by Sheldon on 9 March 2010
When I need a businesses phone number I go to Google Maps, and search for the business name there. 95% of the time the business appears with their phone number.
What method do you use?
Hardcopy white pages? Google Search? Google Maps? Finda.co.nz? Yellow.co.nz?
Add your method to the comments below.
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Tagged as:
business phone number,
phone number,
searching behaviour
by Sheldon on 7 March 2010
My notes on “1001 Ways To Make More Money As A Speaker, Consultant or Trainer” by Lilly Walters:
- Have business cards sized versions of flyers. They are easier for prospects to keep (flyers get binned)
- Goals are dreams with a deadline. Set goals with deadlines today.
- Freebies: Add to the bottom of articles, a freebie that people will get if they contact you Eg “To obtain a free copy of “How to xyz”, just [state action here]“
- Presentations: Don’t include everything in your presentation handouts. Refer to an item eg “the 10 rules of…”, and ask audience members to pass their business cards up to get a copy, and invite them to write a big “S” on the back if they speaker for a future date
- Feedback surveys: Don’t provide a ratings scale, ask questions like:
- What basic message did you hear that you could use tomorrow? (Purpose)
- How will you use what you heard today increase your profits and/or productivity? (Practical application)
- Is there something else about my subject that you would like to know that I did not have time to touch on in this presentation? (New topics)
- Do you know of others (businesses, associations, etc) that would benefit from the material presented today? Who are they? (Referrals)
- What is your opinion of my presentation? (Testimonials – make sure there is a permission check box so you can use the comments)
- Discounting: When a client tells you “cut your fee on this talk, and when we might use you in a series”, reply “this programme will cost full price, but I will be glad to add a clause stating ‘If a series contract is signed within one year of this date $xyz will be deducted from the series price’”
- Press Releases: Ask “would your viewers like to learn how to…?” or “would your listeners like to know the answer to…?”. Or ask these questions in the follow up phone call
- Self Publishing: “The self-publishing manual” by Dan Poynter
- Let the market lead: “Find a problem, then look for a solution. Don’t develop a solution, then spend your life searching for a problem for it. Pull through an idea from the market place, don’t push it through from inception towards some intangible market” – Jack Ryan
Tagged as:
1001 Ways,
Consultant,
Lilly Walters,
Speaker,
Trainer
