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Here are my notes on “Flash Foresight: See the Invisible to Do the Impossible” by Daniel Burrus.

I learnt a lot from this book. The 2 biggest lessons for me were:

  1. I’ve heard about the aging population a million times, but this book made me think about it in 2 different ways:
    • It will create an enormous part-time, low-cost workforce with huge business experience
    • There is enormous business opportunity as that generation requires more health care, more medical technology (hearing aids for example)
  2. Technology-driven change doesn’t kill off the old ways of getting things done, it adds on
    • Eg e-news hasn’t killed newspapers, email and digital storage hasn’t killed paperwork

Here’s a collection of my other favourite bits from this book.

Introduction

Going Opposite

  • When you look in the opposite direction from where everyone else is looking, you see things nobody else is seeing.
  • It opens up hidden opportunities, unnoticed resources, and overlooked possibilities, acting as a spark that ignites a flash foresight.
  • Practicing go opposite lets you see things that up until that moment were invisible—and therefore impossible—to almost everyone.

How To Apply Flash Foresight: The Seven Triggers

  1. Start with certainty (use hard trends to see what’s coming)
  2. Anticipate (base your strategies on what you know about the future)
  3. Transform (use technology-driven change to your advantage)
  4. Take your biggest problem and skip it (it’s not the real problem anyway)
  5. Go opposite (look where no one else is looking to see what no one else is seeing and do what no one else is doing)
  6. Redefine and reinvent (identify and leverage your uniqueness in new and powerful ways)
  7. Direct your future (or someone else will direct it for you)

Example: Pediatric Dental Practice

  • A young friend opened a brand-new pediatric dental practice.
  • She had a modest clientele, but her few patients were not generating the referrals she had hoped for.
  • “This is a children’s practice, right?” I said. “So let’s start by approaching it from a child’s point of view.” This time, we got down on our knees, shuffled into the waiting room, and looked around. “What do you see?” I asked my friend. She glanced at me with surprise. “Not much of anything!” It was true. Everything in the room was set at eye level—adult eye level. “For starters,” I suggested, “what if we lowered that reception desk so we can make eye contact with your nice receptionist?”
  • Then, what about our sense of hearing? When you first come into the room, what does it sound like?” We both listened. It sounded like someone evil was torturing mice in the next room. We put in one-beat-per-second music to mimic a soothing heart beat and installed sound-deadening material
  • Then I asked my friend, “What does it smell like?”. We replaced the antiseptic smell (which smells like panic to a child) with a pleasant fragrance
  • Her practice thrived

CHAPTER ONE: Start with Certainty

If you understand the 2 most common types of change, you can anticipate the future. They are: Cyclical change and linear change.

Examples of Cyclic Change

  • planting and harvest
  • birth and death
  • day and night
  • tides and phases of the moon
  • seasons
  • migrations
  • stock prices
  • economic recessions
  • building and real estate activity
  • seasonal sales
  • interest rates

As you observe one phase of a cycle, you can be certain that the second phase will follow and you can act accordingly.

Examples of Linear Change

  • aging (of individual)
  • growth in the earth’s population
  • increase in data, information, and knowledge
  • increase in worldwide literacy
  • increasing number of patents and inventions
  • acceleration of computer processing speed
  • convergence of features and functions
  • globalization

Linear change is where the real action is, precisely because it is not a repeating pattern and therefore creates entirely new and unique circumstances and opportunities.

Linear change is what makes the future fundamentally new, and grasping this type of change is what allows you to begin making the invisible future become visible.

Hard Trends and Soft Trends

  • The word trend means “a general direction in which something is developing or changing.”
  • A hard trend is a projection based on measurable, tangible, and fully predictable facts, events, or objects.
  • A soft trend is a projection based on statistics that have the appearance of being tangible, fully predictable facts.
  • A hard trend is something that will happen: a future fact.
  • A soft trend is something that might happen: a future maybe.

During consulting with a major insurance company I asked “Could you tell me, of the thousands of salespeople you have around the globe (who generate 80 percent or more of your global sales), how many are within three years of retirement?”

They had to check. They were shocked. Sixty percent. In the following three years, three out of five of their top salespeople would be gone, and all that know-how and experience would be gone with them.

  • In a nutshell, the power of flash foresight: knowing how to identify hard trends gives us the ability to see the future.
  • Knowing how to identify soft trends gives us the ability to shape the future.
  • The advances in technology are a certainty; who implements those advances is soft.

CHAPTER TWO: Anticipate

The Eight Pathways of Technological Advancement

  1. dematerialization
  2. virtualization
  3. mobility
  4. product intelligence
  5. networking
  6. interactivity
  7. globalization
  8. convergence

Pathway 1: Dematerialization

  • Laptops used to be several inches thick and weigh six or seven pounds; today they use a fraction of the material and accomplish far more than their ancestors—and cost far less.
  • We have the capacity to make our cars much, much smaller, but we may not necessarily want that for all models. However, we do want them to be lighter, because then they use less fuel. How do you make something lighter? Dematerialize it.

Pathway 2: Virtualization

  • Now we can test airplanes, spaceships, and nuclear bombs without actually building them

Pathway 3: Mobility

  • The degree of mobility has changed, and the degree of practicality and productivity in a mobile context has been transformed.

Pathway 4: Product Intelligence

  • We can now add intelligence to practically any product is about to transform our lives.
  • The microprocessor offers an almost infinite number of opportunities to imbue a product with intelligence.
  • For example: Smart tires could warn us of low pressure, smart asphalt, smart cement that will tell the highway department when the bridge needs to be repaired.

Pathway 5: Networking

  • Allowed us to start intercommunicating at great distances in real time.

Pathway 6: Interactivity

  • In the past, mass advertising was a passive experience: all you could do with TV commercials, magazine ads, and billboards was look at them. When you see an ad on the Web, you can click on it—and that makes it a whole new ball game.

Pathway 7: Globalization

  • No country that has a McDonald’s within its borders has ever gone to war with the United States, because by the time they have a McDonald’s, their economies have become so interlinked with ours, it would be costly and counterproductive to go to war.

Pathway 8: Convergence

  • Look at your cell phone: how many products have converged into that little thing sitting on your palm?
  • Take a close look at where the parts of your car were manufactured, and chances are you’ve got globalization there, too—which means you have all eight pathways converging in a single technology that you use every day. That is exactly what’s beginning to happen everywhere: all eight pathways are interacting with one another, the transforming whole becoming far bigger than the sum of its parts.

