Home » Blog

The NZ Cafe Owners network is where cafe owners in a particular city are matched to a cafe owner in a neighbouring city.

They call each other once a fortnight (8pm on a Thursday night) to share marketing ideas to grow their businesses.

  • There is no competition because they are in different cities, so they are free to share any, and all, ideas
  • They are more likely to take action on the new ideas because they hear about how other owners have implemented them and what results the changes generated
  • If the pair run short on ideas to share, they are simply re-matched with a new cafe owner (this is encouraged)
  • They work such long hours, they can never find the time to read marketing books or search Google for marketing ideas
  • They work so hard inside their business they sorely need an outsiders perspective to identify weaknesses and opportunities and ask challenging questions
  • They realise that just providing “great food and great service” isn’t enough these days. That’s just the new baseline minimum that people expect

Sounds pretty awesome, right?

Well, it doesn’t exist, sorry.

It’s just an idea I had the other day.

If you’d like to start providing this service, I suggest the following steps:

  1. Pitch the idea to 3 cafe’s near you and 3 more in a neighbouring city
  2. Set appointments for the phonecalls for them and share the phone numbers
  3. Briefly interview them the next day to see how it went (write down their testimonials)
  4. Ask them if they are prepared to pay $10/month for the service. And if so, send them an invoice for the first month immediately

All the best!

coffee-queue-out-the-door

Is it every cafe owners dream to be so popular that there is a queue out the door and down the street, but no-body minds waiting because waiting is part of the experience and it’s just the cost of being a super-fan?

{ 0 comments }

I moved into the Basestation Co-working space mid-January 2015 after being at Studio64 for 2 years.

A few weeks into it I got the feeling that something wasn’t quite right. There was something missing, but I couldn’t figure out what it was.

It wasn’t until I visited Studio64 during lunchtime and we poked fun at each others lunches, had a few laughs, bounced around a few ideas…

That was it!

At Basestation I’d pop into the lunch room at 12pm and sometimes see someone whilst I wolfed down my lunch in silence, sometimes not, sometimes eat alone, sometimes one person would join me.

I’d had enough of that.

I knew that lunchtimes can be the most fun of the day, so I sent out this email to everyone at 9am the next morning:


Subject Line: New lunch time protocol starts today at 12noon

Hiya team, I’ve got great news!

We work in a co-working space so that means that, starting today, we are going to start having lunch together at 12noon. Yay!

We’ll talk a bit of business, a bit of family, have a few laughs, tease each other about our lunch choices, brainstorm new ideas, get a different perspective on things, get to know each other better.

See you at 12noon today and every day from now on!

And the best thing is you don’t have to set an alarm or put it in your calendar because I will come to your work station at 12noon everyday to remind you about your duty as a co-worker.

Cheers,
Sheldon.

How did it go? Very well indeed. Here’s a couple of photos:

2015-02-26 12.23.44
2015-02-26 12.23.52
2015-02-26 12.24.44
I rounded up everyone for about 3 weeks until the habit formed, and now, even on days when I can’t get there myself, we all have lunch together. Yay!

If you’d like to find out more about life in a co-working space come to this information evening:

Sheldon Nesdale
Co-working Expert, Basestation, Tauranga, New Zealand.

{ 0 comments }

Want To Make More Money? How To Maximise The Worker, The Seller, The Investor, In All Of Us

February 10, 2015

My 5 year old son asked me about money last night before bed. His basic question was “How do we get more of it?” Good question! We spent a few minutes closely examining a 5 dollar note and I pointed out some of the security features like clear windows, watermarks and micro-printing that make it so […]

Read the full article →

What is Sheldon Nesdale up to in 2015?

February 5, 2015

What am I up to in 2015? Take 3.5 minutes to find out in this short video:  

Read the full article →

Start, Stop, Steal, Stick: What I’ve Learnt From 6 StartUp Weekends

December 4, 2014

Imagine walking into a room on a Friday night with an idea scribbled on a napkin, and walking out at the end of the weekend with a company, a team and even revenue! That’s a typical StartUp Weekend. “Startup Weekend works by delivering the opportunity to learn how to start a business and promoting entrepreneurship […]

Read the full article →

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

September 30, 2014
Thumbnail image for Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

I’m a big fan of Simon Sinek’s TED talks. (In fact, I watched the rehearsal for his latest one live on stage in Vancouver in March of this year). I was surprised to find that this book was about drugs. Not the ones that might come to mind when I use that word, but the […]

Read the full article →

Less Doing, More Living: Make Everything in Life Easier by Ari Meisel

September 29, 2014
Thumbnail image for Less Doing, More Living: Make Everything in Life Easier by Ari Meisel

Here are my notes on “Less Doing, More Living: Make Everything in Life Easier” by Ari Meisel. I thought I knew a lot about productivity and efficiency, so I haven’t picked up books like this lately. I’m glad I did though, because even a few tips can make a big difference on your time management […]

Read the full article →

Facebook Basics Workshop (Tauranga): Fri 26th September 1pm – 3pm

September 22, 2014

I’m running a “Facebook Basics Workshop” with Likeable Social Marketing (Dan Necklen). Know a business owner that might need our help? This Facebook workshop is for you if: You need help setting up your Facebook business page You’ve got an existing Facebook business page, but don’t know how to use it effectively You have Facebook […]

