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I love purchasing a new website address, don’t you?

(A website address is also known as a “domain name”, or a “url”)

I’ve purchased about 60 website addresses over the last few years. For clients, friends, and for myself.

I get the same rush of adrenaline every time I do it.

It’s so exciting because it’s much an amazing opportunity.

The opportunity is that you can write a message and expose that message to the whole world!

Wow!

Your vision for your amazing website content starts to form in your head even before your purchased the website address.

And when you’ve made the purchase things start to get real.

You realise that it’s quite a big job to translate your vision into a website with images, text and code.

Here’s where you slow down a bit and think to yourself “Well, we better get something up there!”

How about a “coming soon” sign to start with?

Sound good?

NO!

3 Reasons Not To Put “Coming Soon” Anywhere On Your Website

1. Because Visitors Assume You’re Lying

  • When you say “coming soon”, visitors to your website think “liar!”
  • It’s not your fault. They have been burnt many times by that promise so that’s why they don’t believe you this time
  • In fact, that’s why spelling mistakes, small errors, and stale blog content can be so damaging to your brand – all these things remove credibility and trust
  • What chance have you got of making a sale later if you start by destroying your credibility and your audiences trust right at the start of the relationship?

2. Because You’ve Missed An Opportunity To Say Something Useful

  • Imagine if you spent one hour and wrote a short list of bullet points to explain what you do and how you can help your audience
  • Imagine if you included your phone numbers and email address
  • Imagine if the design of your website was quite rough, and certainly not even close to your vision for it in the near future
  • Do you think that visitors would appreciate this instead of a site with zero content and just a cheesy “coming soon” or “under construction” sign?
  • Yes. Yes they would. So make that. Do it yourself, or spend a couple of hundred bucks getting a half decent one-page website as your starting point

3. Because Google Won’t Send You Free Visitors

  • Did you know that Google isn’t a search engine? It’s actually a connector.
  • Google connects people who are searching for answers to questions, with website that have those answers
  • All you need to get free visitors from Google is a one page website that answers a few simple questions, and has a few links pointing to this website from other websites
  • A page with “coming soon” isn’t going to do it. But a website with the elements I described above will.

Need Help?

Talk to a friend of mine, Steve Turner, he builds websites. Call him on (07) 575 8799.

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Did you meet Laura Rietel (and Nick Churchouse from Lightning Labs) on Thursday 2 May 2013?

If not, you missed a great night!

Laura shared her experience with Business Accelerators.

I loved her presentation style. No slides. Just a few notes, lots of stories, and lots of questions.

Casual and friendly, it felt less like a seminar and more like a chat with an wise friend.

If you didn’t already know, Business Accelerators like Lightning Labs in Wellington have 90 days to turn ideas worth zero into companies worth millions!

So if these accelerators take 90 days, what does everyone do for the other 275 days of the year?

Recover!

90 day business acceleration programmes are a very intense period for everybody:

  1. The participants who give up their lives, jobs, and family time for 90 days to be there
  2. The organisers who put in 12 hour, or 18 hour, or 20 hour days to ensure the teams have everything they need
  3. The mentors who pour in their expertise and knowledge (for free)
  4. The investors who pour in the money before day zero (when the companies are worth zero), on the hope that on day 90 they’ll be worth millions

It was interesting to hear how the top business accelerator in the world, TechStars, tried to cram 2 programmes into a single year and burnt out every stakeholder group involved.

If they can’t do it, no one can, so don’t even try.

Why Are Business Accelerators So Awesome?

  • Because you compress 2 years of business growth and learning into 90 days
  • Because a fast failure is a good thing
  • Pivots make you stronger (75% of teams pivot), but “spivots”, when you spin around and around make you dizzy
  • The value comes from the mentors advice and how you react to “mentor whiplash”, when you get conflicting advice. It’s up to you to extract what you can and make your decision
  • Mentors sometimes become investors, and sometimes the CEO!
  • The 5 most important factors: Team, Team, Team, Market, Idea
  • The best team have worked together for years
  • Teams are either 2 or 3 co-founders. Solo entrepreneurs don’t get in (unless they can find a co-founder before all the fun starts)
  • You can’t be the coder/tech and run the startup too. You can only wear one of those hats
  • You must be coachable. Don’t be precious. Don’t be defensive
  • It’s bloody hard work. You need support from your family
  • The hottest categories at the moment: Mobile, Cloud, Fashion, Education, Middleware

Who Pays? Who Gets Paid?

  • 50% funded by the Government for writing programmes, salaries for operations team, fixed costs and infrastructure
  • 50% funded by an Angel Investor Fund. In return the Angels get:
    • 6% stake in each accelerated company
    • Due diligence
    • The fast tracked, pressure cooker startup phase
  • Each participant gets $6000 to help them survive the 90 day period financially

Before You Create An Entrepreneurial Ecosystem In Your City…

  1. It must be led by entrepreneurs
  2. Take a long term view (20 years)
  3. Be inclusive. Embrace weirdness. Attract creativeness

Want to come to seminars like this?