The Three Digital Accelerators

Accelerator 1: Processing Power

  • Moore’s Law refers to the fact that computer processing power doubles every eighteen months.

Accelerator 2: Bandwidth

  • Today bandwidth is lightning fast, and not only is it accelerating, but it’s accelerating even faster than the doubling of processing power.

Accelerator 3: Storage

  • Today data storage capacity is so huge it’s almost unlimited—and so cheap it’s practically free.
  • That’s the continuing impact of the third digital accelerator: The capacity to store digital data is doubling every twelve months—faster than the increase in both bandwidth and processing power.

CHAPTER THREE: Transform

Intelligent Health Care

Here is just a partial list of the advances in health-care tools and techniques we can see in the visible future:

  • remote diagnostics
  • remote monitoring
  • virtual hospitals
  • wireless telemedicine
  • regrowing body parts
  • in-depth genetic screening
  • evidence-based (intelligence- and communication-driven) medicine
  • results-based (that is, not treatment-based) funding
  • e-enabled patient choice
  • e-enabled assisted living
  • e-enabled disease management
  • e-enabled health records

Anticipatory Health Care

  • Of course, many have been talking about prevention for years, and there has already been a fundamental shift in public consciousness toward the concept of wellness.
  • However, up to this point wellness has developed as an alternative to the mainstream health-care model. That’s going to have to change.
  • Today wellness is something people opt for. Tomorrow it will no longer be a luxury—it will become a core strategy.
  • In the past we simply couldn’t do this, because we didn’t have enough accurate information about what health problems lay on the road ahead for each of us.
  • Now that we have mapped the human genome and are making constant and significant refinements to that knowledge, this is no longer the case.
  • The hard trends tell us we are about to have a vastly greater capacity to project and predict health and disease tendencies—and that this capacity will continue to grow at ever-increasing rates.
  • This will transform not only the health-care system but also the life insurance industry.
  • Right now, we’re using actuarial tables that are based on generalizations extracted from history.
  • In other words, your insurance rates are set by a rearview-mirror approach. Life insurance is an educated gamble.

Self Health

  • In the past you’d retire, live five more years, and die.
  • Now the chances are good you’ll be around for a good ten, twenty, thirty years after you “retire,” and be needing some supplemental income, too.
  • You just don’t necessarily want to do the same thing or work as hard.
  • We have hundreds of thousands of people, for example, who’ve worked their whole lives in advertising, marketing, or corporate sales, and who want to continue to use their skills but don’t want to reenter their old professions.
  • Let’s attract some of them to become part of the transforming health-care system.
  • Part-time? No problem.
  • Work from home? Consider it done.
  • You can be a retired or newly trained nurse and answer questions from your home on a computer on your own schedule, just as a JetBlue reservation agent does today.

Welcome to Web 3.0

  • The hallmark of Web 3.0 is that it is an immersive environment.
  • A 3D Web browser could let you “walk” down the isles at a trade show you missed
  • Second Life and World of Warcraft are immersive 3D worlds

Welcome to Web 4.0: Ultraintelligent Electronic Agents

  • The essence of Web 4.0 is this: instead of our having to go searching for what we want, it will come to us.
  • Learning our parameters and preferences to make our searches automatically more relevant and useful to each of us individually.

When It Comes to Technology-Driven Change, Think Both/And

  • Executives, managers, and the business and popular press all tend to make the same false assumption about the future of technological change.
  • Every time a new product category is introduced, they assume that the older category will soon vanish.
  • But that’s not the way it works. The hottest new breakthrough technologies do not necessarily replace older ones. Instead they often coexist with them, side by side.
  • Why? Because the old technology has its own unique profile of functional strengths, which the new technology never fully replaces.
  • In the case of paper, it’s inexpensive, portable, foldable, you can erase on it—and best of all, it doesn’t disappear if the computer goes down.
  • Digital obviously has its powerful strengths as well. Both are here to stay.
  • We tend to greet innovation with an either/or assumption, but this is not an either/or world but a both/and world—a world of paper and paperless, online and in-person, digital and analog, old media and new media.
  • But the both/and integration of new-tech and old-tech combinations has an amazing way of enlarging the pie itself.
  • The future is not automated help; it is automated help and live help.
  • The future is not digital, fiber optic, automated, self-serve, and youth-focused—it’s digital and analog, fiber optic and copper, automated and manual, self-serve and full-serve, youth and elders.
  • The faster things change, the more we will live in a both/and world, and one flash foresight key to surviving, succeeding, and thriving in that world is to continually seek ways to integrate the freshly old with the emerging new.

The New Golden Rule of Business

  • The old Golden Rule in business was to find out what your customers wanted, and give it to them.
  • Customers today don’t know what they want, because the things they most want are things they don’t yet know are possible.
  • Customers did not know they wanted an iPod until Apple gave it to them.
  • The elderly were not asking for an iShoe that would help prevent them from falling—they had no idea such a thing was possible.
  • The new Golden Rule in business is this: Give your customers the ability to do what they can’t currently do but would want to if they only knew it was possible.

CHAPTER FOUR: Take Your Biggest Problem—and Skip It

  • Close your eyes for a moment and ask yourself: In my work, what is the biggest problem I’m facing right now? Keep your eyes closed until you’ve come up with an answer.
  • We’re going to take that problem . . . and skip it.
  • The typical approach is to grab that problem and attempt to solve it.
  • The problem with trying to solve your problem is that in order to solve it, you engage it, and by engaging it you embrace it—which often leads to getting your wheels mired in the mud of the problem, stuck in crisis mode and unable to move forward.
  • Flash foresight takes a different path. Rather than engaging with your biggest roadblocks by confronting them, often you’ll find you can simply leap over them.
  • The key to unraveling our most intractable problems often lies in recognizing that the problem confronting us is not our real problem; the real problem lies hidden behind the distraction of what we think our problem is.
  • Skipping your biggest problem means stepping outside the flat plane of the existing situation and gaining a clearer perspective, and this often triggers flash foresights that lead to new opportunities far bigger and more productive than you could have imagined based on the original (incorrect) problem you were trying to solve.

