Last week I went down to Wellington to the Lightning Labs demo day.
Lightning Labs is New Zealands first (and only) business accelerator.
For a bit of background, read my article about Lighting Labs that I wrote a couple of weeks ago.
90 days ago these 9 companies were worth zip, nada, nothing. And now they are worth about $1 Million dollars each.
How cool is that?
The 6 Elements That The Best Presentations Had In Common
- Each company was introduced by a passionate and experienced business person who had been a mentor
- The presentations were presented by passionate and energetic CEO’s
- The slides were simple, clear and did not distract, they kept the focus on the presenter
- First, they identified the problem/the pain and therefore, the opportunity
- Next, they presented their solution
- Last, they established credibility and made us sure they were the right team, with the right connections to make this happen
The 9 Companies From Lightning Labs
(In order of my favourite to least favourite)
1. Publons.com
“Publons is a platform for crowd-sourced peer-review of academic articles, where academics build reputation for their contributions. It provides an alternative to the extremely slow, expensive, and closed status quo that hasn’t changed in 300 years.”
My Notes:
- Amazing that they’ve taken on a system that has been in place for 300 years, broken it in half, and re-invented it for today
- Nice they already have agreement for trials with a few major US based journal companies
- Very promising. This was my favourite business idea of the day
2. eXpander.co.nz
“A cloud-based tracking and analytics platform that gives manufacturers a weapon to fight back against counterfeits, while connecting them to consumers and procuring valuable data in emerging markets.”
My Notes:
- By 2015 there will be US$2 Trillion worth of counterfeit products on the streets. Wow.
- The plan is to issue a unique QR code for every single individual product on every shelf in the world with for 10-15c each
- Imagine a product being copied, and that duplicated QR code being scanned 10 times on the same day, the manufacturer would get GPS location of where these counterfeit goods are!
- Certainly a huge global problem they are tackling here, and a interesting solution they are proposing
3. LearnKo.com
“LearnKo delivers online learning programs to English language organisations in Asia. We do this by harnessing the talent of Australasian tutors and delivering this via an online classroom to English language organisations.”
My Notes:
- They really hammered the problem home by explaining that there are a billion people in Asian wanting to learn English and that the vast majority of english tutors have very poor english skills themselves!
4. WipVideos.com
“WIP is a beautifully simple video workflow platform that lets you watch, share and comment on your work-in-progress videos, so you get better feedback faster.”
My Notes:
- They’ve already built the software and they already have clients!
5. KidsGoMobile.com
“KidsGoMobile are developing a software service to help parents teach their children to become responsible users of their first smartphone. This tool will notify parents if their child engages in potentially risky activity on their phone and gives them tips on how to resolve it.”
My Notes:
- Interesting that a parent can’t hope to screen 1800 monthly text messages so it’s clear they need help
- + I’m a bit shocked that it’s common for 8 year olds to get their first smart phone these days
6. questo.co.nz
“Questo is using game mechanics in real world activities to increase family engagement for organisations.”
My Notes:
- For example, an Aquarium could use this service to create a treasure hunt for family’s who bring their ipads with them
7. promoki.com
“Promoki is a a social media gaming platform for photo and video contests.”
My Notes:
- “The best advertising doesn’t feel like advertising”
- It’s interesting that the act of asking and collecting responses is where the benefits to the brand are, not in the chosen winner, or the use of that winner in promotions, it’s those brand fans that are immersing themselves into the brand to create a piece of work
8. adeez.co
“Adeez provides a specialist mobile marketing solution which enables brands and marketing agencies to improve their ROI with mobile campaigns.”
My Notes:
- It’s seems they are setting up themselves as a middleman between brands and advertising networks like Google Adwords… doesn’t that make them just another agency?
9. Teamisto.com
“Teamisto is changing the way sports clubs raise money by generating new streams of sponsorship revenue.”
My Notes:
- … actually, I didn’t really understand this one