Read the full article →

Email Newsletters: 6 Tips To Get Your Automated Emails Opened, Read, And Acted On

September 19, 2014
Thumbnail image for Email Newsletters: 6 Tips To Get Your Automated Emails Opened, Read, And Acted On

Having a list of email address of people who want to hear from you is gold. The secret to effective email newsletters is to mimic a one-to-one email conversation as closely as possible. Any elements that make the recipient suspect that your message is one-to-many will reduce the impact of your message. There are 6 […]

Read the full article →

Flash Foresight: See The Invisible To Do The Impossible by Daniel Burrus

August 28, 2014
Thumbnail image for Flash Foresight: See The Invisible To Do The Impossible by Daniel Burrus

Here are my notes on “Flash Foresight: See the Invisible to Do the Impossible” by Daniel Burrus. I learnt a lot from this book. The 2 biggest lessons for me were: I’ve heard about the aging population a million times, but this book made me think about it in 2 different ways: It will create […]

Read the full article →

TEDxAuckland 2014: 18 Hours of Awesomeness

August 18, 2014

I made my annual trip to TEDxAuckland on Saturday, and for the last 2 years I have captured my experience here on MarketingFirst.co.nz, but this time I’ve written my report on the TEDxTauranga website. Read it now: TEDxAuckland 2014: 18 Hours of Awesomeness

Read the full article →

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams

July 31, 2014
Thumbnail image for How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams

Here are my notes on “How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life” by Scott Adams Scott Adams is the author of the world famous Dilbert comic strip that make fun of life in an office cubicle. Like his comic strip, this book is certainly amusing. He […]

Read the full article →

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

July 30, 2014
Thumbnail image for Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Here are my notes on the book “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk For me, I got 3 things out of this book: I got a simple introduction into the major social media platforms all in one place I got a simple explanation of […]

Read the full article →

Walkable City: How Downtown Can Save America One Step At A Time – Jeff Speck

April 28, 2014
Thumbnail image for Walkable City: How Downtown Can Save America One Step At A Time – Jeff Speck

Here are my notes on the book “Walkable City: How Downtown Can Save America One Step At A Time” by Jeff Speck. On the surface this book is about urban planning, but really, it’s about marketing the downtown area of the city in which you live. Don’t let the word “America” put you off. These […]

Read the full article →

The Power of Less: The 6 Essential Productivity Principles That Will Change Your Life by Leo Babauta

March 12, 2014
Thumbnail image for The Power of Less: The 6 Essential Productivity Principles That Will Change Your Life by Leo Babauta

I’m no stranger to productivity books, this is about the 7th one I’ve read over the last 5 years. It’s amazing how the little tips and changes you pick-up from books like this one, become so important and valuable, but just slip away over time, one by one. So this was a fantastic refresher. Here, […]

Read the full article →

Value-Based Fees: How to Charge, and Get, What You’re Worth by Alan Weiss

January 23, 2014
Thumbnail image for Value-Based Fees: How to Charge, and Get, What You’re Worth by Alan Weiss

This book has changed the way I do business. It’s that good. I also know much more about value-based pricing and I am able to provide advice to friends/clients/acquaintences who still stuck in the work-for-an-hour-get-paid-for-an-hour trap. Here, I’ve recorded the parts of the book that were particularly useful to me. I encourage you to read […]

Read the full article →

Remote: Office Not Required by Jason Fried, David Heinemeier Hansson

December 19, 2013
Thumbnail image for Remote: Office Not Required by Jason Fried, David Heinemeier Hansson

From this book I’ve just pulled out sections that were of particular interest to me. I don’t have a huge amount of notes because I worked from home for 3.5 years and in a co-working space for the last 14 months so I’m very much aware of the pros and cons of not working in a […]

Read the full article →

Tauranga City: The First Truly Digital City of New Zealand?

December 9, 2013
Thumbnail image for Tauranga City: The First Truly Digital City of New Zealand?

What does digital mean to you? What does a digital city look and feel like? Do we want this for Tauranga? Why? Is a digital city attractive to work, live and play in? What is the councils role? What is the citizens role? These are some of the questions that a small group of passionate […]

Read the full article →

Marketing Ebooks: All 4 Of My Marketing Ebooks Are Now Free

December 2, 2013

The most important thing for every author is that their work will be read and appreciated. Every sale, every download, every note of appreciation, is exciting and fulfilling. At first I thought writing books was about making money too, but now I realise it isn’t. It’s about spreading ideas, and having an opinion, and being […]

Read the full article →

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

November 5, 2013
Thumbnail image for The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

This book is very old now: 1994, but much of the advice is still pretty good. It’s a very easy read – each of the 22 chapters are only a couple of pages each. It’s not available on Kindle which is annoying but there are a few pdf versions floating around. I found the notes of […]

Read the full article →

Abundance: The Future Is Better Than You Think by Peter H. Diamandis, Steven Kotler

November 4, 2013
Thumbnail image for Abundance: The Future Is Better Than You Think by Peter H. Diamandis, Steven Kotler

This book was pretty darn amazing. I’m already a pretty optimistic guy but this book backed up that optimism with facts and reasoning. Fantastic stuff. My favourite quote was “In today’s hyperlinked world, solving problems anywhere, solves problems everywhere.” Let’s start with the table of contents because you might spot areas that interest you that you […]

Read the full article →

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

October 23, 2013
Thumbnail image for Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

My notes on Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff. Chapter 1: The Method The process using the acronym STRONG: Setting the frame Telling the story Revealing the intrigue Offering the prize Nailing the hookpoint Getting a decision Chapter 2: Frame Own the Frame, Win the Game A […]

Read the full article →

Advertising: “But What Advertising Methods Will Work For MY Business?”