Example of “skipping it”: Lilly

  • Lilly was one of the largest pharmaceutical companies in the world
  • Lilly had nearly 7,000 researchers on its payroll.
  • They needed at least another one thousand PhD employees—a thousand new employees they frankly did not have the money to hire. Lilly’s problem was, to put it bluntly, no money. So they skipped it
  • They created an online scientific forum called InnoCentive, Inc., where they posted difficult chemical and molecular problems and offered to pay anyone who could solve them.
  • It was a huge success and huge source of innovation

Example of How Solving the Wrong Problem Can Spell Bankruptcy: Webvan

  • Where did the creators of Webvan go wrong? They set out to solve the wrong problem.
  • As a consumer, where do you spend the bulk of your grocery-buying time? Chances are good that you spend it trudging through the store, trying to find everything you need.
  • Most of us don’t really mind driving to the store; it’s once we’re in the store that our time gets drained away.
  • Here’s an inexpensive (and therefore commercially feasible) way to solve that problem: have customers order everything they need online, then assemble their groceries for them so that all they have to do is drive up to the front door and pick them up.
  • Now, you don’t have to maintain expensive fleets of trucks and drivers crisscrossing town, wasting time ringing doorbells

Example of Skipping Ahead to the Finish Line: Kenya’s Amboseli Park

  • Whilst visiting Kenya’s Amboseli Park, a bunch of tourists felt as if they had stepped out of a time machine sent from many centuries in the past. Except for one little detail: two of the three Maasai were chatting on cell phones, courtesy of the Mobile Telephone Networks (MTN).
  • When they enter a new market, one of the first things MTN does is set up a branch of the MTN Foundation, which provides a huge array of community support services that can range from health and educational initiatives to building small power plants.
  • In the less developed areas, where there is no reliable electricity (or none at all), the MTN Foundation puts in small generating stations and an electrical network.
  • In the process, MTN’s customers acquire far more than a communications system. Because if you live in one of these emerging economies, you don’t just need a way to talk to others. You need radio and television, banks and credit cards, personal computers with Internet connectivity—and as it turns out, the humble MTN cell phone can fulfill every one of these functions.
  • With miniaturization, mobility, networking, and convergence, your cell phone becomes your radio, your high-def television, your computer, and much more.
  • As your region’s economy advances, your cell phone also becomes your bank, so you don’t need to build those big stone buildings (or charge those big fees, either, as ING Direct has shown); it becomes your house key and car key, your heart rate monitor and baby monitor.
  • It serves as a multimedia training and educational tool for everyone in your community, from the youngest schoolchildren to seniors.
  • The cell phone provides all the services you didn’t have last week—and it does all this without destroying your ecology or burdening your country’s economy with the weight of a colossal copper, steel, and concrete infrastructure.

Skipping Scarcity

  • We are shifting from an economy of scarcity to an economy of abundance.
  • Our economic model of operation has always been predicated on the idea of scarcity because, in a context of material goods, every transaction depletes. If I give you an acre of land, a truckload of lumber, or a barrel of oil, then my own stores are obviously now depleted by that same amount.
  • Economics is called the “dismal science” because it is the study of the ongoing process of depletion.
  • But unlike physical resources (interestingly, though, much like love), knowledge increases when you share it.
  • This is because of a curious property inherent in all networks. As the nodes in a network increase arithmetically, the network’s value increases exponentially.
  • The industrial age was based on leveraging a scarcity of resources, for example, mining the earth of its limited metals and turning those raw materials into high-margin products.
  • Information and knowledge having become the basis of wealth
  • In the new abundance-based economy, you increase value by developing immaterial assets and enlarging people’s access, creating as broad a free user base as possible and then charging for services that leverage that magnified user base, such as Google’s AdWords.
  • If Amazon gave away the Kindle e-book reader for free, instead of trying to make it an income base, then everyone would be buying books from Amazon, and they would make far more money.
  • Poverty and economic inequity are arguably the single greatest driving force behind the spread of fundamentalist terrorism and other forms of radicalized violence around the globe.
  • But that is exactly the point. Such poverty exists not because we lack the abundance to care adequately for all the world’s people, but because we still operate largely out of a scarcity mind-set that has already become obsolete.
  • “By mentoring, coaching, and sharing all our best ideas, we’re going to create a powerful tide that raises all our ships.”
  • If you approach the new landscape with a scarcity mind-set, you guarantee your obsolescence and demise.

CHAPTER FIVE: Go Opposite

Amazon.com

  • Jeff Bezos looked at how Barnes & Noble had taken the traditional bookstore to a new level of size and substance, creating the modern superstore, and went the other way: he shrank the size to nothing and made it completely insubstantial.

Crocs

  • Lots of shoe manufacturers tried to emulate the svelte, chic little footwear. Not George Beodecker. He went in the other direction—and created an absolute sensation with his undeniably ugly line of plastic clogwear.

Dell

  • Dell looked at the PC industry’s reliance on retailers and did something else: direct marketing.

JetBlue and Southwest Airlines

  • JetBlue looked at the hub-and-spoke system used by legacy carriers, and decided to do the opposite. Launching its low-cost airline based on a point-to-point system,

Kiva

  • “the world’s first peer-to-peer microlending operation.”

Netflix

  • instead of charging for each video rented, Netflix let its customers take as many videos as they wanted at no extra cost above a monthly subscription rate.

Starbucks

  • Used to be, coffee was an inexpensive and generic accessory to the meals
  • It put coffee at the center of the experience

Volkswagen

  • while American cars were getting bigger, sleeker, and cooler, this German company gobbled up a huge chunk of the American market
  • with its squat, ugly little WWII-era “beetle.”

Zappos

  • company’s ten core values,
  • quit-now bonus.

A Pint-Sized Think Tank

  • A municipality that was struggling with a major waste disposal problem
  • Kids are loaded with creativity, so they gave the problem to all the students in a local school—and sure enough, they came up with an idea that worked and solved the problem.

Creating a Million-Dollar Ad

  • Super Bowl ads are expensive
  • Instead of creating yet another one, Doritos went opposite, and launched a contest called Crash the Super Bowl for consumers to create their own Doritos commercials.
  • The process itself was newsworthy, so they also got valuable free media exposure.

CHAPTER SIX: Redefine and Reinvent

Reinvent Everything – Example: Marriott Hotels

  • If I want coffee and breakfast at six A.M. and call for it the night before, the knock on the door might come at six o’clock, or it might come at five to six, or at ten after. At least, that’s normal at a Hilton, a Hyatt, an Anatole, a Renaissance—but not at certain Marriotts.
  • Marriotts have implemented a new system, that knock on the door comes precisely at the time you requested it. Not a minute early, not a minute late, but right on the dot.
  • How do they do that?
  • By using the technology known as artificial intelligence (AI).
  • They have a computer in the kitchen equipped with what’s called an expert system.
  • The expert system knows all the precise parameters that will have an impact on time lapse: how long the service elevator will take to get from any floor to any other floor, exactly how long it will take the waitstaff to walk from the kitchen to the elevator, exactly how long it takes each dish to cook, and so forth.
  • It has a complete map of the hotel and keeps track of every order, so if there are multiple breakfasts to deliver, it knows in which order they should be dropped off.
  • The system tells the kitchen staff exactly when to start cooking your breakfast in order to have the hotel employee knocking on your door, tray in hand, at exactly the minute you asked for it.
  • You might at first think, what’s the big deal? Five minutes give or take, does the customer really care? But here’s what happens. The first time your meal shows up on the dot, you might not even notice; after all, anyone can get it right every now and then. The second time, third time, fourth time, you start noticing. Hey, this is getting weird! By the fifth and sixth time, you expect it—and now, when you stay at any other hotel and your meal comes minutes early or minutes late, Marriott has trained you to be disappointed.
  • They have used technology to redefine customer service.

Forget the Competition

  • How will you survive in an increasingly competitive world? By not competing.
  • The old rule was to do what the other guy is doing, only do it either cheaper or better.
  • Trying to compete is a scarcity-thinking game; the organizations that are winning in the new century don’t bother competing.
  • Instead, they leapfrog the competition by redefining anything and everything about their business.
  • Here is a partial list of all the things you can compete on:
    • price
    • reputation
    • image
    • service
    • quality
    • design
    • time/speed
    • values
    • customer experience
    • innovation
    • knowledge
    • loyalty
  • Instead of broadcasting, try “narrowcasting”

Your Thoughts?

Have your say in the comments below.

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TEDxAuckland 2014: 18 Hours of Awesomeness

by Sheldon Nesdale on 18 August 2014

in Events

I made my annual trip to TEDxAuckland on Saturday, and for the last 2 years I have captured my experience here on MarketingFirst.co.nz, but this time I’ve written my report on the TEDxTauranga website.

Read it now: TEDxAuckland 2014: 18 Hours of Awesomeness

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November 5, 2013
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September 5, 2013
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Google Calendar: How To Silently Rip An Appointment From An Invited Guests Calendar

September 4, 2013
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I’m a huge fan of Google Calendar. I even switched my reluctant wife over to it rather than her diary book, and now she loves it too. If you use Google Calendar and you use it to invite people to appointments and events, you need to occasionally cancel appointments, right? Well, you’ll know that you […]
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My Transition From Employee To Home Based Business To Co-Working

August 12, 2013

This is a short video on how I made the transition from employee, to home based business, to leading a co-working space in central Tauranga, New Zealand. Watch this video on Vimeo Thanks to Jono from EmergeFilm for all his work on this story (we work together at Studio64 co-working space).
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TEDx Auckland 2013: 17 Hours of Awesomeness

August 5, 2013

TEDxAuckland ran from 10am to 5.30pm on 3 Aug 2013: 7.5 hours of awesomeness. But my day started at 6am because I drove up from Tauranga for it, and got back home at 11pm. I’m still counting the 8.5 hours of waiting and driving because those were all awesome too. I was either talking to […]
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Only Prospects In Pain Will Buy: 6 Questions To Ask To Uncover Your Prospects Pain

July 17, 2013
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Did you know that only a prospect in pain will buy a solution from you? It’s true. The more pain they feel, the higher the price they will pay, and the more they crave your solution if you can show them that you understand their pain. If you have a warehouse full of widgets to […]
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Your New Website Says “Under Construction” or “Coming Soon”? 3 Reasons That’s A Disaster

May 22, 2013
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I love purchasing a new website address, don’t you? (A website address is also known as a “domain name”, or a “url”) I’ve purchased about 60 website addresses over the last few years. For clients, friends, and for myself. I get the same rush of adrenaline every time I do it. It’s so exciting because it’s much […]
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9 Companies, 90 Days, Worth $9 Million

May 20, 2013

Last week I went down to Wellington to the Lightning Labs demo day. Lightning Labs is New Zealands first (and only) business accelerator. For a bit of background, read my article about Lighting Labs that I wrote a couple of weeks ago. 90 days ago these 9 companies were worth zip, nada, nothing. And now […]
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How to Create Start Up Companies Worth A Million Dollars Each In Just 90 Days

May 3, 2013

Did you meet Laura Rietel (and Nick Churchouse from Lightning Labs) on Thursday 2 May 2013? If not, you missed a great night! Laura shared her experience with Business Accelerators. I loved her presentation style. No slides. Just a few notes, lots of stories, and lots of questions. Casual and friendly, it felt less like a seminar […]
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Worried Someone Will Steal Your Awesome Idea? 7 Possible Reactions When You Share Your Idea

May 1, 2013
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New ideas are exciting! Sometimes great ideas wake you in the middle of the night (and at the time you are sure you’ll remember them so you don’t bother writing them down… oops). Sometimes great ideas happen to you when you are alone (like in the shower, or in the car), and it’s so annoying […]
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Startup Communities – Building An Entrepreneurial Ecosystem In Your City by Brad Feld

April 18, 2013
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My notes on “Startup Communities – Building An Entrepreneurial Ecosystem In Your City” by Brad Feld Give Before You Get Boulder is an incredibly inclusive community. Although there is some competition between companies, especially over talent, the community is defined by a strong sense of collaboration and philosophy of “giving before you get.” If you […]
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9 Questions To Get You Started When You’ve Got An Idea For A StartUp Business

April 16, 2013
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Heard of “a business plan”? It’s how you plan your business, right? Well, the bad news is that “business plans never survive first contact with customers” – Steve Blank. This means that you can plan all you like, but real customers with real money in their pockets will buy what they want to, not what […]
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“Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule” – Proposed Headline for BOP Times, Fri 26 July 2013

April 15, 2013

Dear universe, I would like the following headline appear in the Bay of Plenty Times on Fri 26 July 2013: “Tauranga University Enrolls First 99 Students, 4 Years Ahead Of Schedule”. Impossible? No. Not impossible. I’m going to tell you how. You can probably think of at least 5 reasons why a university here would be great […]
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The Future of “Work”: Are You A Cog In a Machine Or A Nanobot In A Swarm?

April 4, 2013

I had the honour of spending 60 seconds with John Key this morning. I was 1 of 10 young professionals invited to tell him about what we’re up to here in Tauranga, the city I love. Here’s my 60 second speech: Hi, I’m Sheldon Nesdale and I’m helping to build a eco-system of entrepreneurship and […]
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Testimonials: Tips About How You Can Get Powerful Testimonials For Your Website

March 27, 2013
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Firstly, Sean D’Souza in his book “The Brain Audit”, has this to say about Testimonials: — Why We Are All Sceptical About Testimonials Testimonials are like resumes; they’re not entirely believable.  Which is why most customers tend to view testimonials sceptically. Even if we don’t say it out loud, we view testimonials as one-sided. It’s the […]
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A Collection of 7 Bob Clarkson Thoughts

March 4, 2013
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Bob Clarkson (72 years old) invited me into his home on the weekend. For 90 minutes he told me his story. I can summarise it in 3 words: He loves building. We talked about many of his building projects. Past (those still standing today), Present (what he’s working on right now), and Future (those that […]
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What To Say When You Are Asked “What’s Your Hourly Rate?”

February 28, 2013
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Do you get asked the question “What’s Your Hourly Rate?” by potential clients? How do you respond? Do you just throw in one of these number into your response?: $10/hour $20/hour $50/hour $100/hour $200/hour $500/hour Potential clients often respond in one of these ways: “That’s too cheap!” “ooo, that’s too expensive and way out of my […]
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Should I Renew My Yellow Pages Listing For My Small Business?

February 18, 2013
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Is that a questions you are struggling with right now? Have you been advertising in the Yellow Pages hardcopy and/or online for years but now you’re thinking of cancelling? Do you suspect you are wasting your money, but you are shit-scared that your business will completely dry up if you stop paying them thousands of dollars […]
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Is Your Blog Stale? How Not Updating Your Blog Can Damage Your Business

February 11, 2013
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“When I look at your blog I can almost see the tumbleweed rolling through…” Are visitors to your website thinking that? If you have a blog section on your website, at some point you thought it was a good idea to get one. You might call it your “news section” or your “article section”, they […]
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Job Hunting? Clever, But Simple Marketing Advice For Job Hunters

February 8, 2013

Looking for a new job? Does your job hunting plan look like this? Trawl through job ads on Seek, TradeMe Jobs and a couple of other sites Find jobs that look interesting and throw your CV at them Wait And wait some more And apply for some more (on the assumption that it takes 100 applications […]
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5 Co-Working Spaces in Auckland, The 6 Lessons I Learnt

January 29, 2013

Last week I visited all 5 of the co-working spaces in Auckland: Movers & Shakers, Auckland Central, Dion Bettjeman Loft503, Auckland Central, Matt Knight  Generator, Auckland Central, Ryan Wilson The Kitchen, Grey Lynn, Auckland, Murray Sheard Bizdojo, Auckland Central, Nick Shewring I am honoured that every single one of the founders/owners made time for me and my questions. I […]
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How Many Co-working Spaces in Hamilton?

January 25, 2013

Good news for you if you can answer “YES!” to these 3 questions: Are you are freelancer in Hamilton? Do you work from a home office? Do you want to move into a co-working space in Hamilton city? Up until now you would have had no option but to start your own space (which has […]
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Will You Join the 2013 Marketing Bootcamp in Tauranga?

January 8, 2013

The 2013 Marketing Bootcamp is a series of 12 workshops (one per month) which will improve both you and your business. Is the “2013 Marketing Bootcamp” for you? YES! If you own a Tauranga-based Small Business and you are either a solo operator, a husband-and-wife team or have a business partner YES! If last year went […]
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Selling services? Find out how to set your prices, and if you should put them on your website

December 17, 2012

Are you selling services? Are you quoting your hourly rate or using “value based pricing”? Should you put these prices on your website or not? Find out the answer to these questions with this short 2.5 minute discussion with Sheldon Nesdale from www.MarketingFirst.co.nz and Dan Necklen from www.Likeable.co.nz
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15 Reasons Why Co-Working In The City Centre Is Awesome

December 13, 2012
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This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre. This is part 2 of 2. Read part one: 5 Reasons Why Working From Home Sucks I worked […]
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5 Reasons Why Working From Home Sucks

December 13, 2012
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This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre. This is part 1 of 2. Read part two: 15 Reasons Why Co-Working In The City Centre Is […]
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Freakonomics by Steven D. Levitt and Stephen J. Dubner

November 20, 2012

My notes on Freakonomics by Steven D. Levitt and Stephen J. Dubner. Lots of interesting stories in this book, but I’m just going to talk about 2 that really struck a chord with me. The Cost To Avoid Guilt? Just $3 Economists in an Israeli study in day care centres started imposing a fine of $3 if any parent […]
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In the retail business? Waiting for the world to change back to the way it was?

November 13, 2012

Can you answer yes to any of these questions?: Are you in the retail business? Are you waiting for the good-old-days to come back in terms of the economy and retail sales? Do you want the world to change back to the way it was before the recession? If so, I have good news. The […]
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Own A Cafe, Restaurant, Bar But Have No Website? Get One Before 2013

November 5, 2012

If you don’t have a website for your Cafe, Restaurant or Bar, then take some comfort in the fact that you are not alone. Did you know that only about one third (to one half) of New Zealand’s Cafe’s, Restaurant’s and Bar’s have a website? The 5 Most Common Objections I Hear From Owners: When […]
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How to Turn Your Junk To Gold – 7 Simple Tips for Selling on TradeMe

November 1, 2012

This is an update on my original article in Jul 2009 Ahh TradeMe, we all love it (And the recent copy-cat auction sites are hilarious. They have no chance!) Don’t you think it’s amazing how much gold people will pay for your junk? Do you want to squeeze every last dollar out of each TradeMe […]
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Interview with Cheryl Reynolds, CEO of SODA Inc, Hamilton’s Business Incubator and Accelerator

October 31, 2012

I’m on a mission to establish a Business Incubator in Tauranga next year. Part 1 of this mission is to learn from people who have already succeeded. So last week I spent an amazing, inspiring, uplifting 3 hours with Cheryl Reynolds the CEO of SODA Inc and Rachel Wark, the Communications Manager (thanks for making […]
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Business Facebook Pages: 6 Simple Tips For Your Business Page on Facebook

October 29, 2012

Are you just about to set up a Business Page on Facebook? Or have you set one up already but it’s just not generating business for you? Then this short list of tips will save you some time and help you generate some results. #1. Don’t sign up for a new Facebook Personal Profile just for […]
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Customer Survey Package

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I’m about to show you that with your next customer survey, it is possible to generate satisfaction rather than just measure satisfaction. Let’s consider the customer’s perspective first. Do any of the following 3 scenario’s sound familiar? 1. Imagine you have just started dinner and the phone rings… You pick up and it’s someone asking you to […]
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Market Research Package

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Do you have your eye on a target market and want to find out what those customers want? Do you want to find out more about the competition (if any) in that space? Do you want to evaluate the risk and determine your chance of success? Then consider this Market Research Package. Q: “Is this […]
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Tauranga 2013: A Business Incubator, A Business Accelerator, And 3 Co-Working Spaces

October 15, 2012

Have I shared with you my plan for 2013? I want to establish a business incubator/accelerator/co-working space here in Tauranga. Tauranga’s first co-working space starts this week in the Priority One building, hooray! I’ll be doing my best to help them succeed. But that is only the beginning. Imagine there was one business incubator, one […]
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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

October 15, 2012

My notes on “The Lean Startup: How Constant Innovation Creates Radically Successful Businesses” by Eric Ries I’ve only made notes on the sections I found most interesting, so to get the full benefit of this book I urge you to read a copy for yourself The Five Principles Of The Lean Startup Entrepreneurs are everywhere […]
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Have A Great Idea For A Start-Up Company But Worried Someone Will Steal It?

October 12, 2012

On Monday you’ll see my notes on the book by Eric Ries called “The Lean Startup: How Constant Innovation Creates Radically Successful Businesses”. Amaaaaazing book. But I couldn’t wait until then to share this with you. There is one section in there that talks about how many of us have ideas that we think are […]
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Quickguide to LinkedIn Part 2: How To Milk LinkedIn – The 8 Most Important Cows

October 11, 2012

(Missed part 1? Read it first) Firstly, it’s important to note that “100% completion” is your starting point. That’s right, spend a few hours and just get all the basics done and out of the way until you score 100% completion. Then come back here and read the rest of this article. The 8 Most Important Components […]
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Quickguide to LinkedIn Part 1: What Types of People Are Looking At Your LinkedIn Profile Today?

October 10, 2012

Think you should be doing more with your LinkedIn profile? First let’s consider your audience. Who’s actually going to look at your profile? The 5 types of people looking at your LinkedIn profile today: 1. People you meet who are curious about you You might hunt them down first, or they might find you first. […]
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TEDx Auckland 2012: 16 Hours of Awesomeness

October 9, 2012

TEDx Auckland ran from 10am to 5.30pm on 6 Oct 2012: 7.5 hours of awesomeness. But my day started at 6am because I drove up from Tauranga for it, and got back home at 10pm. I’m still counting the 8.5 hours of waiting and driving because those were all awesome too. I was either talking […]
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“I Think It’s Too Long, Can You Make It Shorter?” A Phrase I Dread

October 4, 2012

I do quite a bit of copywriting: email proposals email newsletters sales pages on websites blog articles direct response letters and the occasional fax (I’m joking about the fax, it’s not the nineties anymore) The pieces of work I create are as long as they need to be and often include all of the following components: Headline: […]
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5 Questions For Small Business Owners to Think About Today

August 8, 2012

Compete against yourself Pretend there is a brand new competitor opening next door to you, what product and service bundles should he start selling? To who? Don’t wait for this to happen, create those bundles and target those customers yourself today Why you? What are the top 3 reasons customers should choose you? Put those […]
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Small Business Website: Do It Yourself For Only $141.50

August 7, 2012

If you don’t have a website for your small business, then take some comfort in the fact that you are not alone. Did you know that only about one third (to one half) of New Zealand businesses have a website? The 5 Most Common Objections I Hear From Owners: When asked why they don’t have a website, […]
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Email Marketing: 7 Reasons Why It’s Cool, 3 Reasons It Sucks, 7 Tips To Make It Work

August 6, 2012

Why are you attracted to the idea of “email marketing”? 7 Reasons Why Email Marketing Seems Cool Because sending emails is cheap (or free). It’s a cheap way to keep in contact with your customers It’s scalable – if you double or triple the number of customers on your email database there is no extra […]
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The Toilet Paper Entrepreneur by Mike Michalowicz

August 3, 2012

My notes on “The Toilet Paper Entrepreneur” by Mike Michalowicz This book had excellent structure, but I’ve only made notes on the sections I found most interesting, so you might find these notes jump around a bit. Launching Businesses I loved entrepreneurialism. I could talk about business all day, read every magazine, attend every seminar, and […]
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Business Cards: Don’t Waste Money Printing Business Cards

July 5, 2012
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When people first start their own business, the first thing they do is get 1000 business cards printed. Don’t bother! Don’t print business cards because only people who want to sell you something (that you don’t need) will take them from you and use them. Do people that you need something from ever take your business card […]
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Twitter: You Suspect It Would Waste Your Time, Are You Right?

July 1, 2012
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What is it? Twitter is a micro-blogging platform which enables 160 character text messages (called “Tweets”) to be broadcast to “Followers”. From a business perspective, Twitter can be useful in 2 ways: For introducing your brand to a new, tech-savvy segment of the population When you “Follow” someone they are notified via email (unless they […]
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Rework by Jason Fried

June 20, 2012

My notes on “Rework” by Jason Fried TAKEDOWNS Ignore the real world “That would never work in the real world”. Dont’ believe them. That world may be real for them, but it doesn’t mean you will live in it Learning from mistakes is overrated You hear that failure build character. People advise, “Fail early and […]
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In What Type Of Business Is The CEO Also The Receptionist?