You can subscribe to my email list and I’ll let you know about the next one: http://eepurl.com/pCoPX

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Worried Someone Will Steal Your Awesome Idea? 7 Possible Reactions When You Share Your Idea

May 1, 2013
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New ideas are exciting! Sometimes great ideas wake you in the middle of the night (and at the time you are sure you’ll remember them so you don’t bother writing them down… oops). Sometimes great ideas happen to you when you are alone (like in the shower, or in the car), and it’s so annoying
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Startup Communities – Building An Entrepreneurial Ecosystem In Your City by Brad Feld

April 18, 2013
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My notes on “Startup Communities – Building An Entrepreneurial Ecosystem In Your City” by Brad Feld Give Before You Get Boulder is an incredibly inclusive community. Although there is some competition between companies, especially over talent, the community is defined by a strong sense of collaboration and philosophy of “giving before you get.” If you
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9 Questions To Get You Started When You’ve Got An Idea For A StartUp Business

April 16, 2013
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Heard of “a business plan”? It’s how you plan your business, right? Well, the bad news is that “business plans never survive first contact with customers” – Steve Blank. This means that you can plan all you like, but real customers with real money in their pockets will buy what they want to, not what
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“Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule” – Proposed Headline for BOP Times, Fri 26 July 2013

April 15, 2013

Dear universe, I would like the following headline appear in the Bay of Plenty Times on Fri 26 July 2013: “Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule”. Impossible? No. Not impossible. I’m going to tell you how. You can probably think of at least 5 reasons why a university here would be great
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The Future of “Work”: Are You A Cog In a Machine Or A Nanobot In A Swarm?

April 4, 2013

I had the honour of spending 60 seconds with John Key this morning. I was 1 of 10 young professionals invited to tell him about what we’re up to here in Tauranga, the city I love. Here’s my 60 second speech: Hi, I’m Sheldon Nesdale and I’m helping to build a eco-system of entrepreneurship and
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Testimonials: Tips About How You Can Get Powerful Testimonials For Your Website

March 27, 2013
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Firstly, Sean D’Souza in his book “The Brain Audit”, has this to say about Testimonials: — Why We Are All Sceptical About Testimonials Testimonials are like resumes; they’re not entirely believable.  Which is why most customers tend to view testimonials sceptically. Even if we don’t say it out loud, we view testimonials as one-sided. It’s the
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A Collection of 7 Bob Clarkson Thoughts

March 4, 2013
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Bob Clarkson (72 years old) invited me into his home on the weekend. For 90 minutes he told me his story. I can summarise it in 3 words: He loves building. We talked about many of his building projects. Past (those still standing today), Present (what he’s working on right now), and Future (those that
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What To Say When You Are Asked “What’s Your Hourly Rate?”

February 28, 2013
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Do you get asked the question ”What’s Your Hourly Rate?” by potential clients? How do you respond? Do you just throw in one of these number into your response?: $10/hour $20/hour $50/hour $100/hour $200/hour $500/hour Potential clients often respond in one of these ways: “That’s too cheap!” “ooo, that’s too expensive and way out of my
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Should I Renew My Yellow Pages Listing For My Small Business?

February 18, 2013
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Is that a questions you are struggling with right now? Have you been advertising in the Yellow Pages hardcopy and/or online for years but now you’re thinking of cancelling? Do you suspect you are wasting your money, but you are shit-scared that your business will completely dry up if you stop paying them thousands of dollars
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Is Your Blog Stale? How Not Updating Your Blog Can Damage Your Business

February 11, 2013
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“When I look at your blog I can almost see the tumbleweed rolling through…” Are visitors to your website thinking that? If you have a blog section on your website, at some point you thought it was a good idea to get one. You might call it your “news section” or your “article section”, they
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Job Hunting? Clever, But Simple Marketing Advice For Job Hunters

February 8, 2013

Looking for a new job? Does your job hunting plan look like this? Trawl through job ads on Seek, TradeMe Jobs and a couple of other sites Find jobs that look interesting and throw your CV at them Wait And wait some more And apply for some more (on the assumption that it takes 100 applications
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5 Co-Working Spaces in Auckland, The 6 Lessons I Learnt

January 29, 2013

Last week I visited all 5 of the co-working spaces in Auckland: Movers & Shakers, Auckland Central, Dion Bettjeman Loft503, Auckland Central, Matt Knight  Generator, Auckland Central, Ryan Wilson The Kitchen, Grey Lynn, Auckland, Murray Sheard Bizdojo, Auckland Central, Nick Shewring I am honoured that every single one of the founders/owners made time for me and my questions. I
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How Many Co-working Spaces in Hamilton?

January 25, 2013

Good news for you if you can answer “YES!” to these 3 questions: Are you are freelancer in Hamilton? Do you work from a home office? Do you want to move into a co-working space in Hamilton city? Up until now you would have had no option but to start your own space (which has
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Report: How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet

January 23, 2013

My major research project for my MBA through Waikato Uni was entitled “How New Zealand’s Cafe’s, Restaurant’s & Bar’s can best use the internet to attract new customers and encourage existing customers to return” The report is 115 pages long (24,441 words). You can buy the entire report right now: $89 +gst After payment, you’ll
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Will You Join the 2013 Marketing Bootcamp in Tauranga?

January 8, 2013

The 2013 Marketing Bootcamp is a series of 12 workshops (one per month) which will improve both you and your business. Is the “2013 Marketing Bootcamp” for you? YES! If you own a Tauranga-based Small Business and you are either a solo operator, a husband-and-wife team or have a business partner YES! If last year went
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Selling services? Find out how to set your prices, and if you should put them on your website

December 17, 2012

Are you selling services? Are you quoting your hourly rate or using “value based pricing”? Should you put these prices on your website or not? Find out the answer to these questions with this short 2.5 minute discussion with Sheldon Nesdale from www.MarketingFirst.co.nz and Dan Necklen from www.Likeable.co.nz
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15 Reasons Why Co-Working In The City Centre Is Awesome

December 13, 2012
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This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre. This is part 2 of 2. Read part one: 5 Reasons Why Working From Home Sucks I worked
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5 Reasons Why Working From Home Sucks

December 13, 2012
Thumbnail image for 5 Reasons Why Working From Home Sucks

This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre. This is part 1 of 2. Read part two: 15 Reasons Why Co-Working In The City Centre Is
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Freakonomics by Steven D. Levitt and Stephen J. Dubner

November 20, 2012

My notes on Freakonomics by Steven D. Levitt and Stephen J. Dubner. Lots of interesting stories in this book, but I’m just going to talk about 2 that really struck a chord with me. The Cost To Avoid Guilt? Just $3 Economists in an Israeli study in day care centres started imposing a fine of $3 if any parent
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In the retail business? Waiting for the world to change back to the way it was?

November 13, 2012

Can you answer yes to any of these questions?: Are you in the retail business? Are you waiting for the good-old-days to come back in terms of the economy and retail sales? Do you want the world to change back to the way it was before the recession? If so, I have good news. The
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Own A Cafe, Restaurant, Bar But Have No Website? Get One Before 2013

November 5, 2012

If you don’t have a website for your Cafe, Restaurant or Bar, then take some comfort in the fact that you are not alone. Did you know that only about one third (to one half) of New Zealand’s Cafe’s, Restaurant’s and Bar’s have a website? The 5 Most Common Objections I Hear From Owners: When
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How to Turn Your Junk To Gold – 7 Simple Tips for Selling on TradeMe

November 1, 2012

This is an update on my original article in Jul 2009 Ahh TradeMe, we all love it (And the recent copy-cat auction sites are hilarious. They have no chance!) Don’t you think it’s amazing how much gold people will pay for your junk? Do you want to squeeze every last dollar out of each TradeMe
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Interview with Cheryl Reynolds, CEO of SODA Inc, Hamilton’s Business Incubator and Accelerator

October 31, 2012

I’m on a mission to establish a Business Incubator in Tauranga next year. Part 1 of this mission is to learn from people who have already succeeded. So last week I spent an amazing, inspiring, uplifting 3 hours with Cheryl Reynolds the CEO of SODA Inc and Rachel Wark, the Communications Manager (thanks for making
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Business Facebook Pages: 6 Simple Tips For Your Business Page on Facebook

October 29, 2012

Are you just about to set up a Business Page on Facebook? Or have you set one up already but it’s just not generating business for you? Then this short list of tips will save you some time and help you generate some results. #1. Don’t sign up for a new Facebook Personal Profile just for
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Customer Survey Package

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I’m about to show you that with your next customer survey, it is possible to generate satisfaction rather than just measure satisfaction. Let’s consider the customer’s perspective first. Do any of the following 3 scenario’s sound familiar? 1. Imagine you have just started dinner and the phone rings… You pick up and it’s someone asking you to
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Market Research Package

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Do you have your eye on a target market and want to find out what those customers want? Do you want to find out more about the competition (if any) in that space? Do you want to evaluate the risk and determine your chance of success? Then consider this Market Research Package. Q: “Is this
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Tauranga 2013: A Business Incubator, A Business Accelerator, And 3 Co-Working Spaces

October 15, 2012

Have I shared with you my plan for 2013? I want to establish a business incubator/accelerator/co-working space here in Tauranga. Tauranga’s first co-working space starts this week in the Priority One building, hooray! I’ll be doing my best to help them succeed. But that is only the beginning. Imagine there was one business incubator, one
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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

October 15, 2012

My notes on “The Lean Startup: How Constant Innovation Creates Radically Successful Businesses” by Eric Ries I’ve only made notes on the sections I found most interesting, so to get the full benefit of this book I urge you to read a copy for yourself The Five Principles Of The Lean Startup Entrepreneurs are everywhere
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Have A Great Idea For A Start-Up Company But Worried Someone Will Steal It?

