Category: Co-Working Spaces

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How the isolation of a 3 day storm spured me to truly connect with the city I love: Tauranga

When I ran for Tauranga City Council in 2016, I was invited to talk to several groups about how I had managed to lead a team of 24 volunteers to deliver TEDxTauranga to an audience of 1010 people.

That story began with an epiphany I had during a 3 day storm several years previous.

During that storm I was connected to the whole world through various technologies. But without face-to-face contact I felt isolated and alone.

I emerged from that storm with a list of 4 events to connect people together.

I knew this is what Tauranga (and I) needed.

After a brief period of waiting for them to happen, I realised that someone had to stand up and get started.

And that someone was me.

Here’s the 23 minute version of my story recorded at a breakfast event for 40 people in Sep 2016:

If you are desperately short on time today, here’s the 5 minute version which I told during the 2015 Priority One AGM:

 

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Look Who’s Back Beyond The Orange Door At 64 Devonport Rd, Tauranga

I’m back in town! Once again you can find my office beyond the orange door at 64 Devonport Rd, Tauranga.

Up the stairs and turn right into the co-working space called 64Bit run by Sam Kidd and Phil Waylen.

For the last 5 months I’ve been working from home and, although cheap, was distracting, isolating, unmotivating and noisy (especially at 3pm when the kids came home).

Plus, even though my wife Shantelle loved me making her lunch everyday, she wanted me out so she could have the space to herself. Fair enough.

Continue reading “Look Who’s Back Beyond The Orange Door At 64 Devonport Rd, Tauranga”

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Simple Advice For Co-Working Spaces: Have Lunch Together

I moved into the Basestation Co-working space mid-January 2015 after being at Studio64 for 2 years.

A few weeks into it I got the feeling that something wasn’t quite right. There was something missing, but I couldn’t figure out what it was.

It wasn’t until I visited Studio64 during lunchtime and we poked fun at each others lunches, had a few laughs, bounced around a few ideas…

That was it!

At Basestation I’d pop into the lunch room at 12pm and sometimes see someone whilst I wolfed down my lunch in silence, sometimes not, sometimes eat alone, sometimes one person would join me.

I’d had enough of that.

I knew that lunchtimes can be the most fun of the day, so I sent out this email to everyone at 9am the next morning:

—
Subject Line: New lunch time protocol starts today at 12noon
—
Hiya team, I’ve got great news!

We work in a co-working space so that means that, starting today, we are going to start having lunch together at 12noon. Yay!

We’ll talk a bit of business, a bit of family, have a few laughs, tease each other about our lunch choices, brainstorm new ideas, get a different perspective on things, get to know each other better.

See you at 12noon today and every day from now on!

And the best thing is you don’t have to set an alarm or put it in your calendar because I will come to your work station at 12noon everyday to remind you about your duty as a co-worker.

Cheers,
Sheldon.
—

How did it go? Very well indeed. Here’s a couple of photos:

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I rounded up everyone for about 3 weeks until the habit formed, and now, even on days when I can’t get there myself, we all have lunch together. Yay!

If you’d like to find out more about life in a co-working space come to this information evening:

Sheldon Nesdale
Co-working Expert, Basestation, Tauranga, New Zealand.

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My Transition From Employee To Home Based Business To Co-Working

This is a short video on how I made the transition from employee, to home based business, to leading a co-working space in central Tauranga, New Zealand.

Watch this video on Vimeo

Thanks to Jono from EmergeFilm for all his work on this story (we work together at Studio64 co-working space).

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5 Co-Working Spaces in Auckland, The 6 Lessons I Learnt

Last week I visited all 5 of the co-working spaces in Auckland:

  1. Movers & Shakers, Auckland Central, Dion Bettjeman
  2. Loft503, Auckland Central, Matt Knight 
  3. Generator, Auckland Central, Ryan Wilson
  4. The Kitchen, Grey Lynn, Auckland, Murray Sheard
  5. Bizdojo, Auckland Central, Nick Shewring

I am honoured that every single one of the founders/owners made time for me and my questions. I loved hearing their stories.

