July 2014 - Marketing Consultant Tauranga | Marketing Strategy & Advice

Here are my notes on “How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life” by Scott Adams

Scott Adams is the author of the world famous Dilbert comic strip that make fun of life in an office cubicle.

Like his comic strip, this book is certainly amusing. He is a great story teller in super-short-form comics in which he has only a few panels, and in this long-form book in which he has hundreds of pages.
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He has led an interesting life, and tells those stories and the lessons he learnt, but even more interestingly, he shares several counter-intuitive ideas that I’d like to share with you today. Continue reading “How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams”

Here are my notes on the book “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk

For me, I got 3 things out of this book:

I got a simple introduction into the major social media platforms all in one place
I got a simple explanation of how they all work and, more importantly, how they are different from each other
I got dozens of examples of best practice and many examples of poor usage<br />
- To be honest, I found this part a bit confusing at times – it was hard to tell the difference between examples Gary liked and those he didn’t!

Continue reading “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk”