Category: Events

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How the isolation of a 3 day storm spured me to truly connect with the city I love: Tauranga

When I ran for Tauranga City Council in 2016, I was invited to talk to several groups about how I had managed to lead a team of 24 volunteers to deliver TEDxTauranga to an audience of 1010 people.

That story began with an epiphany I had during a 3 day storm several years previous.

During that storm I was connected to the whole world through various technologies. But without face-to-face contact I felt isolated and alone.

I emerged from that storm with a list of 4 events to connect people together.

I knew this is what Tauranga (and I) needed.

After a brief period of waiting for them to happen, I realised that someone had to stand up and get started.

And that someone was me.

Here’s the 23 minute version of my story recorded at a breakfast event for 40 people in Sep 2016:

If you are desperately short on time today, here’s the 5 minute version which I told during the 2015 Priority One AGM:

 

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12 Questions To Help You Organise Your Next Event

We live in a digital age.

There are more ways to communicate than ever before, but perhaps we are in danger of shallowing out our relationships with people if we rely on digital tools to replace our face-to-face interactions.

That’s why I love organising events.

Bringing people together in the same room, helping strangers meet each other and become friends, that’s one of the reasons I’m here on this earth.

1010 people enjoying TEDxTauranga on 25 July 2015

If you’d like to organise a gathering for 10 people, you probably won’t need this checklist.

But if it’s for 100 people, or 1000, then this checklist is a great starting point.

Rather than answer these questions solo, it’s better to get 1 or 2 others who are keen to run the event with you.

Have a sit down for a couple of hours and work through this list.

I hope it helps.

12 Questions To Help You Organise Your Next Event

  1. On what date/time will the event be?
    • You can change this later, but it needs to be the very first decision you make. It gets everything moving
  2. What’s the purpose of the event?
    • To create relationships?
    • To inform?
    • To ensure we all share the same vision of the future?
  3. What does success look like?
    • It’s about making memorable moments
    • How are you going to measure success?
      • General vibe on the day?
      • Short online survey?
      • Gather testimonials?
      • Monitor how long people talk about it in the weeks/months that follow?
  4. What’s your budget?
    • For how many people?
    • Selling tickets?
    • Taking donations?
    • Finding sponsors?
    • What’s the $$ value of a successful event and the flow-on effects?
      • Staff retention?
      • Client loyalty?
      • Stakeholders with a deeper understanding of the organisations purpose and long-term objectives?
  5. How will you structure the content?
    • Blocks
    • Breaks
    • Fluff
    • Memorable bits
  6. Have you built in moments for appreciation for honouring individuals for their contribution?
    • Might some of those moments cause a tear or 2 to be shed?
  7. What will the attendees remember about your venue?
    • How do you make an impact when they first walk in?
    • Or when they walk out at the end?
    • Other considerations:
      • Size
      • Atmosphere
      • Seated/Standing
  8. What will the attendees remember about your catering?
    • Have you chosen quality beverages and catering that add to the mood?
    • How often will we hear “Mmmm this is nice”?
  9. How can you make it memorable?
    • Are there elements of emotional connection?
    • Have you allowed room for semi-structured spontaneity?
    • Who’s taking photos/videos?
    • How will we report on the event afterward?
      • Report/Newsletter/Email?
      • Facebook photo album?
  10. Who’s running the show?
    • An internal or external MC?
  11. What would you improve next time?
    • Schedule in a debrief just a few days after the event
    • Collect ideas for improvement for next time
    • Create a wrap-up to-do list
  12. How will you report on the event?
    • Doing so, makes “selling” future events so much easier
    • Collect written testimonials & video testimonials on the day (or shortly after)
    • Include lots of photos of people having a great time
    • Send it out 1 or 2 weeks later to everyone who came (so they can re-live their favourite moments)

Your Thoughts?

What do you think?

Have your say in the comments below.

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What is Sheldon Nesdale up to in 2015?

What am I up to in 2015? Take 3.5 minutes to find out in this short video:

 

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Facebook Basics Workshop (Tauranga): Fri 26th September 1pm – 3pm

I’m running a “Facebook Basics Workshop” with Likeable Social Marketing (Dan Necklen).

Know a business owner that might need our help?

This Facebook workshop is for you if:

  • You need help setting up your Facebook business page
  • You’ve got an existing Facebook business page, but don’t know how to use it effectively
  • You have Facebook marketing questions you need answers too

Details:

  • When? Fri 26th Sept from 1pm–3pm
  • Where? Ignition Co-Working Space (29 Grey Street, Tauranga)
  • Cost? $180+gst per person
  • Fruit platter + Tea/Coffee provided from Robert Harris

What to bring:

  • Your laptop (and power cord)
  • Your Facebook-related questions
  • Your business cards (don’t miss the networking opportunity!)

It’s limited to 10, and as of today there are just 4 spots left.

RSVP to Dan: dan@likeable.co.nz

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TEDxAuckland 2014: 18 Hours of Awesomeness

I made my annual trip to TEDxAuckland on Saturday, and for the last 2 years I have captured my experience here on MarketingFirst.co.nz, but this time I’ve written my report on the TEDxTauranga website.

Read it now: TEDxAuckland 2014: 18 Hours of Awesomeness