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Customer Research / Customer Survey Package

Would you like to know more about what turns on your customers?
Do you want to know why they choose you rather than your competitors?
Do you want to explore opportunities to grow your customer base, or sell more to your existing customers?

Then consider this Customer Research / Customer Survey Package.

Do you want to take action from the results rather than just file them on a shelf somewhere to get dusty?
Do you need help to craft questions that won’t bore your clients to tears?
Do you want to ask only the most important questions because you know people will get bored if there are more than 10?
Do you want access to reporting software and pretty looking pie graphs?

If you answered “Yes” to these questions, then this package is for you.

We would start with a short meeting. I will ask you questions such as:

What do you want to achieve?
What action will you take if the results show x, or y?
What questions do you think we should ask?
How will you invite customers to fill it in? (eg by email invitation, hyperlink on your website, or advertising)
What incentive will you provide for them to fill it in? What’s in it for them? (“Out of the goodness of their heart” will only get you so far)

I use open source software. My favourite is Lime Survey (check out the demo) or Google Forms
If your website is on an Apache server running php and MySQL, I can host the survey on one of your sub-domains eg http://survey.yourwebsite.co.nz
Otherwise, I will host the survey on one of my subdomains eg http://yoursurvey.marketingfirst.co.nz, or we could purchase a new domain for your survey if you are really serious


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