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In-Movie Product Placement: Could Your Brand Be Used Popular Movie Characters?

by Sheldon Nesdale on 20 August 2014

in Advertising

One of my favourites movies comes to mind when I think about in-movie product placement: iRobot with Will Smith.

You’ll see him personally use:

  • Converse’s Chuck Taylor All-Stars
  • Audi RSQ
  • FedEx
  • Tecate
  • JVC

irobot-product-placement-cons

For me, the product placements didn’t detract from the movie at all. Some of the zoom-ins were a bit cheesy I spose, but not too bad.

The challenge for you would be coming up with millions of dollars to make this happen for your product or service.

Some directors take a hard line and won’t compromise the art of their movie at all, others might be a bit more willing to have you decrease their budget.

You could try with TV dramas that are made near you, or documentaries or reality TV shows too.

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