6 Lessons I Learnt About Setting Up A Co-Working Space in New Zealand:

1. Set The Stage

  • Set the style
  • Set the theme
  • Set the scene
  • Set the culture
  • Set the values
  • and you will attract those that want to belong

2. Have Wow Factor

  • Have wow factor when people walk in the door
  • Eg 1 Movers And Shakers has a giant inflatable brain-shaped meeting room, all lit up with LED’s + the desks made with old pallets and ply wood + globes of light hang down at irregular heights
  • Eg 2 Loft503 has sleek modern high-end glossy black furniture
  • Eg 3 Generator has a bar in the lounge with a full time barman/barista
  • Eg 4 The Kitchen has a lunchroom kitchen where they all get around the dinning room table for lunch every day
  • Eg 5 The Bizdojo has set up a creative space (across the road, called a “co.space”) which has high-end business machines, a photography studio,  3D printing, and industrial sewing machines. Their attitude is “we have built it so come and use it and create something awesome”

3. Party Lots

  • I’m not talking about boozing, I’m talking about making a place for people to come and talk with each other
  • If you’re huge, host weekly get-togethers for the co-workers to ensure they mingle
  • At least every month host a get-together for the co-workers, their networks, and other connected people you know (and want to know) in your city
  • This is just about the only marketing you need. People experience the space and tell others about it, and these messages filter through the eco-system to potential co-workers

4. Hot-Deskers Are Not A Gold Mine

  • If you think providing desks for hot deskers is a gold mine, think again
  • Their commitment is low, the terms are short, your income from them is small, and worst of all, the disruption to permanent co-workers is high
  • To make money on them you have to oversell the space (just like gyms do), and hope they don’t all turn up on the same day (don’t worry, the chances are low)
  • The lesson for me is: Have 1 or 2 hot desks that people can use to trial the space for a few days or a week and then sell them on a permanent spot

5. You Are A Connector

  • As the founder, it’s your job to help your co-workers succeed. Do lots of one-on-one sessions. If they don’t succeed, it’s your fault
  • Help them discover what they need, and then help them get it
  • Help them out grow you
  • Connect them with who and what they need to connect with
  • Delegate and share jobs amongst the co-workers. This eases the burden on you and helps them give back to the community

6. Co-Working Is Living The Future, Today

  • Over a hundred years ago factories were invented. Thanks to the internet now you don’t have to work in a factory, you can work for yourself, in your bedroom, wearing your pj’s and work for clients that you choose
  • The problem is, even with all this awesome hardware (Smart Phones, Laptops, Tablets, PC’s – which are so cheap you can have all 4) and communication software (Email, cheap mobile calls, SMS, Facebook, Skype), you can be “connected” but lonely and isolated at the same time
  • That’s were co-working is awesome because it brings the face-to-face back into your life that so many of us crave. Here are 14 more reasons why co-working is awesome.
  • (If you are going to continue wearing pj’s to your co-working space, at least get ones with a very secure button at the front)

Photos of Auckland’s Co-Working Spaces:

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The inflatable brain (meeting room) in the centre of Movers & Shakers, Britomart

 

Crates and Desks at Movers and Shakers
Workspaces made from pallets and plywood at Movers and Shakers

 

The sleek modern high-end glossy black furniture at Loft503
The sleek modern high-end glossy black furniture at Loft503 (in this case, the kitchen)

 

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Sleek, shiny, classy furniture at Loft503 (in this case, the 90secondsTV corner)

 

The fulltime barista/bar tender at Generator
The fulltime barista/bar tender at Generator

 

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The “Plaque of Legends” at Generator. Who is the pie eating champion this month?

 

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The “maker-space” at Biz Dojo

 

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How Many Co-working Spaces in Hamilton?

Good news for you if you can answer “YES!” to these 3 questions:

  1. Are you are freelancer in Hamilton?
  2. Do you work from a home office?
  3. Do you want to move into a co-working space in Hamilton city?

Up until now you would have had no option but to start your own space (which has all the complications of lease terms and becoming a landlord).

But now SODA Inc (Hamiltons business incubator), has just pushed 2 companies out of the nest (they have grown so fast and big, they had to go out into the big wide world and get their own office), which has made room for 7 freelancers to join the space.

You’ll get most of the perks of living in the middle of a business incubator in terms of connections and networking.

They have an ad on TradeMe right now: http://www.trademe.co.nz/property/commercial-property-for-lease/auction-550939857.htm

Thinking of starting your own co-working space in Hamilton anyway? Let me know and I’ll help you spread the word.

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15 Reasons Why Co-Working In The City Centre Is Awesome

This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre.

