Does your business already appear on Google Maps?
If not, it’s easy to do. Here’s how to add your business to Google Maps.
If so, great start, but you’re not finished yet!
As a general rule, the more quality content you can provide Google with (in the form of text, images and videos), the more traffic Google will send you. More so if those platforms are also owned by Google (for example, Google loves to send Google searchers to Google+ instead of Facebook).
So here’s your 4 point checklist to ensure you’re making the most of your Google Maps listing: Continue reading “Google Maps: 4 Ways To Increase Your New Business Enquiries From Google Maps”
“When I look at your blog I can almost see the tumbleweed rolling through…”
Are visitors to your website thinking that?
If you have a blog section on your website, at some point you thought it was a good idea to get one.
You might call it your “news section” or your “article section”, they are all the same thing.
You were probably told one, or all, of these reasons.
3 Reasons Why Writing New Articles For Your Blog Is Good For Your Business
Continue reading “Is Your Blog Stale? How Not Updating Your Blog Can Damage Your Business”
I was looking for flights from Tauranga to Dunedin yesterday, I searched for “Tauranga Airport” and came across www.TaurangaAirport.co.nz.
It is a hideous 1 page website that talked about car rental. Not what I was expecting at all!
I was suspicious so dug a little deeper using a “whois lookup” to find out who the owner was.
Sure enough, it’s not owned by the Tauranga Airport, but by a guy called Dave Burghardt:
Name : dave burghardt
Address : PO Box 2397
City : Tauranga
Post code : 3015
Country : NZ (NEW ZEALAND)
Phone : +64 7 5784210
E-mail : email@example.com
(If you are ever curious about who owns a domain name, use a whois lookup such as: www.dnc.org.nz) Continue reading “Meet Your Local Cybersquatter: Dave Burghardt Who Owns TaurangaAirport.co.nz and Tauranga-Airport.co.nz”
8 Essential Steps:
- Define the most important action that you want the audience to take. Is it filling in an enquiry form? Call your toll free number? Download an information pack?
- Make it dead easy for them to take that action. 1 click or 2 clicks. Not 5 clicks
- Make your forms super short. Ask for essential information only. Not their age, not their gender, not even their address (if you aren’t posting them something, don’t ask for it). And it doesn’t matter if some of your form field aren’t compulsory, if it looks too long it will turn people away
- Ensure your code is search engine friendly:
- Clean urls like “this-is-a-page-about-how-to-do-stuff.html” rather than “index.php?ss=2&s=abc”
- Clean html code, eg use H1, H2, H3 tags instead of heavily formatted paragraph tags
- A stripped down CMS for commonly updated content (like blog entries, articles, products). Lock down other pages so you’re not tempted to wreck them with crazy fonts and colours
- “Write for the web” by formatting all your content with headings, sub-headings, short paragraphs (none more than 3 sentences), bullet points, numbered lists, and internal hyperlinks
- Follow usability guidelines, such as:
- Hyperlinks that look link hyperlinks. Buttons that look like buttons
- Breadcrumbs so when the users deep-link they can quickly figure out where they are
- Disable the hyperlink in the navigation if the user is already on that page
- And just about everything else website usability guru Jacob Nielsen recommends
- Choose a web site developer who knows about all this stuff
Continue reading “Essential Steps for Building a Website That Generates Business For You”