October 12, 2012

On Monday you’ll see my notes on the book by Eric Ries called “The Lean Startup: How Constant Innovation Creates Radically Successful Businesses”. Amaaaaazing book. But I couldn’t wait until then to share this with you. There is one section in there that talks about how many of us have ideas that we think are
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Quickguide to LinkedIn Part 2: How To Milk LinkedIn – The 8 Most Important Cows

October 11, 2012

(Missed part 1? Read it first) Firstly, it’s important to note that “100% completion” is your starting point. That’s right, spend a few hours and just get all the basics done and out of the way until you score 100% completion. Then come back here and read the rest of this article. The 8 Most Important Components
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Quickguide to LinkedIn Part 1: What Types of People Are Looking At Your LinkedIn Profile Today?

October 10, 2012

Think you should be doing more with your LinkedIn profile? First let’s consider your audience. Who’s actually going to look at your profile? The 5 types of people looking at your LinkedIn profile today: 1. People you meet who are curious about you You might hunt them down first, or they might find you first.
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TEDx Auckland 2012: 16 Hours of Awesomeness

October 9, 2012

TEDx Auckland ran from 10am to 5.30pm on 6 Oct 2012: 7.5 hours of awesomeness. But my day started at 6am because I drove up from Tauranga for it, and got back home at 10pm. I’m still counting the 8.5 hours of waiting and driving because those were all awesome too. I was either talking
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“I Think It’s Too Long, Can You Make It Shorter?” A Phrase I Dread

October 4, 2012

I do quite a bit of copywriting: email proposals email newsletters sales pages on websites blog articles direct response letters and the occasional fax (I’m joking about the fax, it’s not the nineties anymore) The pieces of work I create are as long as they need to be and often include all of the following components: Headline:
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5 Questions For Small Business Owners to Think About Today

August 8, 2012

Compete against yourself Pretend there is a brand new competitor opening next door to you, what product and service bundles should he start selling? To who? Don’t wait for this to happen, create those bundles and target those customers yourself today Why you? What are the top 3 reasons customers should choose you? Put those
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Small Business Website: Do It Yourself For Only $141.50

August 7, 2012

If you don’t have a website for your small business, then take some comfort in the fact that you are not alone. Did you know that only about one third (to one half) of New Zealand businesses have a website? The 5 Most Common Objections I Hear From Owners: When asked why they don’t have a website,
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Email Marketing: 7 Reasons Why It’s Cool, 3 Reasons It Sucks, 7 Tips To Make It Work

August 6, 2012

Why are you attracted to the idea of “email marketing”? 7 Reasons Why Email Marketing Seems Cool Because sending emails is cheap (or free). It’s a cheap way to keep in contact with your customers It’s scalable – if you double or triple the number of customers on your email database there is no extra
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The Toilet Paper Entrepreneur by Mike Michalowicz

August 3, 2012

My notes on “The Toilet Paper Entrepreneur” by Mike Michalowicz This book had excellent structure, but I’ve only made notes on the sections I found most interesting, so you might find these notes jump around a bit. Launching Businesses I loved entrepreneurialism. I could talk about business all day, read every magazine, attend every seminar, and
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Business Cards: Don’t Waste Money Printing Business Cards

July 5, 2012
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When people first start their own business, the first thing they do is get 1000 business cards printed. Don’t bother! Don’t print business cards because only people who want to sell you something (that you don’t need) will take them from you and use them. Do people that you need something from ever take your business card
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Twitter: You Suspect It Would Waste Your Time, Are You Right?

July 1, 2012
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What is it? Twitter is a micro-blogging platform which enables 160 character text messages (called “Tweets”) to be broadcast to “Followers”. From a business perspective, Twitter can be useful in 2 ways: For introducing your brand to a new, tech-savvy segment of the population When you “Follow” someone they are notified via email (unless they
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Rework by Jason Fried

June 20, 2012

My notes on “Rework” by Jason Fried TAKEDOWNS Ignore the real world “That would never work in the real world”. Dont’ believe them. That world may be real for them, but it doesn’t mean you will live in it Learning from mistakes is overrated You hear that failure build character. People advise, “Fail early and
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In What Type Of Business Is The CEO Also The Receptionist?

June 11, 2012
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You’ve probably noticed that there are often 2 types of receptionists in 9-5pm business offices: The first type I’ll call Wendy Winter and the second I’ll call Susan Summer. Wendy Winter Wendy doesn’t really want to be there She’ll be on Facebook most of the time if it hasn’t been blocked, and txt msg friends
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9 Reasons Why Outsourcing Your Sales Role Would be a Disaster

May 7, 2012
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Can you answer “yes” to one or more of these questions?: Is your business a one-man-band or husband-and-wife type of business? Are you a bit shy and find the prospect of networking and meeting people face to face a bit daunting? Are you thinking about outsourcing the sales role to a sales rep, either hiring
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The Brain Audit by Sean D’Souza

May 2, 2012

My notes on The Brain Audit by Sean D’Souza The following is just a copy/paste of the summary’s at the end of every chapter. I couldn’t do better myself because they are so well written. The most interesting parts for me was “how to construct a testimonial” and “how to determine what is unique about
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Made to Stick by Chip & Dan Heath

April 30, 2012

My notes on “Made to Stick” by Chip & Dan Heath S.U.C.C.E.S.s: Simple, Unexpected, Concrete, Credible Stories Simplicity Not dumbed down or sound bites Find the core fo the idea “The curse of knowledge” if you say 3 things you say nothing Simple = core + compact, forced prioritisation To make a profund idea compact
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Should You Quit Your Job And Start A Home Based Business? 8 Pros and 12 Cons To Help You Decide

April 27, 2012

Yesterday I was reading through one of my old journals from 3 years ago when I faced exactly this decision. In the journal I found my list of Pros and Cons that I had written to help me decide. Maybe they could help you to? PROS I’m ready. I’ve had my 3 years of experience.
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Getting Things Done by David Allen

April 23, 2012

My notes on “Getting Things Done” by David Allen [Borrowed heavily from Josh Kaufmans notes] 1. Define what being “done” looks like Most of the tasks people keep on their to-do lists are “amorphous blobs of undoability” – commitments without any clear vision of what being “done” looks like What does the end point look like?
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How To Make Millions With Your Ideas by Dan S. Kennedy

April 16, 2012

My notes on “How To Make Millions With Your Ideas” by Dan S. Kennedy To win with premium prices, clobber competitors with service Call every customer after the job is completed to verify satisfaction Offer strong guarantees Get crazy publicity & word of mouth with free product to local companies (works if you own a cafe anyway) Stake
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The Unwritten Laws of Business by J. King and James G. Skakoon

April 9, 2012

My notes on “The Unwritten Laws of Business” by J. King & James G. Skakoon. 2007 Good advice for employees who want to get the most out of their current role. However menial and trivial your early assignments may appear, give them your best efforts Demonstrate the ability to get things done Show Initiative. Start
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How to Win Friends and Influence People by Dale Carnegie

April 2, 2012

My notes on “How to Win Friends and Influence People” by Dale Carnegie 3 Fundamental Techniques in Handling People Don’t crisicise, condemn or complain Instead, try to understand them, why they do what they do The most important human desire: A feeling of importance Give honest and sincere appreciation Find out their good points Try
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Purple Cow by Seth Godin

March 26, 2012

My notes on “Purple Cow” by Seth Godin Remarkable marketing is the art of building things worth noticing right into your product. If it isn’t remarkable, its invisible The Advertising Age Before: Word-of-Mouth During: Ever increasing consumer prosperity, and endless consumer desire. Simple formula: Advertise on TV & mass media = increased sales After: Word-of-Mouth with new networks at rocket speed Being first
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Confession: I Only Have 4 Skills

March 14, 2012

It’s true. My confession to you today is that I only have 4 skills. Skill #1: I Can Read Being able to read is my first skill. I read a speed reading book 4 years ago and it changed my life: 10 Days to Faster Reading by Abby Marks Beale It increased my comprehension from
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The Award For The Worst Toll Free Number Goes To 0800 MELANOMA

March 12, 2012

There’s an ad playing on the radio at the moment about a local skin cancer specialist. I have a problem with their choice of phone number: 0800 MELANOMA To me, this is a classic case of being unable to consider the customers perspective, who is looking into the business from the outside. The business owner
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A Facebook Page For Your Business? Should You Bother?

March 5, 2012
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Word of Mouth is how a business dies, survives or thrives, right? Well, social media platforms such as Facebook are Word-of-Mouth with a megaphone. Traditional, mass-media, or “broadcast” forms of advertising are becoming less effective because they are based on interruption. Media is continuing to fragment (more websites, more TV channels, more magazines) so it
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How To Handle Negative Reviews About Your Business

February 21, 2012

Have you ever looked up your own business online and found a negative review somewhere? Maybe you own a restaurant and you’ve just found a negative review on a restaurant directory written by someone who was grumpy that night and they have lashed out at you? Maybe you own a motel and you’ve just found
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The Art of the Start by Guy Kawasaki

February 17, 2012

My notes on “The Art of the Start” by Guy Kawasaki Complete This Sentence If your organisation never existed, the world would be worse off because… Take Notes To Impress When you are doing a pitch to an investor and they speak, take notes. The visible act of taking notes says: I think you’re smart
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Anything You Want by Derek Sivers

January 20, 2012

My notes on “Anything You Want” by Derek Sivers My personal philosophy’s Business is not about money. It’s about making dreams come true for others and for yourself Making a company is a great way to improve the world while improving yourself When you make a company, you make a utopia. It’s where you design
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How Are You Going To Change Your World in 2012?

