Search Engine Advertising With Google Adwords
Do you want to generate additional traffic to your website using those cute little ads on the side of Google’s Search pages?
You are in the right place.
Learn about Adwords, how it works, why it works
Q: “Why Should I Choose You, Sheldon, to Manage My Google Adwords Campaign?”
Because I am a qualified Google Adwords Professional Individual (since September 2006)- Because I have generated a total of 30,000 extra visits for 7 different clients since September 2006 (about $30,000 worth)
- Because I learnt from the Google Adwords guru Perry Marshall
- Because I aim for a Cost-per-Click of about $1, but many of my campaigns do much better
- Because my goal is to generate $5 of business for you for every $1 you spend (for example)
Q: “What’s involved?”
We would start with a meeting to discuss the following:
- The suitability of your website for a Google Adwords campaign (does it have quality landing pages, call to action, easy to navigate?)
- My fees for setting up your account (eg $290), and managing it for the first 3 months (eg $290/month)
- Your initial daily budget (You can start with as little as $5/day or $10/day)
Then:
- I set up a Google Adwords account for you
- I will call you for your credit card details, which I provide to Google so you pay for the ads you run
- I apply a NZ$125 voucher to your account to get you started
- I provide you with advice for your landing page
- I start creating ads for you
- I send you regular progress reports to keep track of your Return-On-Investment
- If it’s working well for you, we scale up the campaign by increasing your daily budget
Q: “What is essential for success?”
- Writing ads with clear benefits and a compelling call-to-action
- Placing your ads in the “sweet-spot” between position 3 and 4
- Choosing landing pages that deliver what is promised in the advertisement and that convert visitors into customers
- Close monitoring of the campaign to minimise Cost-Per-Click and maximise Return-on-Investment
- When you start earning $5 for every $1 you spend (for example), you scale up your campaign (in fact you don’t even need a budget because you know exactly what your ROI is)
For it to work, you and I need to commit to a 3 month term.
My goals are:
- To ensure that your Adwords account is on auto-pilot by the time the 3 months is up
- To get your account running so efficiently that you don’t need me any more
- To give you the option of learning how it works so you can control it yourself with minimal effort
After the 3 months is up, you have 3 choices:
- If you don’t think I did a good job at the end of the 3 month trial period you can fire me and I’ll refund you the initial set-up fee $290 as an apology
- If you do think I did a good job I can train you how to run your Adwords account yourself
- Or, if you are too busy working on other stuff, I can look after your account for you for just $50/month to make sure it’s running smoothly
Q: “How many extra web visitors can I expect during the 3 month period?”
Approximately 913 (based on an average Cost-Per-Click of $1 and an Adwords budget of $10/day for 3 months)
How many of those can you convert into customers?
- 1%? If so, you could make 9 sales
- 10%? If so, you could make 91 sales
Q: “Ok, sounds good so far, but how much will it cost?”
You’ll pay $1160 to Sheldon in fees + $775 to Google for your ads as per the following 3-month-term example:
- Fees for Month #1:
- + $290 Initial set-up fee
- + $290 Management fee
- + $300 for Google
- - minus your $125 voucher
- Fees for Month #2:
- + $290 Management fee
- + $300 for Google
- Fees for Month #3:
- + $290 Management fee
- + $300 for Google
- Total Costs: $1160 for Sheldon + $775 for Google