September 25, 2013
Thumbnail image for Advertising: “But What Advertising Methods Will Work For MY Business?”

You might have read my list of 62 ways to advertise, but are these 2 questions on your mind right now?: Am I wasting money on the advertising I’m doing now? Which advertising methods will work for my business? The advice you get when you ask this question will change depending on the incentives of […]

Read the full article →

Google Calendar: How To Duplicate An Appointment

September 5, 2013
Thumbnail image for Google Calendar: How To Duplicate An Appointment

I’ve been using Google Calendar for many years, but I only recently found this function, and now I couldn’t live without it. How to duplicate an appointment in Google Calendar Go into the details of the appointment you want to copy Along the top buttons there is a dropdown labelled “More Actions” Choose “Duplicate Event” from […]

Read the full article →

Google Calendar: How To Silently Rip An Appointment From An Invited Guests Calendar

September 4, 2013
Thumbnail image for Google Calendar: How To Silently Rip An Appointment From An Invited Guests Calendar

I’m a huge fan of Google Calendar. I even switched my reluctant wife over to it rather than her diary book, and now she loves it too. If you use Google Calendar and you use it to invite people to appointments and events, you need to occasionally cancel appointments, right? Well, you’ll know that you […]

Read the full article →

My Transition From Employee To Home Based Business To Co-Working

August 12, 2013

This is a short video on how I made the transition from employee, to home based business, to leading a co-working space in central Tauranga, New Zealand. Watch this video on Vimeo Thanks to Jono from EmergeFilm for all his work on this story (we work together at Studio64 co-working space).

Read the full article →

TEDx Auckland 2013: 17 Hours of Awesomeness

August 5, 2013

TEDxAuckland ran from 10am to 5.30pm on 3 Aug 2013: 7.5 hours of awesomeness. But my day started at 6am because I drove up from Tauranga for it, and got back home at 11pm. I’m still counting the 8.5 hours of waiting and driving because those were all awesome too. I was either talking to […]

Read the full article →

Only Prospects In Pain Will Buy: 6 Questions To Ask To Uncover Your Prospects Pain

July 17, 2013
Thumbnail image for Only Prospects In Pain Will Buy: 6 Questions To Ask To Uncover Your Prospects Pain

Did you know that only a prospect in pain will buy a solution from you? It’s true. The more pain they feel, the higher the price they will pay, and the more they crave your solution if you can show them that you understand their pain. If you have a warehouse full of widgets to […]

Read the full article →

Your New Website Says “Under Construction” or “Coming Soon”? 3 Reasons That’s A Disaster

May 22, 2013
Thumbnail image for Your New Website Says “Under Construction” or “Coming Soon”? 3 Reasons That’s A Disaster

I love purchasing a new website address, don’t you? (A website address is also known as a “domain name”, or a “url”) I’ve purchased about 60 website addresses over the last few years. For clients, friends, and for myself. I get the same rush of adrenaline every time I do it. It’s so exciting because it’s much […]

Read the full article →

9 Companies, 90 Days, Worth $9 Million

May 20, 2013

Last week I went down to Wellington to the Lightning Labs demo day. Lightning Labs is New Zealands first (and only) business accelerator. For a bit of background, read my article about Lighting Labs that I wrote a couple of weeks ago. 90 days ago these 9 companies were worth zip, nada, nothing. And now […]

Read the full article →

How to Create Start Up Companies Worth A Million Dollars Each In Just 90 Days

May 3, 2013

Did you meet Laura Rietel (and Nick Churchouse from Lightning Labs) on Thursday 2 May 2013? If not, you missed a great night! Laura shared her experience with Business Accelerators. I loved her presentation style. No slides. Just a few notes, lots of stories, and lots of questions. Casual and friendly, it felt less like a seminar […]

Read the full article →

Worried Someone Will Steal Your Awesome Idea? 7 Possible Reactions When You Share Your Idea

May 1, 2013
Thumbnail image for Worried Someone Will Steal Your Awesome Idea? 7 Possible Reactions When You Share Your Idea

New ideas are exciting! Sometimes great ideas wake you in the middle of the night (and at the time you are sure you’ll remember them so you don’t bother writing them down… oops). Sometimes great ideas happen to you when you are alone (like in the shower, or in the car), and it’s so annoying […]

Read the full article →

Startup Communities – Building An Entrepreneurial Ecosystem In Your City by Brad Feld

April 18, 2013
Thumbnail image for Startup Communities – Building An Entrepreneurial Ecosystem In Your City by Brad Feld