June 11, 2012
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You’ve probably noticed that there are often 2 types of receptionists in 9-5pm business offices: The first type I’ll call Wendy Winter and the second I’ll call Susan Summer. Wendy Winter Wendy doesn’t really want to be there She’ll be on Facebook most of the time if it hasn’t been blocked, and txt msg friends […]
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9 Reasons Why Outsourcing Your Sales Role Would be a Disaster

May 7, 2012
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Can you answer “yes” to one or more of these questions?: Is your business a one-man-band or husband-and-wife type of business? Are you a bit shy and find the prospect of networking and meeting people face to face a bit daunting? Are you thinking about outsourcing the sales role to a sales rep, either hiring […]
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The Brain Audit by Sean D’Souza

May 2, 2012

My notes on The Brain Audit by Sean D’Souza The following is just a copy/paste of the summary’s at the end of every chapter. I couldn’t do better myself because they are so well written. The most interesting parts for me was “how to construct a testimonial” and “how to determine what is unique about […]
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Made to Stick by Chip & Dan Heath

April 30, 2012

My notes on “Made to Stick” by Chip & Dan Heath S.U.C.C.E.S.s: Simple, Unexpected, Concrete, Credible Stories Simplicity Not dumbed down or sound bites Find the core fo the idea “The curse of knowledge” if you say 3 things you say nothing Simple = core + compact, forced prioritisation To make a profund idea compact […]
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Should You Quit Your Job And Start A Home Based Business? 8 Pros and 12 Cons To Help You Decide

April 27, 2012

Yesterday I was reading through one of my old journals from 3 years ago when I faced exactly this decision. In the journal I found my list of Pros and Cons that I had written to help me decide. Maybe they could help you to? PROS I’m ready. I’ve had my 3 years of experience. […]
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Getting Things Done by David Allen

April 23, 2012

My notes on “Getting Things Done” by David Allen [Borrowed heavily from Josh Kaufmans notes] 1. Define what being “done” looks like Most of the tasks people keep on their to-do lists are “amorphous blobs of undoability” – commitments without any clear vision of what being “done” looks like What does the end point look like? […]
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How To Make Millions With Your Ideas by Dan S. Kennedy

April 16, 2012

My notes on “How To Make Millions With Your Ideas” by Dan S. Kennedy To win with premium prices, clobber competitors with service Call every customer after the job is completed to verify satisfaction Offer strong guarantees Get crazy publicity & word of mouth with free product to local companies (works if you own a cafe anyway) Stake […]
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The Unwritten Laws of Business by J. King and James G. Skakoon

April 9, 2012

My notes on “The Unwritten Laws of Business” by J. King & James G. Skakoon. 2007 Good advice for employees who want to get the most out of their current role. However menial and trivial your early assignments may appear, give them your best efforts Demonstrate the ability to get things done Show Initiative. Start […]
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How to Win Friends and Influence People by Dale Carnegie

April 2, 2012

My notes on “How to Win Friends and Influence People” by Dale Carnegie 3 Fundamental Techniques in Handling People Don’t crisicise, condemn or complain Instead, try to understand them, why they do what they do The most important human desire: A feeling of importance Give honest and sincere appreciation Find out their good points Try […]
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Purple Cow by Seth Godin

March 26, 2012

My notes on “Purple Cow” by Seth Godin Remarkable marketing is the art of building things worth noticing right into your product. If it isn’t remarkable, its invisible The Advertising Age Before: Word-of-Mouth During: Ever increasing consumer prosperity, and endless consumer desire. Simple formula: Advertise on TV & mass media = increased sales After: Word-of-Mouth with new networks at rocket speed Being first […]
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Confession: I Only Have 4 Skills

March 14, 2012

It’s true. My confession to you today is that I only have 4 skills. Skill #1: I Can Read Being able to read is my first skill. I read a speed reading book 4 years ago and it changed my life: 10 Days to Faster Reading by Abby Marks Beale It increased my comprehension from […]
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The Award For The Worst Toll Free Number Goes To 0800 MELANOMA

March 12, 2012

There’s an ad playing on the radio at the moment about a local skin cancer specialist. I have a problem with their choice of phone number: 0800 MELANOMA To me, this is a classic case of being unable to consider the customers perspective, who is looking into the business from the outside. The business owner […]
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A Facebook Page For Your Business? Should You Bother?

March 5, 2012
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Word of Mouth is how a business dies, survives or thrives, right? Well, social media platforms such as Facebook are Word-of-Mouth with a megaphone. Traditional, mass-media, or “broadcast” forms of advertising are becoming less effective because they are based on interruption. Media is continuing to fragment (more websites, more TV channels, more magazines) so it […]
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How To Handle Negative Reviews About Your Business

February 21, 2012

Have you ever looked up your own business online and found a negative review somewhere? Maybe you own a restaurant and you’ve just found a negative review on a restaurant directory written by someone who was grumpy that night and they have lashed out at you? Maybe you own a motel and you’ve just found […]
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The Art of the Start by Guy Kawasaki

February 17, 2012

My notes on “The Art of the Start” by Guy Kawasaki Complete This Sentence If your organisation never existed, the world would be worse off because… Take Notes To Impress When you are doing a pitch to an investor and they speak, take notes. The visible act of taking notes says: I think you’re smart […]
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Anything You Want by Derek Sivers

January 20, 2012

My notes on “Anything You Want” by Derek Sivers My personal philosophy’s Business is not about money. It’s about making dreams come true for others and for yourself Making a company is a great way to improve the world while improving yourself When you make a company, you make a utopia. It’s where you design […]
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How Are You Going To Change Your World in 2012?

December 9, 2011

Notice how I said “your world” rather than “the world”. Can one person change the world? Well, I do think one person can change 10 people. And those people can change 10 people each. And so on. And perhaps, in that fashion, you can change the world. But I’m talking about “your world”. Your world could be: […]
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Game-based Marketing by Gabe Zichermann

December 1, 2011

My notes on “Game-based Marketing: Inspire Customer Loyalty Through Rewards, Challenges and Contests” by Gabe Zichermann & Joselin Linder. Games are all around us “The Subway Game” is passive – most people don’t realise there is a game on, the players stand close to the train doors, block other players with their body language and compete […]
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Real-Time Marketing and PR by David Meerman Scott

October 20, 2011

My notes on “Real-Time Marketing and PR” by David Meerman Scott. “How to instantly engage your market, connect with customers and create products that grow your business now.” What’s Expected In The Corporate World: Wait, to make certain Work from checklists dictated by one-year and even five-year business plans Measure results quarterly Execute based on a […]
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I Earn 540 Dollars Per Month From A Blog About Hot Pools, Could You Do The Same With A Topic You Are Passionate About?