This is part 2 of 2. Read part one: 5 Reasons Why Working From Home Sucks

I worked from home for 3.5 years.  I have now been in a co-working space for 10 weeks, and now I realise what I was missing out on.

15 Good Reasons Why Co-Working In The City Centre Is Awesome

1. Growing your business is good

In a co-working space you can network without even trying. You don’t have to go out in the evenings for networking when you can network with your co-workers and the people they bring in everyday.

It’s easy to generate new business when you are in a co-working space because you quickly become comfortable sharing your clients around, sticking to your strengths, and outsourcing the jobs you don’t like to make room for the jobs you do like.

2. Collaborating is good

Imagine being a few metres away from 2 marketing guys, a designer/web/seo guy, an architect, a film guy, and a programmer guy.

Imagine being able to dream up start-up businesses on a Monday and have it generating it’s first customers on Friday.

Imagine being able to tell a client “what you need next is high quality video for your website, that’s Jono’s speciality actually and we share an office together”.

3. Commuting is good

Use the commute for exercise (ride your bike), or for listening to audio-business-books, or if you bus, you can engage with your family and friends via Facebook.

Don’t listen to music or to the radio because you’ll get *37% angrier in traffic jams.

4. Casual chats around the water-cooler are good

Heard of cross-polination of ideas? It’s amazing how often ideas and concepts in one field can apply to a seemingly unrelated field. It’s those casual chats around the water cooler on breaks that can provide the breakthrough moments with projects you are stuck on.

5. Getting distracted is good

You might think that working in a co-working space would be distracting.

It is.

But it’s a good thing.

A good distraction is one that creates a mental break so when you return to your task you feel refreshed.

*73% of distractions in a c0-work context can actually be applied to your work in some way. But only *18% of distractions in your home office are useful.

The policy in our office is: If my headphones are on, please don’t disturb me. If they’re off, let’s chat, unless it looks like I might be ‘in the zone’.

6. Celebrating successes is good

We have a bicycle bell that we ring when anyone makes a sale. It’s good to celebrate your successes, big and small, with others.

7. Being invited to things is good

A co-working space is like a family and so you inherit brothers and sisters who work near you everyday. You’ll get invitations for events and gatherings during lunch or in the evenings. You might say no to some, but you’ll say yes to lots.

You’ll get more invitations than you would have from your home office.

You’ll make new friends, grow your network, find clients, and most importantly tell your story and make mental notes to change your story the next time you tell it. You’ll be inspired by other peoples stories.

8. Being watched is good

Just having people near you that might catch you wasting time surfing the web creates a pressure to not waste your time.

This is different from a office cubicle as a employee where you often have privacy on your screen and can get away with it. In a co-working space you often have your screen in an open plan environment in view of others.

9. Feedback is good

Did you know that you are an awesome decision making machine? Some decisions are big, others a small. Obviously feedback on your big decisions is good, but feedback on little decisions is good too. This isn’t about changing your mind based on every little bit of feedback, it’s about simply taking it into account and being informed. This helps you make better decisions.

Feedback via phone, email or text message is cold. Face to face feedback is rich and full. You’ll be able to read facial expressions, body language, gauge their interest with their level of eye contact, and use your  internal lie detector to discard some of the things they say.

10. Corporate meeting space for clients is good

You didn’t want clients in your home so you never invited them, so you were left with cafes which are often too noisy and busy.

You look like a pro with several meeting rooms to choose from, and your clients pick up the creative vibe from the space too.

11. Different scenery is good

What’s on your computer screen may change everyday but what’s on your wall, floor, desk, and outside the window doesn’t change much.

In a co-working space in town, you’ll see different things every day – interesting looking people on the street (and in the office), funny accidents, serious accidents, emergency vehicles zooming past that make you wonder where they are going, street parades, protest marches, day time stag and hen parties.

Some will make you smile, some will make you laugh, some might make you sad, some might make you angry, sometimes you’ll care, sometimes you won’t.

The point is, you’ll have a emotional reaction and we are emotional beings and we need to flex our emotions like we flex our muscles to be healthy.

12. Having work stories is good

When you get home from the office you might have a story or 2 to tell your family about your day.

Working from home you won’t.

The best you’ll do is “I got this email from this guy and his punctuation was all over the place!”

13. Home baking is good

Every week we have one of our spouses cook up some home baking for us to bring in and share. Yum!

