I thought it would be interesting to combine age group data from Facebook with age group data from Statistics New Zealand to see what proportion of each age group is using Facebook.
In particular, I was interested in answers to questions like:
- Is Facebook mainly for teenagers?
- Are people over 50 using Facebook?
- Are people over 65 using Facebook?
What questions would you like answered?
Let’s take a look at the data:
NZ Facebook Users*
% of total Facebook users
% of age bracket on Facebook
^How is it possible that more than 100% of that age group use Facebook? I don’t know.
What do you think? Do these results surprise you?
Write your comments below
My notes on “Poke The Box” by Seth Godin
Kinds of capital
What can you invest? What can your company invest?
- Financial capital – Money in the bank that can be put to work on a project or investment
- Network capital – People you know, connections you can make, retailers and systems you can plug into
- Intellectual capital – Smarts. Software systems, Access to people with insight
- Physical capital – Plant and machinery and tools and trucks
- Prestige capital – Your reputation
- Instigation capital – The desire to move forward. The ability and guts to say yes. This is the most important capital of our new economy
Continue reading “Poke The Box by Seth Godin”
My notes on “Fascinate: Your 7 Triggers to Persuasion and Captivation” by Sally Hogshead
- You’ll take steps to avoid TV commercials
- You might leave the room during a commercial break to grab a bite
- You don’t really care if you watch the commercial or not. You’re not going to take steps to avoid it, or to watch it
- Mild Affinity
- If a commercial happens to pique your curiosity, you’ll watch. Otherwise, eh, whatever
- Commercials entertain, at least the good ones
- You actively enjoy commercials. During Super Bowl, you pay more attention to the commercials than the game
- You go out of your way to watch commercials, even going online to search them out
Continue reading “Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead”