My notes on “The Knack – How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up” by Norm Brodsky and Bo Burlingham
Why are you better off starting a business from scratch rather than buying one?
- It’s harder to learn a business if you haven’t been with it from the start
- You miss out on all the trial-and-error education that happens in the early stages
- You don’t understand key relationships in the business
- You don’t know what to do in emergencies
- You make mistakes that are much costlier than they would have been back when the company was smaller and struggling to get off the ground
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My Notes on “The 4-Hour Work Week” by Tim Ferris:
Different is better when it is more effective or more fun. If everyone is defining a problem or solving it one way and the results are sub-par, this is the time to ask, What if I did the opposite. Don’t follow a model that doesn’t work.
Most cold calls don’t get to the intended person for one reason: gatekeepers. Make all your calls from 8-8.30am and 6-6.30pm for a total of one hour to avoid secretaries and book twice as many meetings as senior sales executives who call from 9-5. Twice the results in 1/8 of the time.
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My Notes on “The E-Myth Revisited” by Michael E. Gerber:
In a business that depends on you, on your style, on your personality, on your presence, on your talent and willingness to do the work, if you’re not there customers would go someplace else.
In this case, customers aren’t buying your businesses ability to give them what they want, but your ability to give them what they want.
If your business depends on your, you don’t own a business – you have a job. And that’s not the purpose of going into business. The purpose of business is to get free of a job so you can create jobs for other people, to expand beyond your existing horizons, to satisfy a need in the marketplace
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