14. Time away from your family is good

It’s good to get home and having the kids say they missed you. It makes you appreciate your time together in the mornings, evenings and weekends.

And you get the freedom to linger at home for half a morning or half a day anytime you want.

15. Being asked what you do again and again is good

Being more social means that you’ll get asked “so, what do you do?” a lot.

You can use this opportunity to refine your “elevator pitch” everytime you say it (or just say something weird and see how people react).

Either way you get to listen to yourself. If you don’t actually like what you’re saying you get to come to the co-working space and re-invent yourself with the help of your work mates.

What Do You Think?

Disagree? Agree? Got more to add to the list? Let me know in the comments below.

Join Us?

I work in a co-working space in Tauranga city called Studio64. Would you like to join us?

Call me on (07) 575 8799 and you can come for a visit. Check out our Facebook group to see what’s happening.

Elsewhere in New Zealand? Have a look at NZStartUps.co.nz and find one near you.

*All statistics used in this article were made up.

This is part 2 of 2. Read part one: 5 Reasons Why Working From Home Sucks

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5 Reasons Why Working From Home Sucks

This article is for those of you who are working from home right now, and it’s purpose is to show you what you could gain from moving out of home into a co-working space in the city centre.

This is part 1 of 2. Read part two: 15 Reasons Why Co-Working In The City Centre Is Awesome.

I worked from home for 3.5 years.  I have now been in a co-working space for 10 weeks, and now I realise what I was missing out on.

5 Reasons Why Working From Home Sucks

1. You get lonely and depressed

Are you the type of person who has the need for face to face time with other humans built into you? I think most of us do.

A day full of phone calls, emails, Twitter, Facebook – all these interactions don’t satisfy this need.

Ever wonder why you feel glum or depressed when you’ve spent long periods alone? It’s because interacting with other people releases endorphines into your brain and make you feel good.

Solitary confinement is the worst punishment that prisons have in their arsenal for a reason. It breaks even the most solitary of people. So why imprison yourself?

2. Your ideas are smaller

Let’s face it, are your best ideas the ones that you come up with on your own, or the ones that you refine again and again after you bounce them other other people?

3. You get distracted

No one might be walking behind you and bust you for watching porn or pointless YouTube videos or reading the news.

4. You a turning weird

Without frequent social interaction you’ll develop weird personality traits.

And the worst thing is that you won’t know that you’re turning weird.

 5. You work too much (or not enough)

Working at home you’ll either work too much (eg checking your email as soon as you wake at 5.30am, or at 10pm at night), or at the weekends at the expense of family or social time.

Or you’ll work too little and give in to distractions or procrastination.

What Do You Think?

Disagree? Agree? Let me know in the comments below.

*All statistics used in this article were made up.

This is part 1 of 2. Read part two: 15 Reasons Why Co-Working In The City Centre Is Awesome.

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Interview with Cheryl Reynolds, CEO of SODA Inc, Hamilton’s Business Incubator and Accelerator

I’m on a mission to establish a Business Incubator in Tauranga next year.

Part 1 of this mission is to learn from people who have already succeeded.

So last week I spent an amazing, inspiring, uplifting 3 hours with Cheryl Reynolds the CEO of SODA Inc and Rachel Wark, the Communications Manager (thanks for making so much time for me guys!).

As a bonus I brought my good friend Alistair McMahon with me who shares my passion for start-ups and marketing.

Wow. What an incubator. They have achieved so much in just 3 short years and 3 days (their birthday was last Monday).

Here are my notes about SODA Inc.

What is SODA Inc?

  • SODA Inc is a fusion of incubator/accelerator + cluster
  • The cluster is a fusion of StartUps and Existing Industry
  • Lesson for me: I think that sometimes existing industry can see StartUp’s as nimble, agile threat’s that are determined to steal business from them, so I love to see that SODA is working at bridging the gap between startups and existing industry and pointing out the opportunity for both

Empowering story’s everywhere

  • The SODA Inc identity is fused to the building and it’s rich history as a soda bottling plant in the 1900
  • Each company which has been carefully selected to be included in the incubator has a story: a history, a present, and a future
  • One tenant of note is Alistair Grigg, COO of Xero. Alastair oversees all aspects of Xero product development and service delivery, from design to customer support, but from Hamilton where he chooses to live with his family. How 2012 is that??
  • Lesson for me: Make sure I have a story to tell. People love stories, they identify with stories, they believe stories.

