In New Zealand Is Facebook Just For Kids? No.

I thought it would be interesting to combine age group data from Facebook with age group data from Statistics New Zealand to see what proportion of each age group is using Facebook.

In particular, I was interested in answers to questions like:

  • Is Facebook mainly for teenagers?
  • Are people over 50 using Facebook?
  • Are people over 65 using Facebook?

What questions would you like answered?

Let’s take a look at the data:

Edit

Age

NZ Facebook Users*

% of total Facebook users

NZ Population**

% of age bracket on Facebook

13-15

161,709

8%

181,850

89%

16-17

141,495

7%

127,220

^111%

18-24

505,340

25%

448,210

^113%

25-34

464,913

23%

557,750

83%

35-44

343,631

17%

613,030

56%

45-54

222,350

11%

614,160

36%

55-64

121,282

6%

481,640

25%

65+

60,641

3%

569,160

11%

Totals:

2,021,360

100%

4,367,800

56%

*Source: SocialBakers.com

**Source: Stats.Govt.nz

^How is it possible that more than 100% of that age group use Facebook? I don’t know.

What do you think? Do these results surprise you?

Write your comments below

4 Replies to “In New Zealand Is Facebook Just For Kids? No.”

  1. 40% of the total are under 24 years old, no gender identified I say pretty young. Would be good to see the comparison on Twitter I won’t surprise if Twitter has lest younger people on them… Not sure just a guess really.

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