- Are you selling services?
- Are you quoting your hourly rate or using “value based pricing”?
- Should you put these prices on your website or not?
Find out the answer to these questions with this short 2.5 minute discussion with Sheldon Nesdale from www.MarketingFirst.co.nz and Dan Necklen from www.Likeable.co.nz
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{ 4 comments… read them below or add one }
Beg to differ… To me value based pricing is about calculating the value the product delivers to the client. Thoughts?
That’s right Jo. Isn’t that what we said?
Ummmm… no don’t think so…Dan says something to the effect that it (value based pricing) is a set price for a product… a website or a facebook page… and you may be able to do it quicker than someone else or slower… but it should be the same price… to me (maybe its just me) that infers commoditisation of the product and therefore competing on price (and the ‘race to the bottom’ as per M.Porter). IMHO it needs a tad more framing maybe? Articulate that it is important to be clear about exactly what your ‘set-value-based-price’ includes in terms of process/production/deliverables and expected outcomes. I know, bit more complex…right? but important… yes?
Yep, you’re right Jo, thanks for clearing this up!