There is a empowered women component:

  • It starts with in the 1870’s when Mary Jane Innes seized control of the brewery business, from her inept husband and made it a roaring success
  • Cheryl herself her started planning SODA 8 years ago and now runs it
  • And now Rachel Wark as the communication’s manager
  • Many of the incubated businesses are either women run and women led
  • Lesson for me: About damn time. Hooray for the end of the male dominated business sector

A beautifully designed and modern space

  • The design of the space is a fusion of open plan but partitions/cubicles to provide a workspace you can call your own
  • No doors, but doorways for a distinct feeling of territory (good for minimising distractions)
  • Lesson for me: The “wow” factor is so important. It’s essential to create a space that has form and function and design so the residents feel good, but also it needs to impress the daily visitors

It’s hard to get in. It’s harder to stay in

  • Cheryl: “We are not for profit, not for loss”
  • The entry criteria is very strict, and must be so. All incubated companies must have exceptional stories, exceptional growth potential, and with a global expansion focus
  • If an incubated company doesn’t double it’s key metric every 6 months they are out
  • Lesson for me: I love that! It keeps the residents motivated to push forward and the SODA team/mentors to push forward too 

Who funded it to get it off the ground?

  • Once the company was formed, the Hamilton Council donated the space
  • Wintec provided initial funding for the fit out
  • NZTE approached SODA and now the programmes are NZTE accredited
  • Lesson for me: An interesting hybrid between public funding grants and private investment

Opened in 2009 but when did the work really begin?

  • pre-2004: Cheryl’s series of successes, failures and exits
  • 2004: Cheryl started planning SODA
  • 2008: Board formed and corporate sponsors in
  • 2009: Open for business
  • Lesson for me: The public only sees the 3 year history when the doors opened, but so much work had to happen to lead up to that point

Building an ecosystem

  • SODA is growing not just a StartUp ecosystem for Hamilton, but for New Zealand.
  • Alongside it’s day to day activities they have a number of initiatives in place that don’t directly contribute to their own key metrics but are happening because they contribute to strengthening and growing the eco-system
  • One such initiative is “SODA Labs”: The CEO’s of 3 external, well established companies (plus 1 wildcard from the incubator) are invited into the room for 90 mins. Often those CEO’s walk out with a long standing competitive dispute resolved or a joint venture. SODA provides the neutral venue
  • Lesson for me: I love the idea of building an ecosystem that benefits everyone

What’s Next?

A visit to Bizdojo in Auckland.

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Tauranga 2013: A Business Incubator, A Business Accelerator, And 3 Co-Working Spaces

Have I shared with you my plan for 2013?

I want to establish a business incubator/accelerator/co-working space here in Tauranga.

Tauranga’s first co-working space starts this week in the Priority One building, hooray! I’ll be doing my best to help them succeed.

But that is only the beginning. Imagine there was one business incubator, one accelerator and 3 co-working spaces here in Tauranga. That’s my vision.

But one step at a time. The first step for me on this journey is research.

Research into what has worked well and what hasn’t.

I don’t want to re-invent the wheel. I want to learn from the mistakes of the past. I want to learn from the best.

First up is Grind in New York.

8 quick facts about Grind co-working space in New York:

  1. Open plan floor + hot desks + lockers + bookable meeting rooms
  2. Free, high quality coffee
  3. “Frictionless” membership and entry into the building
  4. A “wall of awesome” that celebrates and showcases successes that Grind members have had
  5. Existing members invite new members
  6. Furniture chosen for its sustainability and low-environmental impact
  7. Coming soon: “the agora. In the future we’ll be rolling out tools that encourage Grindists to tap into the skills of other Grindists.”
  8. Cost: US$500/month membership (of US$35/day)

Lessons for me:

  • A very cool name. A combination of “the daily grind” in an ironic sense + a reference to coffee that black liquid that wakes us up and we meet over
  • It’s simple/spartan and uncluttered: A big open plan floor with desks, office chairs and couches. But…
  • It doesn’t feel like a temporary place with a short lease. It feels permanent. I thought I could start with a cheap 12 month lease somewhere but now I’m thinking that might be a mistake

More co-working spaces for me to check out

Want to Help?

  • I’ve started a list of people who share my vision and want to help. Want to join this list? Say so in the comments below