Programmatic Advertising: Beginners Guide For Tauranga Based Businesses

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What have you heard about Programmatic Advertising so far?

(Perhaps only by book summary from a few weeks ago?)

It seems like awareness is only now starting to grow here in New Zealand.

Some say that NZ is perhaps 3-5 years behind the rest of the world.

It’s time for us to catch up.

In fact, our timing is good, because getting involved now has the benefit of us accessing a much more mature system. The rest of the world has been removing the bugs for us!

I have come to believe that Programmatic Advertising is about to explode in New Zealand, so I’m looking for a handful of Tauranga based businesses that would like my help to get started.

Enquire Now

At the bottom of this page in an enquiry form, but first, let’s answer questions you might be wondering right now.

Q: “What is Programmatic Advertising?”

Continue reading “Programmatic Advertising: Beginners Guide For Tauranga Based Businesses”

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

Here are my notes on the book “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh51oR41Z4zoL._SY344_BO1,204,203,200_

Tony Hsieh is the CEO of Zappos, which is now wholly owned by Amazon and sells a wide range of items online, but made it’s start selling shoes online.

It’s the classic start-up story many of us dream of: a couple of friends get together and quit their jobs on the back on a single idea, they make it through the good times and bad times and desperate times to somehow scale it up to a billion dollar company within 10 years.

Here’s a collection of my favourite quotes from the book: Continue reading “Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh”

Is Your Blog Stale? How Not Updating Your Blog Can Damage Your Business

“When I look at your blog I can almost see the tumbleweed rolling through…”

Are visitors to your website thinking that?

If you have a blog section on your website, at some point you thought it was a good idea to get one.

You might call it your “news section” or your “article section”, they are all the same thing.

You were probably told one, or all, of these reasons.

3 Reasons Why Writing New Articles For Your Blog Is Good For Your Business

  1. “Your blog will get you better Google rankings for your website. Better rankings = more traffic = more sales”
  2. “Your blog will establish your credibility, expertise and leadership in your industry”
  3. “Your blog will keep content flowing to your customers and potential customers and remind them to buy from you”

They are all great reasons.

So why don’t you keep it updated?

How long has it been since your last article?

  • A month?
  • 3 months?
  • A year?
  • More than a year?

The longer it’s been, the worse you look.

In fact, a stale blog can actually damage your business.

4 Reasons Why A Stale Blog Can Damage Your Business

  1. Gives a bad impression: It looks like you start things but don’t finish them. Potential customers might assume you’ll treat them like that too
  2. Lowers trust: Customers might assume that if your articles/news/blog is out of date then other info on your website might be out of date too – this lowers trust
  3. Less Google love: Google loves fresh content, without fresh content, Google will visit your site less often
  4. You are easy to forget: Subscribers will forget about you. It might have taken just one more article to tip a potential customer over the edge to make a sale, but you didn’t write one today, so you’ll never know

If I’m considering purchasing a product or service and I see a blog on their website, I’ll click on it to check when the last article was written.

If it was written months ago, or even years ago, that’s a bad sign, and a huge red mark against them.

So why did you stop updating it?

3 Reasons Why You Stopped Updating Your Blog

  1. Because you are too busy fighting fires every day, you have no time to spend 1 hour, or 2 hours or longer, just sitting there and writing
  2. Because you forgot. You didn’t schedule it in your calendar so it doesn’t exist in your list of work to do
  3. Because the longer it’s been since your last article, the harder it is to write a new article today because it feels like you have the burden of writing all the future articles on your shoulders too

How You Can Have Fresh Blog Articles Written In Just 15 minutes

Wouldn’t it be great if you could have a new article on your blog every 2 weeks and it only took you 15 minutes?

You can!

