme Sponsorship
6. Television Interviews

Newspaper Advertising

7. Regional Community Newspaper – freely distributed
8. Regional Daily Newspaper
9. National Daily Newspaper

Radio Advertising

10. 15/30 second Radio Advertisements
11. Radio Interviews

Outdoor Advertising

12. Billboards
13. Video Billboard
14. Bus shelters
15. Bus backs
16. Truck sides
17. Car signage
18. Outdoor signage on your building
19. Miniature Billboards: Core-flute signage stabbed into grass verges
20. Posters around town
21. Free standing displays in shopping malls
22. Hot air balloons / blimps
23. Paint a sports field with your logo
24. Burn your logo onto the side of a mountain (check with the local council for permission first)

Mail

25. Direct Mail / Addressed Mail
26. Un-addressed PO Box Mail Drop – Flyers/Postcards
27. Un-addressed Residential Mail Drop – Flyers/Postcards

One-On-One

28. In-person cold calling (unannounced)
29. Telemarketing
30. Participate in Networking groups (eg Chamber of Commerce, BNI)

Online Advertising

31. Text Ads (eg Google Adwords)
32. Display advertising (banner, skyscraper, video, applications/software eg msn messenger)
33. Organic Search Engine Optimisation
34. Email Marketing / Newsletters
35. SPAM
36. Online Directories (eg YellowPages online and country-wide business directories)
37. White papers / e-books
38. Blogging
39. Social Networking sites (eg Facebook, Twitter, LinkedIn, Pinterest)
40. Contribute to Special interest forums (eg Google Groups)

Magazine Advertising

41. Gossip style Magazines (eg Woman’s Day)
42. Industry Specific Magazines (eg Needles and Pins weekly)

Printed Directories

43. YellowPages
44. Telecom Local Directory

Website

45. Your website
43. Campaign specific mini-websites

Sponsorship

46. Sponsor a sports teams T-shirts
47. Sponsor a community event or non-profit organisation

Branded Objects

48. Branded Pens, Coffee cups, T-shirts, bags, clocks etc

Public Demonstrations

49. Set up in shopping malls (or in the supermarket)

Guerrilla Advertising / Alternative Advertising / Stealth Marketing

50. PR stunts
51. Word of mouth
52. Viral (video, email, postcards, CD’s)
53. Legal graphitti
54. Chalk on the sidewalk
55. Logos in the snow/sand
56. Flyers under car windscreen wipers
57. Video projection onto side of building
58. Night-time shop window video or laser light show
59. Sponsored humans (to tattoo your brand on their forehead, or, a not quite as exciting, wear a branded t-shirt)

SMS text messaging

60. SMS text messaging

Public Relations

61. Distribute press releases (for print & online publication)
62. Or Contact Journalists/Reporters directly with something newsworthy

Trade shows & Expos

63. Exhibiting at Trade shows and Expos

Seminars

64. Seminars

Have I Missed Any?

Please add them to the comments below.

{ 21 comments… read them below or add one }

1 Tom D January 28, 2010 at 2:10 pm

Yes, number 12 😉

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2 Anupam Barua February 20, 2014 at 2:04 am

thnx bro.:) appreciated

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3 Sheldon January 28, 2010 at 2:41 pm

Bugger, I was wondering why my list went from 61 to 62 when I copied it from my draft…

I hand-coded those numbers too.

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4 T-Shirts Fan April 26, 2010 at 11:20 pm

Wow, i could easily use a few of these tips, cheers for your help! 🙂 Keep up the good work!

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5 Sheldon Nesdale April 27, 2010 at 7:53 am

Thanks Robert!

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6 JTG September 23, 2010 at 8:25 pm

Podcast? Of course it depends on how you categorize it. Apparently it can be classified as a social media. But as you listed blogging as a seperate way, why not Podcast. If so, Twitter might qualify too.

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7 Sheldon Nesdale September 24, 2010 at 6:35 am

Thanks JTG. What is a podcast? And how would a business use it to promote their products/services?

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8 @nathangracie December 6, 2010 at 1:35 pm

@JTG, @Sheldon its debatable as to whether ‘podcast’ truly deserves to be a different category than radio. Same marketing principles apply – Either overtly in the form of 15/30 “ad” spots sponsored into shows that map against your target demographic’s interests….. or covertly in the form of interviews (or ‘product placements’) as part of in-podcast content.

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9 Sheldon Nesdale December 6, 2010 at 1:44 pm

Thanks for that Nathan. To be honest, I don’t really understand “Podcast”. Could you define it for me please?

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10 Jade March 14, 2014 at 8:44 am

Thanks you! That helped out a lot.

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11 Sheldon Nesdale March 14, 2014 at 10:20 am

You are very welcome 🙂

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12 mohit June 27, 2014 at 11:59 pm

very gud, it helps me a lot in doing my homework

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13 Sheldon Nesdale June 30, 2014 at 5:25 pm

Oh good 🙂

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14 Riley January 29, 2015 at 6:03 am

i am writing a business plan for my senior project, its finals day and I really needed this info I couldn’t think of all this info myself

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15 Sheldon Nesdale February 3, 2015 at 3:24 pm

Glad it helped Riley 🙂

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16 Dalia Sabaa March 30, 2015 at 9:21 pm

i am doing a marketing plan for my senior project,
this helped alot 😀
thx for being help 😉

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17 Joyce May 29, 2015 at 5:46 am

You could also hire someone in a costume to dance around with a sign for passing cars to see.

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18 Myles Rodriguez July 14, 2015 at 8:09 am

Great ideas, i also thought what about personal songs or mixtapes that promotes a cause or something popular or even your own business/object/subject.

many people do like something with a good beat and a story behind it

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19 W. Johnson January 6, 2016 at 10:33 am

What about just plain old word of mouth- Person- Person.

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20 ketki betkar February 2, 2016 at 6:46 pm

thanks it helped me alot…..

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21 Sheldon Nesdale February 3, 2016 at 1:10 pm

Great to hear it Ketki 🙂

Reply

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