My notes on “Startup Communities – Building An Entrepreneurial Ecosystem In Your City” by Brad Feld Give Before You Get Boulder is an incredibly inclusive community. Although there is some competition between companies, especially over talent, the community is defined by a strong sense of collaboration and philosophy of “giving before you get.” If you […]

Read the full article →

9 Questions To Get You Started When You’ve Got An Idea For A StartUp Business

April 16, 2013
Thumbnail image for 9 Questions To Get You Started When You’ve Got An Idea For A StartUp Business

Heard of “a business plan”? It’s how you plan your business, right? Well, the bad news is that “business plans never survive first contact with customers” – Steve Blank. This means that you can plan all you like, but real customers with real money in their pockets will buy what they want to, not what […]

Read the full article →

“Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule” – Proposed Headline for BOP Times, Fri 26 July 2013

April 15, 2013

Dear universe, I would like the following headline appear in the Bay of Plenty Times on Fri 26 July 2013: “Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule”. Impossible? No. Not impossible. I’m going to tell you how. You can probably think of at least 5 reasons why a university here would be great […]

Read the full article →

The Future of “Work”: Are You A Cog In a Machine Or A Nanobot In A Swarm?

April 4, 2013

I had the honour of spending 60 seconds with John Key this morning. I was 1 of 10 young professionals invited to tell him about what we’re up to here in Tauranga, the city I love. Here’s my 60 second speech: Hi, I’m Sheldon Nesdale and I’m helping to build a eco-system of entrepreneurship and […]

Read the full article →

Testimonials: Tips About How You Can Get Powerful Testimonials For Your Website

March 27, 2013
Thumbnail image for Testimonials: Tips About How You Can Get Powerful Testimonials For Your Website

Firstly, Sean D’Souza in his book “The Brain Audit”, has this to say about Testimonials: — Why We Are All Sceptical About Testimonials Testimonials are like resumes; they’re not entirely believable.  Which is why most customers tend to view testimonials sceptically. Even if we don’t say it out loud, we view testimonials as one-sided. It’s the […]

Read the full article →

A Collection of 7 Bob Clarkson Thoughts

March 4, 2013
Thumbnail image for A Collection of 7 Bob Clarkson Thoughts

Bob Clarkson (72 years old) invited me into his home on the weekend. For 90 minutes he told me his story. I can summarise it in 3 words: He loves building. We talked about many of his building projects. Past (those still standing today), Present (what he’s working on right now), and Future (those that […]

Read the full article →

What To Say When You Are Asked “What’s Your Hourly Rate?”

February 28, 2013
Thumbnail image for What To Say When You Are Asked “What’s Your Hourly Rate?”

Do you get asked the question “What’s Your Hourly Rate?” by potential clients? How do you respond? Do you just throw in one of these number into your response?: $10/hour $20/hour $50/hour $100/hour $200/hour $500/hour Potential clients often respond in one of these ways: “That’s too cheap!” “ooo, that’s too expensive and way out of my […]

Read the full article →

Should I Renew My Yellow Pages Listing For My Small Business?

February 18, 2013
Thumbnail image for Should I Renew My Yellow Pages Listing For My Small Business?

Is that a questions you are struggling with right now? Have you been advertising in the Yellow Pages hardcopy and/or online for years but now you’re thinking of cancelling? Do you suspect you are wasting your money, but you are shit-scared that your business will completely dry up if you stop paying them thousands of dollars […]

Read the full article →

Is Your Blog Stale? How Not Updating Your Blog Can Damage Your Business

February 11, 2013
Thumbnail image for Is Your Blog Stale? How Not Updating Your Blog Can Damage Your Business

“When I look at your blog I can almost see the tumbleweed rolling through…” Are visitors to your website thinking that? If you have a blog section on your website, at some point you thought it was a good idea to get one. You might call it your “news section” or your “article section”, they […]

Read the full article →

Job Hunting? Clever, But Simple Marketing Advice For Job Hunters

February 8, 2013

Looking for a new job? Does your job hunting plan look like this? Trawl through job ads on Seek, TradeMe Jobs and a couple of other sites Find jobs that look interesting and throw your CV at them Wait And wait some more And apply for some more (on the assumption that it takes 100 applications […]

Read the full article →

5 Co-Working Spaces in Auckland, The 6 Lessons I Learnt

January 29, 2013

Last week I visited all 5 of the co-working spaces in Auckland: Movers & Shakers, Auckland Central, Dion Bettjeman Loft503, Auckland Central, Matt Knight  Generator, Auckland Central, Ryan Wilson The Kitchen, Grey Lynn, Auckland, Murray Sheard Bizdojo, Auckland Central, Nick Shewring I am honoured that every single one of the founders/owners made time for me and my questions. I […]

Read the full article →

How Many Co-working Spaces in Hamilton?

January 25, 2013

Good news for you if you can answer “YES!” to these 3 questions: Are you are freelancer in Hamilton? Do you work from a home office? Do you want to move into a co-working space in Hamilton city? Up until now you would have had no option but to start your own space (which has […]

Read the full article →

Will You Join the 2013 Marketing Bootcamp in Tauranga?

January 8, 2013

The 2013 Marketing Bootcamp is a series of 12 workshops (one per month) which will improve both you and your business. Is the “2013 Marketing Bootcamp” for you? YES! If you own a Tauranga-based Small Business and you are either a solo operator, a husband-and-wife team or have a business partner YES! If last year went […]

Read the full article →

Selling services? Find out how to set your prices, and if you should put them on your website

December 17, 2012

Are you selling services? Are you quoting your hourly rate or using “value based pricing”? Should you put these prices on your website or not? Find out the answer to these questions with this short 2.5 minute discussion with Sheldon Nesdale from www.MarketingFirst.co.nz and Dan Necklen from www.Likeable.co.nz

Read the full article →

15 Reasons Why Co-Working In The City Centre Is Awesome

December 13, 2012
Thumbnail image for 15 Reasons Why Co-Working In The City Centre Is Awesome

This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre. This is part 2 of 2. Read part one: 5 Reasons Why Working From Home Sucks I worked […]

Read the full article →

5 Reasons Why Working From Home Sucks

December 13, 2012
Thumbnail image for 5 Reasons Why Working From Home Sucks

This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre. This is part 1 of 2. Read part two: 15 Reasons Why Co-Working In The City Centre Is […]

Read the full article →

Freakonomics by Steven D. Levitt and Stephen J. Dubner

November 20, 2012

My notes on Freakonomics by Steven D. Levitt and Stephen J. Dubner. Lots of interesting stories in this book, but I’m just going to talk about 2 that really struck a chord with me. The Cost To Avoid Guilt? Just $3 Economists in an Israeli study in day care centres started imposing a fine of $3 if any parent […]

Read the full article →

In the retail business? Waiting for the world to change back to the way it was?

November 13, 2012

Can you answer yes to any of these questions?: Are you in the retail business? Are you waiting for the good-old-days to come back in terms of the economy and retail sales? Do you want the world to change back to the way it was before the recession? If so, I have good news. The […]

Read the full article →

Own A Cafe, Restaurant, Bar But Have No Website? Get One Before 2013

November 5, 2012

If you don’t have a website for your Cafe, Restaurant or Bar, then take some comfort in the fact that you are not alone. Did you know that only about one third (to one half) of New Zealand’s Cafe’s, Restaurant’s and Bar’s have a website? The 5 Most Common Objections I Hear From Owners: When […]

Read the full article →

How to Turn Your Junk To Gold – 7 Simple Tips for Selling on TradeMe

November 1, 2012

This is an update on my original article in Jul 2009 Ahh TradeMe, we all love it (And the recent copy-cat auction sites are hilarious. They have no chance!) Don’t you think it’s amazing how much gold people will pay for your junk? Do you want to squeeze every last dollar out of each TradeMe […]

Read the full article →

Interview with Cheryl Reynolds, CEO of SODA Inc, Hamilton’s Business Incubator and Accelerator

October 31, 2012

I’m on a mission to establish a Business Incubator in Tauranga next year. Part 1 of this mission is to learn from people who have already succeeded. So last week I spent an amazing, inspiring, uplifting 3 hours with Cheryl Reynolds the CEO of SODA Inc and Rachel Wark, the Communications Manager (thanks for making […]

Read the full article →

Business Facebook Pages: 6 Simple Tips For Your Business Page on Facebook

October 29, 2012

Are you just about to set up a Business Page on Facebook? Or have you set one up already but it’s just not generating business for you? Then this short list of tips will save you some time and help you generate some results. #1. Don’t sign up for a new Facebook Personal Profile just for […]

Read the full article →

Customer Survey Package

Thumbnail image for Customer Survey Package October 29, 2012

I’m about to show you that with your next customer survey, it is possible to generate satisfaction rather than just measure satisfaction. Let’s consider the customer’s perspective first. Do any of the following 3 scenario’s sound familiar? 1. Imagine you have just started dinner and the phone rings… You pick up and it’s someone asking you to […]

Read the full article →

Market Research Package

Thumbnail image for Market Research Package October 26, 2012

Do you have your eye on a target market and want to find out what those customers want? Do you want to find out more about the competition (if any) in that space? Do you want to evaluate the risk and determine your chance of success? Then consider this Market Research Package. Q: “Is this […]

Read the full article →

Tauranga 2013: A Business Incubator, A Business Accelerator, And 3 Co-Working Spaces

October 15, 2012

Have I shared with you my plan for 2013? I want to establish a business incubator/accelerator/co-working space here in Tauranga. Tauranga’s first co-working space starts this week in the Priority One building, hooray! I’ll be doing my best to help them succeed. But that is only the beginning. Imagine there was one business incubator, one […]

Read the full article →

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

October 15, 2012

My notes on “The Lean Startup: How Constant Innovation Creates Radically Successful Businesses” by Eric Ries I’ve only made notes on the sections I found most interesting, so to get the full benefit of this book I urge you to read a copy for yourself The Five Principles Of The Lean Startup Entrepreneurs are everywhere […]

Read the full article →

Have A Great Idea For A Start-Up Company But Worried Someone Will Steal It?