September 22, 2011

Almost 2 years ago I wrote an article called “Should You Sell Space On Your NZ Website For Banner Advertising?” in which I suggested you shouldn’t. 2 years later I haven’t change my mind. If it’s your core business then your website should focused on attracting new customers, and making sales, not earning a few dollars […]
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Hit The Ground Running: A Manual For New Leaders by Jason Jennings

September 16, 2011

My notes on “Hit The Ground Running: A Manual For New Leaders” by Jason Jennings  The number one cause of business failure isn’t poor cash-flow or pricing it’s copying a competitors strategy Shareholders are best served by looking after consumers, retailers, employees, suppliers and community first. A different perspective from what you’d hear from Wall […]
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Why Now Is The Time To Crush It! Cash In On Your Passion by Gary Vaynerchuk

August 4, 2011

My notes on “Why Now Is The Time To Crush It! Cash In On Your Passion” by Gary Vaynerchuk Gary’s checklist for creating your personal brand: Identify your passion Make sure you can think of at least 50 awesome blog topics to ensure stickiness Answer the following questions: Am I sure my passion is what I […]
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In New Zealand Is Facebook Just For Kids? No.

July 28, 2011

I thought it would be interesting to combine age group data from Facebook with age group data from Statistics New Zealand to see what proportion of each age group is using Facebook. In particular, I was interested in answers to questions like: Is Facebook mainly for teenagers? Are people over 50 using Facebook? Are people […]
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Poke The Box by Seth Godin

July 12, 2011

My notes on “Poke The Box” by Seth Godin Kinds of capital What can you invest? What can your company invest? Financial capital – Money in the bank that can be put to work on a project or investment Network capital – People you know, connections you can make, retailers and systems you can plug […]
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Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

July 4, 2011

My notes on “Fascinate: Your 7 Triggers to Persuasion and Captivation” by Sally Hogshead Fascination Scale Avoidance You’ll take steps to avoid TV commercials Disinterest You might leave the room during a commercial break to grab a bite Neutrality You don’t really care if you watch the commercial or not. You’re not going to take […]
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Overdue Invoices: 4 Simple Tips To Ensure Your Clients Pay On Time, Every Time. No More Overdue Invoices

June 3, 2011

Did you know that poor cashflow is the #1 killer of small New Zealand businesses? Do you have clients with overdue invoices right now? Do you grit your teeth when you check your bank account on the 20th of the month and find the deposits you were expecting, missing? Are your customers/clients slow to pay? […]
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Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?

May 23, 2011
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You may have heard that money-back guarantees are a good idea but you are not sure if they are right for your business? Perhaps you are holding back because you are worried it’s going to cost you money handing out dozens of refunds, right? Offering any kind of money back guarantee is better than offering […]
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The No-Bullshit Way To Make Money Online: Slow Cook, Not Get-Rich-Quick

January 24, 2011
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Over the last few years I have tried several ways of making money online. I wanted to get rich quick. Don’t we all? I fell for the hype and got out my credit card, but I’m not ashamed. I’m human, and the sales copy was brilliantly written and tapped into my psyche and convinced me. […]
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2 Vital Elements The “About Us” Page on Your Website May Be Missing

December 21, 2010

If you pay any attention to your webstats, you may have noticed that your About Us page is one of the least visited webpages on your website. This doesn’t mean it is unimportant. It is vitally important. The low traffic means that each prospective customer will visit it only once, so you’ve got one chance […]
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Socialnomics: How social media transforms the way we live and do business by Erik Qualman

December 6, 2010

My notes on “Socialnomics: How social media transforms the way we live and do business” by Erik Qualman The story about bacon salt Bacon Salt was an idea that was born out of the minds of two Seattle buddies, Justin Esch and Dave Lefkow, who over a few beers jokingly posed the question – “Wouldn’t […]
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Online Advertising In NZ: A Crash Course On How You Can Get Started Advertising Your Business Online in New Zealand

November 17, 2010

Have you noticed how much publicity the growth of online advertising has been getting lately? If you are wondering: “Am I missing out because I haven’t tried online advertising yet?” and “How can I dip my toe in the water to see if online advertising is right for my business?”, then this crash course on […]
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The Squeaky Window Gets The Lube

November 10, 2010

For about a week I have noticed an extremely squeaky rear electric window in my car. It is like 5 teenagers scratching on a chalk board – a really horrendous sound. I hadn’t thought too deeply about what I should do about it when I heard a radio ad this afternoon “Free electric window lube […]
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Social Media 101 by Chris Brogan

November 5, 2010

My notes on “Social Media 101″ by Chris Brogan In this book Chris talks about how he doesn’t use the word “expert” but uses the word “advisor” instead. So I extracted 4 pieces of advice from what I read. Here they are: (Should you read the book yourself you are sure to extract different advice […]
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Social Media Marketing for Dummies by Shiv Singh

November 5, 2010

My notes on “Social Media Marketing for Dummies” by Shiv Singh. My additions are in italics. Can sponsored conversations in social media be authentic? Yes, the trick is to be completely transparent that they are sponsored Disney partnered with SavvyAuntie, an online community focused on aunts without kids. Melanie Notkin, who runs SavvyAuntie, tweeted about […]
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The Zen of Social Media Marketing by Shama Hyder Kabani

November 2, 2010

My notes on “The Zen of Social Media Marketing” by Shama Hyder Kabani Facebook Facebook is like a coffee shop. Everyone is there for his or her own reasons, but it is a great place to strike up a conversation. People from all walks of life use Facebook. They aren’t there to buy stuff. They […]
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Expired Domains: Picking Fruit From A Graveyard Of Failed Ideas?

September 7, 2010

Occasionally, just for fun, I spend a few minutes browsing www.ExpiredDomains.co.nz. Expired Domains lists all .nz domain names which have expired and are in the .nz registry’s official 90 day pending release period. But what I find most interesting about this list is that at first glance, many of them look like really good names! […]
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7 Ways To Get Your Website Working Harder For You

August 23, 2010

Is your website search engine friendly? Find out with a free review Is your website listed in the best, free NZ directories? Check the list Have you completed the 8 essential steps for getting a website working for you? Have you tried advertising using Google Adwords? Here’s how its done Have you got a copy […]
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Twitter/Facebook: How To Update Your Business Facebook Page Wall With Twitter

August 13, 2010

I am assuming you already have the following: Business Twitter Account Business Facebook Page (If you don’t, I can help you set up Twitter and Facebook for your business) You may be already aware how easy it is to update your personal Facebook Wall from Twitter.  But you don’t really want your tweets about your […]
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