December 9, 2011

Notice how I said “your world” rather than “the world”. Can one person change the world? Well, I do think one person can change 10 people. And those people can change 10 people each. And so on. And perhaps, in that fashion, you can change the world. But I’m talking about ”your world”. Your world could be:
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Game-based Marketing by Gabe Zichermann

December 1, 2011

My notes on “Game-based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests” by Gabe Zichermann & Joselin Linder. Games are all around us “The Subway Game” is passive – most people don’t realise there is a game on, the players stand close to the train doors, block other players with their body language and compete
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Real-Time Marketing and PR by David Meerman Scott

October 20, 2011

My notes on “Real-Time Marketing and PR” by David Meerman Scott. “How to instantly engage your market, connect with customers and create products that grow your business now.” What’s Expected In The Corporate World: Wait, to make certain Work from checklists dictated by one-year and even five-year business plans Measure results quarterly Execute based on a
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I Earn 540 Dollars Per Month From A Blog About Hot Pools, Could You Do The Same With A Topic You Are Passionate About?

September 22, 2011

Almost 2 years ago I wrote an article called “Should You Sell Space On Your NZ Website For Banner Advertising?“ in which I suggested you shouldn’t. 2 years later I haven’t change my mind. If it’s your core business then your website should focused on attracting new customers, and making sales, not earning a few dollars
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Hit The Ground Running: A Manual For New Leaders by Jason Jennings

September 16, 2011

My notes on “Hit The Ground Running: A Manual For New Leaders” by Jason Jennings  The number one cause of business failure isn’t poor cash-flow or pricing it’s copying a competitors strategy Shareholders are best served by looking after consumers, retailers, employees, suppliers and community first. A different perspective from what you’d hear from Wall
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How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet

August 10, 2011

I just completed my major research project for my MBA through Waikato Uni (I graduate in October 2011). The full title is: “How New Zealand’s Cafe’s, Restaurant’s & Bar’s can best use the internet to attract new customers and encourage existing customers to return” I poured 160 hours of my life into this project over
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Why Now Is The Time To Crush It! Cash In On Your Passion by Gary Vaynerchuk

August 4, 2011

My notes on “Why Now Is The Time To Crush It! Cash In On Your Passion” by Gary Vaynerchuk Gary’s checklist for creating your personal brand: Identify your passion Make sure you can think of at least 50 awesome blog topics to ensure stickiness Answer the following questions: Am I sure my passion is what I
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In New Zealand Is Facebook Just For Kids? No.

July 28, 2011

I thought it would be interesting to combine age group data from Facebook with age group data from Statistics New Zealand to see what proportion of each age group is using Facebook. In particular, I was interested in answers to questions like: Is Facebook mainly for teenagers? Are people over 50 using Facebook? Are people
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Poke The Box by Seth Godin

July 12, 2011

My notes on “Poke The Box” by Seth Godin Kinds of capital What can you invest? What can your company invest? Financial capital – Money in the bank that can be put to work on a project or investment Network capital – People you know, connections you can make, retailers and systems you can plug
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Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

July 4, 2011

My notes on “Fascinate: Your 7 Triggers to Persuasion and Captivation” by Sally Hogshead Fascination Scale Avoidance You’ll take steps to avoid TV commercials Disinterest You might leave the room during a commercial break to grab a bite Neutrality You don’t really care if you watch the commercial or not. You’re not going to take
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Overdue Invoices: 4 Simple Tips To Ensure Your Clients Pay On Time, Every Time. No More Overdue Invoices

June 3, 2011

Did you know that poor cashflow is the #1 killer of small New Zealand businesses? Do you have clients with overdue invoices right now? Do you grit your teeth when you check your bank account on the 20th of the month and find the deposits you were expecting, missing? Are your customers/clients slow to pay?
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Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?

May 23, 2011
Thumbnail image for Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?

You may have heard that money-back guarantees are a good idea but you are not sure if they are right for your business? Perhaps you are holding back because you are worried it’s going to cost you money handing out dozens of refunds, right? Offering any kind of money back guarantee is better than offering
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The No-Bullshit Way To Make Money Online: Slow Cook, Not Get-Rich-Quick

January 24, 2011
Thumbnail image for The No-Bullshit Way To Make Money Online: Slow Cook, Not Get-Rich-Quick

Over the last few years I have tried several ways of making money online. I wanted to get rich quick. Don’t we all? I fell for the hype and got out my credit card, but I’m not ashamed. I’m human, and the sales copy was brilliantly written and tapped into my psyche and convinced me.
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2 Vital Elements The “About Us” Page on Your Website May Be Missing

December 21, 2010

If you pay any attention to your webstats, you may have noticed that your About Us page is one of the least visited webpages on your website. This doesn’t mean it is unimportant. It is vitally important. The low traffic means that each prospective customer will visit it only once, so you’ve got one chance
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Socialnomics: How social media transforms the way we live and do business by Erik Qualman

