One day I stumbled came across Ismail’s 45 minute talk at Singularity University about Exponential Organizations and was fascinated by everything I heard. I just had to read the book.
And wow, this book was awesome.
Not only is it crammed full of optimism about the future, it gives us tips on how to position our businesses (large and small), to take advantage of the opportunities.
And it carries a warning.
Those businesses that do not evolve, will not survive.
I encourage you to buy this book and read it in full, but in the meantime, here are my notes on Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) by Salim Ismail, Michael S. Malone, Yuri van Geest.
- An Exponential Organization is one whose impact (or output) is disproportionally large – at least 10 x larger – compared to it’s peers because of the use of new organizational techniques that leverage accelerating technologies.
Continue reading “Exponential Organizations by Salim Ismail”
The basic idea of this book is very simple: You are just guessing what your customers actually want, right now and in the future. So perhaps it’s time you asked them what they want.
According to Levesque, the way to check is to put them through a series of surveys.
Their answers to these survey questions will enable you to put your customers into groups.
When you have those groups, you can better tailor your product/service packages to these groups.
Sounds pretty reasonable? Pretty simple?
That’s because it is.
Levesque does describe these surveys in moderate-to-light detail, and does provide a few examples of the emails that you can adapt for your own purpose.
But, I’m sorry to say, it doesn’t provide the formula that I expected from reading the title of the book. And worse, it pushes you to buy Levesque’s survey software. It’s just not easy to set up the system he proposes without it. Continue reading “Ask by Ryan Levesque”