October 12, 2012

On Monday you’ll see my notes on the book by Eric Ries called “The Lean Startup: How Constant Innovation Creates Radically Successful Businesses”. Amaaaaazing book. But I couldn’t wait until then to share this with you. There is one section in there that talks about how many of us have ideas that we think are […]

Read the full article →

Quickguide to LinkedIn Part 2: How To Milk LinkedIn – The 8 Most Important Cows

October 11, 2012

(Missed part 1? Read it first) Firstly, it’s important to note that “100% completion” is your starting point. That’s right, spend a few hours and just get all the basics done and out of the way until you score 100% completion. Then come back here and read the rest of this article. The 8 Most Important Components […]

Read the full article →

Quickguide to LinkedIn Part 1: What Types of People Are Looking At Your LinkedIn Profile Today?

October 10, 2012

Think you should be doing more with your LinkedIn profile? First let’s consider your audience. Who’s actually going to look at your profile? The 5 types of people looking at your LinkedIn profile today: 1. People you meet who are curious about you You might hunt them down first, or they might find you first. […]

Read the full article →

TEDx Auckland 2012: 16 Hours of Awesomeness

October 9, 2012

TEDx Auckland ran from 10am to 5.30pm on 6 Oct 2012: 7.5 hours of awesomeness. But my day started at 6am because I drove up from Tauranga for it, and got back home at 10pm. I’m still counting the 8.5 hours of waiting and driving because those were all awesome too. I was either talking […]

Read the full article →

“I Think It’s Too Long, Can You Make It Shorter?” A Phrase I Dread

October 4, 2012

I do quite a bit of copywriting: email proposals email newsletters sales pages on websites blog articles direct response letters and the occasional fax (I’m joking about the fax, it’s not the nineties anymore) The pieces of work I create are as long as they need to be and often include all of the following components: Headline: […]

Read the full article →

5 Questions For Small Business Owners to Think About Today

August 8, 2012

Compete against yourself Pretend there is a brand new competitor opening next door to you, what product and service bundles should he start selling? To who? Don’t wait for this to happen, create those bundles and target those customers yourself today Why you? What are the top 3 reasons customers should choose you? Put those […]

Read the full article →

Small Business Website: Do It Yourself For Only $141.50

August 7, 2012

If you don’t have a website for your small business, then take some comfort in the fact that you are not alone. Did you know that only about one third (to one half) of New Zealand businesses have a website? The 5 Most Common Objections I Hear From Owners: When asked why they don’t have a website, […]

Read the full article →

Email Marketing: 7 Reasons Why It’s Cool, 3 Reasons It Sucks, 7 Tips To Make It Work

August 6, 2012

Why are you attracted to the idea of “email marketing”? 7 Reasons Why Email Marketing Seems Cool Because sending emails is cheap (or free). It’s a cheap way to keep in contact with your customers It’s scalable – if you double or triple the number of customers on your email database there is no extra […]

Read the full article →

The Toilet Paper Entrepreneur by Mike Michalowicz

August 3, 2012

My notes on “The Toilet Paper Entrepreneur” by Mike Michalowicz This book had excellent structure, but I’ve only made notes on the sections I found most interesting, so you might find these notes jump around a bit. Launching Businesses I loved entrepreneurialism. I could talk about business all day, read every magazine, attend every seminar, and […]

Read the full article →

Business Cards: Don’t Waste Money Printing Business Cards

July 5, 2012
Thumbnail image for Business Cards: Don’t  Waste Money Printing Business Cards

When people first start their own business, the first thing they do is get 1000 business cards printed. Don’t bother! Don’t print business cards because only people who want to sell you something (that you don’t need) will take them from you and use them. Do people that you need something from ever take your business card […]

Read the full article →

Twitter: You Suspect It Would Waste Your Time, Are You Right?

July 1, 2012
Thumbnail image for Twitter: You Suspect It Would Waste Your Time, Are You Right?

What is it? Twitter is a micro-blogging platform which enables 160 character text messages (called “Tweets”) to be broadcast to “Followers”. From a business perspective, Twitter can be useful in 2 ways: For introducing your brand to a new, tech-savvy segment of the population When you “Follow” someone they are notified via email (unless they […]

Read the full article →

Rework by Jason Fried

June 20, 2012

My notes on “Rework” by Jason Fried TAKEDOWNS Ignore the real world “That would never work in the real world”. Dont’ believe them. That world may be real for them, but it doesn’t mean you will live in it Learning from mistakes is overrated You hear that failure build character. People advise, “Fail early and […]

Read the full article →

In What Type Of Business Is The CEO Also The Receptionist?

June 11, 2012
Thumbnail image for In What Type Of Business Is The CEO Also The Receptionist?