December 6, 2010

My notes on “Socialnomics: How social media transforms the way we live and do business” by Erik Qualman The story about bacon salt Bacon Salt was an idea that was born out of the minds of two Seattle buddies, Justin Esch and Dave Lefkow, who over a few beers jokingly posed the question – “Wouldn’t
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Online Advertising In NZ: A Crash Course On How You Can Get Started Advertising Your Business Online in New Zealand

November 17, 2010

Have you noticed how much publicity the growth of online advertising has been getting lately? If you are wondering: “Am I missing out because I haven’t tried online advertising yet?” and “How can I dip my toe in the water to see if online advertising is right for my business?”, then this crash course on
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The Squeaky Window Gets The Lube

November 10, 2010

For about a week I have noticed an extremely squeaky rear electric window in my car. It is like 5 teenagers scratching on a chalk board – a really horrendous sound. I hadn’t thought too deeply about what I should do about it when I heard a radio ad this afternoon “Free electric window lube
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Social Media 101 by Chris Brogan

November 5, 2010

My notes on “Social Media 101″ by Chris Brogan In this book Chris talks about how he doesn’t use the word “expert” but uses the word “advisor” instead. So I extracted 4 pieces of advice from what I read. Here they are: (Should you read the book yourself you are sure to extract different advice
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Social Media Marketing for Dummies by Shiv Singh

November 5, 2010

My notes on “Social Media Marketing for Dummies” by Shiv Singh. My additions are in italics. Can sponsored conversations in social media be authentic? Yes, the trick is to be completely transparent that they are sponsored Disney partnered with SavvyAuntie, an online community focused on aunts without kids. Melanie Notkin, who runs SavvyAuntie, tweeted about
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The Zen of Social Media Marketing by Shama Hyder Kabani

November 2, 2010

My notes on “The Zen of Social Media Marketing” by Shama Hyder Kabani Facebook Facebook is like a coffee shop. Everyone is there for his or her own reasons, but it is a great place to strike up a conversation. People from all walks of life use Facebook. They aren’t there to buy stuff. They
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Expired Domains: Picking Fruit From A Graveyard Of Failed Ideas?

September 7, 2010

Occasionally, just for fun, I spend a few minutes browsing www.ExpiredDomains.co.nz. Expired Domains lists all .nz domain names which have expired and are in the .nz registry’s official 90 day pending release period. But what I find most interesting about this list is that at first glance, many of them look like really good names!
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7 Ways To Get Your Website Working Harder For You

August 23, 2010

Is your website search engine friendly? Find out with a free review Is your website listed in the best, free NZ directories? Check the list Have you completed the 8 essential steps for getting a website working for you? Have you tried advertising using Google Adwords? Here’s how its done Have you got a copy
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Twitter/Facebook: How To Update Your Business Facebook Page Wall With Twitter

August 13, 2010

I am assuming you already have the following: Business Twitter Account Business Facebook Page (If you don’t, I can help you set up Twitter and Facebook for your business) You may be already aware how easy it is to update your personal Facebook Wall from Twitter.  But you don’t really want your tweets about your
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Business Facebook Pages: Simple Tips For Your Business Page on Facebook

August 12, 2010

See updated version: October 2012 If you are just about to set up a Business Page on Facebook this short list of tips will save you some time. #1. How to set a Facebook Business Page up You need a personal Facebook account before you can set up a business page. If you’re an employee,
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Move Out of the Way Little Kitten So I Can See The Brand Name!

July 13, 2010

If you run an icecream shop, you MUST copy this idea. Will it work for any other business? Probably not. You should have at least some sort of business connection otherwise all you’re doing is slapping scantily clad women on your ad for no good reason.
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Should I Give My Ebook Away For Free Or Require An Email Address?

June 14, 2010

I faced this decision 4 months ago over on my www.SearchEngineGuide.co.nz website (where I focus on SEO and Google Adwords). I had just decided to give away the 2009 version of my ebook “How To Optimise Your New Zealand Website For Search Engines” for free. My choices were to: Ask for a name and email
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Is The Contact Form On Your Website Making Your Prospective Clients Angry?

June 3, 2010

I just wrote this article on another one of my Website blog. I like it, so I will republish it here. Do you use a contact form on the “Contact Us” page on your website? If so, check this list of common mistakes to see if you are making your prospective clients angry or just
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What Are You Offering Your Clients? Junk, Rip-off, Bargain, Boring, or Quality?

May 18, 2010

Choose one (and only one) from the following list: Low Price + Low Service = Junk High Price + Low Service = Rip-off Low Price + High Service = Bargain Medium Price + Medium Service = Boring as hell High Price + High Service = Quality It’s time to get real and decide what you
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Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager

May 14, 2010

My notes on “Guerrilla Marketing in 30 Days” by Jay Conrad Levinson and Al Lautenslager What is your competitive advantage? Is it enough? Write down every reason you can think of to do business with your company. Now do the same for your top competitors. Scratch off the common ones. Are the remaining reasons good
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If advertising didn’t exist and there was only Word of Mouth, what would you do differently?