It’s a new service I’m offering and here is how it works:

1. Dan Necklen or I will call you and interview you for 15 minutes

2. From this interview we’ll write a 200 – 400 word article that has the following 4 components:

  • A headline that contains phrases that customers may be searching Google for (this is sooooo important)
  • With content that is interesting and puts concepts in layman’s terms (no jargon allowed!)
  • With content that demonstrates your leadership in the industry and quality of your service/products (hooray!)
  • A call to action (we’ll let your customers know what they must do next)

3. We put the article live once it’s written (crediting you as the author because we interviewed you)

And the coolest thing is, you’ll feel like a rock star being interviewed for e-news!

This is your 15 minutes of fame. Take it.

Awesome! How Much Does It Cost?

The price for this service is $240+gst every 2 weeks. Every 2 weeks you get an new article for your blog.

Imagine if each article could contribute even just one sale worth $2000 sometime over the next 12 months. Imagine getting to the end of a 12 month period with 26 articles that can do that… (that’s like $52k)

Call (07) 575 8799 and we can get started with a 4 session trial.


Sheldon Nesdale

P.S. Here are 3 examples of articles we’re written:

Is PayPal The Easiest, Cheapest Way For Your Non-NZ Customers To Pay You Into Your New Zealand Bank Account?

I’m hoping that this article will save you the 45 minutes of research I just had to do.

  • Do you have clients or customers based outside of New Zealand?
  • Do you want to know the easiest, cheapest way for those non-NZ customers to pay you into your New Zealand bank account?

That’s exactly what I wanted to find out.

I found many options, most of which I’d never heard of.  But one brand kept coming up again and again: PayPal.

I found lots of criticisms, but it is probably the #1 payment service in the world, so let’s just go with that.

But I’m worried my profit will be whittled away with fees.

My next mission was to find out what fees will I be charged:

  1. For the transaction?
  2. For currency conversion from US dollars to NZ dollars?
  3. For withdrawing the funds from my PayPal account into my New Zealand bank account?
  4. For receiving the funds into my New Zealand bank account? Will my NZ bank charge me?

You’d think I’d easily find the answers to these questions on PayPal’s website. Sadly, no, that is not the case.

1. What fees will I be charged for the transaction?

  • 3.4% + $0.30 USD

Source: PayPal Website

2. What fees will I be charged for currency conversion from US dollars to NZ dollars?

  • 2.5%

Source: PayPal Website

3. What fees will I be charged for withdrawing the funds from my PayPal account into my New Zealand bank account?

  • $1.00 for amounts below NZ$150
  • Free for amounts above NZ$150


4. What fees will my bank charge me for receiving the funds into my New Zealand bank account?

  • Zero. (I’m guessing. If I’m wrong, please correct me in the comments below)
  • But it can take 6 – 8 days to arrive

Example #1: US$100 transaction

  1. Transaction Fee: 3.4% x US$100 = US$3.40 + US$0.30
  2. Currency Conversion: 2.5 % x US$100 = US$2.50
  3. Withdrawal Fee: US$1.00 because US$100 = NZ$135 which is below the NZ$150 threshold
  4. Total PayPal Fees: US$7.20 = NZ$9.80 (which is a whopping 10% of the clients invoice!)

Example #2: US$200 transaction

  1. Transaction Fee: 3.4% x US$200 = US$6.80 + US$0.30
  2. Currency Conversion: 2.5 % x US$200 = US$5.00
  3. Withdrawal Fee: Free because US$200 = NZ$270 which is over the NZ$150 threshold
  4. Total PayPal Fees: US$12.10 = NZ$16.47 (which is 8.2% of the clients invoice)

Here’s a cool world currency calculator if you want to do your own calculations.


  • Wait until you have more than NZ$150 in your PayPal account before you withdraw the funds into your New Zealand bank account

Accepting Credit Card Payments Online – List of NZ Providers

  • Do you want to sell your products online?
  • Do you want to be able to accept credit card payments?
  • Want to avoid spending the big bucks on getting your website redesigned with ecommerce functionality?
  • Just want to provide a simple “Buy Now” button for your customers?

If so, you’re in luck, because today I have been researching all the different credit card transaction processing companies in NZ for a client, and thought you might like to know what I’ve found.

1. PayPal

Internationally recognised, always updating and improving their code and security. Polished.