You’ve probably noticed that there are often 2 types of receptionists in 9-5pm business offices: The first type I’ll call Wendy Winter and the second I’ll call Susan Summer. Wendy Winter Wendy doesn’t really want to be there She’ll be on Facebook most of the time if it hasn’t been blocked, and txt msg friends […]

Read the full article →

9 Reasons Why Outsourcing Your Sales Role Would be a Disaster

May 7, 2012
Thumbnail image for 9 Reasons Why Outsourcing Your Sales Role Would be a Disaster

Can you answer “yes” to one or more of these questions?: Is your business a one-man-band or husband-and-wife type of business? Are you a bit shy and find the prospect of networking and meeting people face to face a bit daunting? Are you thinking about outsourcing the sales role to a sales rep, either hiring […]

Read the full article →

The Brain Audit by Sean D’Souza

May 2, 2012

My notes on The Brain Audit by Sean D’Souza The following is just a copy/paste of the summary’s at the end of every chapter. I couldn’t do better myself because they are so well written. The most interesting parts for me was “how to construct a testimonial” and “how to determine what is unique about […]

Read the full article →

Made to Stick by Chip & Dan Heath

April 30, 2012

My notes on “Made to Stick” by Chip & Dan Heath S.U.C.C.E.S.s: Simple, Unexpected, Concrete, Credible Stories Simplicity Not dumbed down or sound bites Find the core fo the idea “The curse of knowledge” if you say 3 things you say nothing Simple = core + compact, forced prioritisation To make a profund idea compact […]

Read the full article →

Should You Quit Your Job And Start A Home Based Business? 8 Pros and 12 Cons To Help You Decide

April 27, 2012

Yesterday I was reading through one of my old journals from 3 years ago when I faced exactly this decision. In the journal I found my list of Pros and Cons that I had written to help me decide. Maybe they could help you to? PROS I’m ready. I’ve had my 3 years of experience. […]

Read the full article →

Getting Things Done by David Allen

April 23, 2012

My notes on “Getting Things Done” by David Allen [Borrowed heavily from Josh Kaufmans notes] 1. Define what being “done” looks like Most of the tasks people keep on their to-do lists are “amorphous blobs of undoability” – commitments without any clear vision of what being “done” looks like What does the end point look like? […]

Read the full article →

How To Make Millions With Your Ideas by Dan S. Kennedy

April 16, 2012

My notes on “How To Make Millions With Your Ideas” by Dan S. Kennedy To win with premium prices, clobber competitors with service Call every customer after the job is completed to verify satisfaction Offer strong guarantees Get crazy publicity & word of mouth with free product to local companies (works if you own a cafe anyway) Stake […]

Read the full article →

The Unwritten Laws of Business by J. King and James G. Skakoon

April 9, 2012

My notes on “The Unwritten Laws of Business” by J. King & James G. Skakoon. 2007 Good advice for employees who want to get the most out of their current role. However menial and trivial your early assignments may appear, give them your best efforts Demonstrate the ability to get things done Show Initiative. Start […]

Read the full article →

How to Win Friends and Influence People by Dale Carnegie

April 2, 2012

My notes on “How to Win Friends and Influence People” by Dale Carnegie 3 Fundamental Techniques in Handling People Don’t crisicise, condemn or complain Instead, try to understand them, why they do what they do The most important human desire: A feeling of importance Give honest and sincere appreciation Find out their good points Try […]

Read the full article →

Purple Cow by Seth Godin

March 26, 2012

My notes on “Purple Cow” by Seth Godin Remarkable marketing is the art of building things worth noticing right into your product. If it isn’t remarkable, its invisible The Advertising Age Before: Word-of-Mouth During: Ever increasing consumer prosperity, and endless consumer desire. Simple formula: Advertise on TV & mass media = increased sales After: Word-of-Mouth with new networks at rocket speed Being first […]

Read the full article →

Confession: I Only Have 4 Skills

March 14, 2012

It’s true. My confession to you today is that I only have 4 skills. Skill #1: I Can Read Being able to read is my first skill. I read a speed reading book 4 years ago and it changed my life: 10 Days to Faster Reading by Abby Marks Beale It increased my comprehension from […]

Read the full article →

The Award For The Worst Toll Free Number Goes To 0800 MELANOMA

March 12, 2012

There’s an ad playing on the radio at the moment about a local skin cancer specialist. I have a problem with their choice of phone number: 0800 MELANOMA To me, this is a classic case of being unable to consider the customers perspective, who is looking into the business from the outside. The business owner […]

Read the full article →

A Facebook Page For Your Business? Should You Bother?

March 5, 2012
Thumbnail image for A Facebook Page For Your Business? Should You Bother?

Word of Mouth is how a business dies, survives or thrives, right? Well, social media platforms such as Facebook are Word-of-Mouth with a megaphone. Traditional, mass-media, or “broadcast” forms of advertising are becoming less effective because they are based on interruption. Media is continuing to fragment (more websites, more TV channels, more magazines) so it […]

Read the full article →

How To Handle Negative Reviews About Your Business

February 21, 2012

Have you ever looked up your own business online and found a negative review somewhere? Maybe you own a restaurant and you’ve just found a negative review on a restaurant directory written by someone who was grumpy that night and they have lashed out at you? Maybe you own a motel and you’ve just found […]

Read the full article →

The Art of the Start by Guy Kawasaki

February 17, 2012

My notes on “The Art of the Start” by Guy Kawasaki Complete This Sentence If your organisation never existed, the world would be worse off because… Take Notes To Impress When you are doing a pitch to an investor and they speak, take notes. The visible act of taking notes says: I think you’re smart […]

Read the full article →

Anything You Want by Derek Sivers

January 20, 2012

My notes on “Anything You Want” by Derek Sivers My personal philosophy’s Business is not about money. It’s about making dreams come true for others and for yourself Making a company is a great way to improve the world while improving yourself When you make a company, you make a utopia. It’s where you design […]

Read the full article →

How Are You Going To Change Your World in 2012?