May 10, 2010

Would you change the way you serve your customers? Would you change the way you trained your staff? Would you change the products and services you offer? Would you quit your job and work for a different company? What else? Add to the comments below.
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How To Modify Your Advertising Depending On The Customers Usage Level And Loyalty

April 28, 2010

The next time you are writing an advertisement, or an article, or updating your website, choose your audience along the following grid of “usage” vs “loyalty”. Choose just one and ask yourself “how can I modify my message to speak just to them?”. Let’s look at each sector in more detail: 1. High/Med/Low User +
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Linchpin: Are You Indispensable? How to drive your career and create a remarkable future By Seth Godin

April 27, 2010

My notes on “Linchpin: Are You Indispensable? How to drive your career and create a remarkable future” by Seth Godin The law of the Mechanical Turk The law: “Any project, if broken down into sufficiently small, predictable parts, can be accomplished for awfully close to free.” Eg Jimmy Wales led the tiny team at Wikipedia
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B2B Marketing Plans: How To Create A One Page Marketing Plan – Just Answer These 7 Questions

April 26, 2010

Does your marketing plan need to be 10 pages? 20 pages? 200 pages? No. 1 page is fine. And all you need is the answers to these 7 questions. 7 Essential Questions For Your Business-to-Business Marketing Plan 1. What is your objective? Do you want to retire young? Do you want a million dollars? Do
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What Email Address Does The IRD Student Loan Newsletter Come From? MajorDomo@ird.govt.nz Of Course!

April 23, 2010

That is so weird. IRD has just stopped publishing their Student Loan info newsletter.  I got the last ever hard-copy today. From now on, if you want to know what’s going on with your student loan you have to sign up to the e-newsletter. So that’s what I did. And I just got an automated
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Marketing Without Money – How 20 Top Australian Entrepreneurs Crack Markets With Their Minds by John C Lyons and Edward de Bono

April 19, 2010

My notes on “Marketing Without Money – How 20 Top Australian Entrepreneurs Crack Markets With Their Minds” by John C Lyons and Edward de Bono: How narrow is your product offering? “Don’t try to be all things. Be famous for just one thing. We are doing a very simple thing. We are facilitator only, taking
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Tauranga Website Design: List of ALL The Tauranga Website Designers

April 13, 2010

I heard a rumour that Tauranga has a disproportionately high number of web designers. It turns out that this rumour may be true. List of ALL Tauranga Website Designers www.Firstbyte.co.nz [Portfolio | Pricing | Twitter] www.FullFlavour.co.nz www.GoodWebsites.co.nz www.WebsiteResults.co.nz www.Totali.co.nz www.Cohesion.co.nz www.ReserveGroup.co.nz www.BoldHorizon.co.nz www.CucumberSoftware.com www.IconAdvertising.co.nz www.Xeno.co.nz www.Markos.co.nz www.InboxDesign.co.nz www.VoltMedia.co.nz www.Moca.co.nz www.Reverb.co.nz www.aDesignWeb.co.nz www.DigitalEffects.co.nz www.e-Koncept.co.nz www.Enform.co.nz www.iLook.co.nz
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Rules of Thumb: 52 Truths For Winning At Business Without Losing Your Self by Alan M. Webber

March 31, 2010

My notes on “Rules of Thumb: 52 Truths For Winning At Business Without Losing Your Self” – by Alan M. Webber. What business are you in? If you’re a journalist and you think you’re in the news business, chances are good you’re going to go out of business. News today is a commodity. But there’s
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The Knack – How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham

March 25, 2010

My notes on “The Knack – How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up” by Norm Brodsky and Bo Burlingham Why are you better off starting a business from scratch rather than buying one? It’s harder to learn a business if you haven’t been with it from the start You miss out on all
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Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application by 37Signals

March 22, 2010

My notes on “Getting Real – The Smarter, Faster, Easier Way to Build a Successful Web Application” by 37Signals Build less Underdo the competition. Less features, less options/preferences, less people and corporate structure, less meetings and abstractions, less promises Fund it yourself. Constraints are good Constraints force creativity. Constraints drive innovation. Constraints force you to
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Crowdsourcing: How the Power of the Crowd is Driving the Future of Business by Jeff Howe

March 18, 2010

My notes on “Crowdsourcing: How the Power of the Crowd is Driving the Future of Business” by Jeff Howe 8 Very Successful Crowdsourcing Examples 1. Threadless Threadless receives thousands of designs each week The Threadless community of millions votes The company selects nine from the top hundred to print Each design sells out Hardly surprising
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Demographic Segmentation: Are You Still Segmenting Your Customers With Demographics Like Age, Gender, Address Etc? Stop.

March 16, 2010

If you’ve looking into buying mailing lists you’ll know that those lists are all about demographics. Typical demographic are: Age Gender Address Job Title Income Education Do you like being put in these boxes and having assumptions made about you regarding your buying preferences? No? Neither do I. Let’s pretend for a moment that you
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