Can you answer “yes” to one or more of these questions?:
- Is your business a one-man-band or husband-and-wife type of business?
- Are you a bit shy and find the prospect of networking and meeting people face to face a bit daunting?
- Are you thinking about outsourcing the sales role to a sales rep, either hiring him/her as an employee or as a contractor (for a retainer plus commission)?
If you answered “yes” to one or more of those questions, then read the following list before you hire.
9 Reasons Why Outsourcing Your Sales Role Would be a Disaster and Why You Must Be Your Own Salesperson
- When that salesperson leaves, you have nothing, and you’ll have to start again
- A drawer full of business cards of people they met have zero value because they met those people, not you
- It is a skill you must develop or you don’t have a business at all, you have a very expensive hobby
- If you can’t learn how to sell yourself then you should be an employee in someone elses business, and not have your own
- Fire yourself today and go and get a “real job”
- A hired salesperson will never be as passionate about your business as you are
- It’s passion and enthusiasm that gets sales
- Salespeople don’t stick around. They get bored easily and move on quickly
- So you’ll be taking the risk on someone new all over again in about 6 months
- Realise that you are an interesting person and people are curious about you as soon as you open your mouth
- Your personality and manner is actually a great advantage and point of difference (compared to a hired salesperson)
- Your enthusiasm and passion for what you do is contagious and generates sales
- Managing employees is a huge undertaking in itself
- Contracts, PAYE, holiday pay, sick days…
- And worst of all, they get paid every week and you might not. And they get to switch off at 5pm every day and go home at night, but you stress 24/7 and have sleepless nights
- Learning to sell is a skill for life
- Talking to customers directly is where you get the most valuable feedback about your business
- You can’t delegate the collection of feedback to anyone but you
- This is the fastest way to find out if what your offering is actually of no interest to the marketplace and you need to change what you’re offering (this is called a “pivot”)
So instead of putting your hard earned money into a salespersons pocket in the hope that they’re going to make sales for you one day, invest in yourself and learn how to sell.
3 Ways to Learn How to be a Better Salesperson
- You can do it for free by reading every book on sales at your local library
- Read at least the top 10 books on sales
- Be sure to include The Sales Bible – The Ultimate Sales Resource by Jeffrey Gitomer
- Hire me for coaching sessions in-person if you live in Tauranga, or over the phone if you are elsewhere in NZ (call me on 07 575 8799)
- Hire a friend of mine who also does sales coaching (in-person or over the phone): Dan Necklen