December 9, 2011

Notice how I said “your world” rather than “the world”. Can one person change the world? Well, I do think one person can change 10 people. And those people can change 10 people each. And so on. And perhaps, in that fashion, you can change the world. But I’m talking about “your world”. Your world could be: […]

Read the full article →

Game-based Marketing by Gabe Zichermann

December 1, 2011

My notes on “Game-based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests” by Gabe Zichermann & Joselin Linder. Games are all around us “The Subway Game” is passive – most people don’t realise there is a game on, the players stand close to the train doors, block other players with their body language and compete […]

Read the full article →

Real-Time Marketing and PR by David Meerman Scott

October 20, 2011

My notes on “Real-Time Marketing and PR” by David Meerman Scott. “How to instantly engage your market, connect with customers and create products that grow your business now.” What’s Expected In The Corporate World: Wait, to make certain Work from checklists dictated by one-year and even five-year business plans Measure results quarterly Execute based on a […]

Read the full article →

I Earn 540 Dollars Per Month From A Blog About Hot Pools, Could You Do The Same With A Topic You Are Passionate About?

September 22, 2011

Almost 2 years ago I wrote an article called “Should You Sell Space On Your NZ Website For Banner Advertising?” in which I suggested you shouldn’t. 2 years later I haven’t change my mind. If it’s your core business then your website should focused on attracting new customers, and making sales, not earning a few dollars […]

Read the full article →

Hit The Ground Running: A Manual For New Leaders by Jason Jennings

September 16, 2011

My notes on “Hit The Ground Running: A Manual For New Leaders” by Jason Jennings  The number one cause of business failure isn’t poor cash-flow or pricing it’s copying a competitors strategy Shareholders are best served by looking after consumers, retailers, employees, suppliers and community first. A different perspective from what you’d hear from Wall […]

Read the full article →

Why Now Is The Time To Crush It! Cash In On Your Passion by Gary Vaynerchuk

August 4, 2011

My notes on “Why Now Is The Time To Crush It! Cash In On Your Passion” by Gary Vaynerchuk Gary’s checklist for creating your personal brand: Identify your passion Make sure you can think of at least 50 awesome blog topics to ensure stickiness Answer the following questions: Am I sure my passion is what I […]

Read the full article →

In New Zealand Is Facebook Just For Kids? No.

July 28, 2011

I thought it would be interesting to combine age group data from Facebook with age group data from Statistics New Zealand to see what proportion of each age group is using Facebook. In particular, I was interested in answers to questions like: Is Facebook mainly for teenagers? Are people over 50 using Facebook? Are people […]

Read the full article →

Poke The Box by Seth Godin

July 12, 2011

My notes on “Poke The Box” by Seth Godin Kinds of capital What can you invest? What can your company invest? Financial capital – Money in the bank that can be put to work on a project or investment Network capital – People you know, connections you can make, retailers and systems you can plug […]

Read the full article →

Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

July 4, 2011

My notes on “Fascinate: Your 7 Triggers to Persuasion and Captivation” by Sally Hogshead Fascination Scale Avoidance You’ll take steps to avoid TV commercials Disinterest You might leave the room during a commercial break to grab a bite Neutrality You don’t really care if you watch the commercial or not. You’re not going to take […]

Read the full article →

Overdue Invoices: 4 Simple Tips To Ensure Your Clients Pay On Time, Every Time. No More Overdue Invoices

June 3, 2011

Did you know that poor cashflow is the #1 killer of small New Zealand businesses? Do you have clients with overdue invoices right now? Do you grit your teeth when you check your bank account on the 20th of the month and find the deposits you were expecting, missing? Are your customers/clients slow to pay? […]

Read the full article →

Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?

May 23, 2011
Thumbnail image for Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?

You may have heard that money-back guarantees are a good idea but you are not sure if they are right for your business? Perhaps you are holding back because you are worried it’s going to cost you money handing out dozens of refunds, right? Offering any kind of money back guarantee is better than offering […]

Read the full article →

The No-Bullshit Way To Make Money Online: Slow Cook, Not Get-Rich-Quick

January 24, 2011
Thumbnail image for The No-Bullshit Way To Make Money Online: Slow Cook, Not Get-Rich-Quick

Over the last few years I have tried several ways of making money online. I wanted to get rich quick. Don’t we all? I fell for the hype and got out my credit card, but I’m not ashamed. I’m human, and the sales copy was brilliantly written and tapped into my psyche and convinced me. […]

Read the full article →

2 Vital Elements The “About Us” Page on Your Website May Be Missing

December 21, 2010

If you pay any attention to your webstats, you may have noticed that your About Us page is one of the least visited webpages on your website. This doesn’t mean it is unimportant. It is vitally important. The low traffic means that each prospective customer will visit it only once, so you’ve got one chance […]

Read the full article →