But: You have to withdraw funds from your PayPal bank account manually, and they reserve the right to charge a fee to send it to a non-US bank account (they don’t tell you what the fee will be).


  • Setup: Free
  • Monthly Fee: Free
  • Transaction Fees: 3.4% + $0.45 (Eg $500.00 x 0.034 + 0.45 = $17.45)

2. Paymate

Australian based with a decent NZ presence. I’ve been using them for 3 years. Pretty basic, but good.

Bonus: The funds are deposited straight into your bank account.


  • Setup: Free
  • Monthly Fee: Free
  • Transaction Fees: 3.0% + $0.50 (Eg $500.00 x 0.03 + 0.50 = $15.50)

3. Payment Express

NZ standard for online Credit Card processing. Website a little hard to understand. (Formerly called “DPS – Direct Payment Solutions”)


  • Setup: $150.00
  • Monthly Fee: $ 50/month
  • Transaction Fees: 100 free transactions a month

4. Eway

Polished website.  Very good price.


  • Setup: Free (subject to change, but it probably won’t)
  • Monthly Fee: $25/month
  • Transaction Fees: $0.40 per transaction
  • Bonus Offer: Put their logo on your websites home page for a $100 credit (subject to change, but it probably won’t)

5. Paystation

Looks ok.  Lowest monthly cost.


  • Setup: $200.00
  • Monthly Fee: $15/month minimum
  • Transaction Fees: $0.10 per transaction

6. Super Secure

Crap website put me off completely.


  • Unknown. I didn’t stay long enough to find out.

7. Flow2Cash

  • Looks decent. Good list of clients give me confidence
  • Fees: 3.95% + $0.45 per transaction

8. Paymex

  • Fees: 3.25% + $0.55 per transaction
  • It’s a bit of a worry that their link to their FAQ page is dead. If they make errors like that on their website, will they be careful with our money?

9. Eftpos New Zealand Limited

No pricing on their website. That is so lame. No, I won’t call your friendly customer service team.

10. NZ Banks: Eg ASB

As far as I can tell, they need you to sign up with a payment gateway anyway so I don’t see why anyone would want to use a NZ bank for their ecommerce…

Have you used any of these companies? Tell your story.

Essential Steps for Building a Website That Generates Business For You

8 Essential Steps:

  1. Define the most important action that you want the audience to take. Is it filling in an enquiry form? Call your toll free number? Download an information pack?
  2. Make it dead easy for them to take that action. 1 click or 2 clicks. Not 5 clicks
  3. Make your forms super short. Ask for essential information only. Not their age, not their gender, not even their address (if you aren’t posting them something, don’t ask for it). And it doesn’t matter if some of your form field aren’t compulsory, if it looks too long it will turn people away
  4. Ensure your code is search engine friendly:
    • Clean urls like “this-is-a-page-about-how-to-do-stuff.html” rather than “index.php?ss=2&s=abc”
    • Clean html code, eg use H1, H2, H3 tags instead of heavily formatted paragraph tags
  5. A stripped down CMS for commonly updated content (like blog entries, articles, products). Lock down other pages so you’re not tempted to wreck them with crazy fonts and colours
  6. Write for the web” by formatting all your content with headings, sub-headings, short paragraphs (none more than 3 sentences), bullet points, numbered lists, and internal hyperlinks
  7. Follow usability guidelines, such as:
    • Hyperlinks that look link hyperlinks. Buttons that look like buttons
    • Breadcrumbs so when the users deep-link they can quickly figure out where they are
    • Disable the hyperlink in the navigation if the user is already on that page
    • And just about everything else website usability guru Jacob Nielsen recommends
  8. Choose a web site developer who knows about all this stuff

Other Important Things

  1. Ensure all your navigation is in one place (preferably displayed vertically on the left so it can scale as your website grows)
  2. Don’t have any animation or moving images at all. It distracts the user from completing their task

Do you need help building a website that generates business for you?

Contact us today or book a free 45min consultation now