Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager

My notes on “Guerrilla Marketing in 30 Days” by Jay Conrad Levinson and Al Lautenslager

What is your competitive advantage? Is it enough?61o1gFxYuZL._AC_UL320_SR256,320_

  • Write down every reason you can think of to do business with your company. Now do the same for your top competitors. Scratch off the common ones. Are the remaining reasons good enough to be your competitive advantage? Do you need more?
  • Asking your customers why they do business with you will provide you with your competitive advantages


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The 80 Best Guerrilla Marketing Ideas I’ve Ever Seen

Here is the first in this list:

I didn’t get it at first – but the “fleas” are people walking accross the foyer of an office building or mall, so this is the view for people looking down from the 3rd or 4th floor.

Pretty clever huh?

Here are 79 more: The 80 Best Guerrilla Marketing Ideas I’ve Ever Seen

I’d looooove to brainstorm with you and come up with clever ideas like this for your business. Call me today (07) 575 8799 or email me

– Sheldon.

Which one is your favourite?

Tell me in the comments below.