Expired Domains: Picking Fruit From A Graveyard Of Failed Ideas?

Occasionally, just for fun, I spend a few minutes browsing www.ExpiredDomains.co.nz.

Expired Domains lists all .nz domain names which have expired and are in the .nz registry’s official 90 day pending release period.

But what I find most interesting about this list is that at first glance, many of them look like really good names!

Every single time I look at this list of Expired Domains, I have these same three reactions:

Reaction #1:

“oooo, I can’t believe that xyz.co.nz is available! And it’s only $24.50! What a freakin bargain, I’ll set up a website and make millions! I simply can’t lose!”

Reaction #2:

I do a double-take.

“wait a second… they are on this list of expired domains because someone, like me, thought they had potential.  But that person failed to make any money from it at all, and let it expire rather than waste another $24.50 on it to renew it… hmmmm”

**Warning Bells!!**

“calm down Sheldon, calm down, I don’t have to whip out my credit card right now and buy it before someone else gets a chance…”

Reaction #3:

“Oh, in all that excitement I forgot that it doesn’t matter what your domain name is. What is most important is your content!”

What do you think?

The next time you are tempted by an expired domain, pause, and remember that you are picking fruit from a graveyard of failed ideas.

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