Google Maps: 4 Ways To Increase Your New Business Enquiries From Google Maps

Does your business already appear on Google Maps?

If not, it’s easy to do. Here’s how to add your business to Google Maps.

If so, great start, but you’re not finished yet!

As a general rule, the more quality content you can provide Google with (in the form of text, images and videos), the more traffic Google will send you. More so if those platforms are also owned by Google (for example, Google loves to send Google searchers to Google+ instead of Facebook).

So here’s your 4 point checklist to ensure you’re making the most of your Google Maps listing: Continue reading “Google Maps: 4 Ways To Increase Your New Business Enquiries From Google Maps”

Is Your Blog Stale? How Not Updating Your Blog Can Damage Your Business

“When I look at your blog I can almost see the tumbleweed rolling through…”

Are visitors to your website thinking that?

If you have a blog section on your website, at some point you thought it was a good idea to get one.

You might call it your “news section” or your “article section”, they are all the same thing.

You were probably told one, or all, of these reasons.

3 Reasons Why Writing New Articles For Your Blog Is Good For Your Business

  1. “Your blog will get you better Google rankings for your website. Better rankings = more traffic = more sales”
  2. “Your blog will establish your credibility, expertise and leadership in your industry”
  3. “Your blog will keep content flowing to your customers and potential customers and remind them to buy from you”

They are all great reasons.

So why don’t you keep it updated?

How long has it been since your last article?

  • A month?
  • 3 months?
  • A year?
  • More than a year?

The longer it’s been, the worse you look.

In fact, a stale blog can actually damage your business.

4 Reasons Why A Stale Blog Can Damage Your Business

  1. Gives a bad impression: It looks like you start things but don’t finish them. Potential customers might assume you’ll treat them like that too
  2. Lowers trust: Customers might assume that if your articles/news/blog is out of date then other info on your website might be out of date too – this lowers trust
  3. Less Google love: Google loves fresh content, without fresh content, Google will visit your site less often
  4. You are easy to forget: Subscribers will forget about you. It might have taken just one more article to tip a potential customer over the edge to make a sale, but you didn’t write one today, so you’ll never know

If I’m considering purchasing a product or service and I see a blog on their website, I’ll click on it to check when the last article was written.

If it was written months ago, or even years ago, that’s a bad sign, and a huge red mark against them.

So why did you stop updating it?

3 Reasons Why You Stopped Updating Your Blog

  1. Because you are too busy fighting fires every day, you have no time to spend 1 hour, or 2 hours or longer, just sitting there and writing
  2. Because you forgot. You didn’t schedule it in your calendar so it doesn’t exist in your list of work to do
  3. Because the longer it’s been since your last article, the harder it is to write a new article today because it feels like you have the burden of writing all the future articles on your shoulders too

How You Can Have Fresh Blog Articles Written In Just 15 minutes

Wouldn’t it be great if you could have a new article on your blog every 2 weeks and it only took you 15 minutes?

You can!

It’s a new service I’m offering and here is how it works:

1. Dan Necklen or I will call you and interview you for 15 minutes

2. From this interview we’ll write a 200 – 400 word article that has the following 4 components:

  • A headline that contains phrases that customers may be searching Google for (this is sooooo important)
  • With content that is interesting and puts concepts in layman’s terms (no jargon allowed!)
  • With content that demonstrates your leadership in the industry and quality of your service/products (hooray!)
  • A call to action (we’ll let your customers know what they must do next)

3. We put the article live once it’s written (crediting you as the author because we interviewed you)

And the coolest thing is, you’ll feel like a rock star being interviewed for e-news!

This is your 15 minutes of fame. Take it.

Awesome! How Much Does It Cost?

The price for this service is $240+gst every 2 weeks. Every 2 weeks you get an new article for your blog.

Imagine if each article could contribute even just one sale worth $2000 sometime over the next 12 months. Imagine getting to the end of a 12 month period with 26 articles that can do that… (that’s like $52k)

Call (07) 575 8799 and we can get started with a 4 session trial.

Cheers,

Sheldon Nesdale
Email: sheldon@marketingfirst.co.nz

P.S. Here are 3 examples of articles we’re written:

Meet Your Local Cybersquatter: Dave Burghardt Who Owns TaurangaAirport.co.nz and Tauranga-Airport.co.nz

Screenshot of the abomination that is TaurangaAirport.co.nz

I was looking for flights from Tauranga to Dunedin yesterday, I searched for “Tauranga Airport” and came across www.TaurangaAirport.co.nz.

It is a hideous 1 page website that talked about car rental. Not what I was expecting at all!

I was suspicious so dug a little deeper using a “whois lookup” to find out who the owner was.

Sure enough, it’s not owned by the Tauranga Airport, but by a guy called Dave Burghardt:

REGISTRANT
Name      : dave burghardt
Address   : PO Box 2397
City      : Tauranga
Post code : 3015
Country   : NZ (NEW ZEALAND)
Phone     : +64 7 5784210
E-mail    : burghardt@xtra.co.nz

(If you are ever curious about who owns a domain name, use a whois lookup such as: www.dnc.org.nz)

I dug deeper still and found a complaint made by Auckland Airport against this guy in 2008 for owning Auckland-Airport.co.nz (note the dash: “-“) which pointed to yet another car rental business owned by Dave Burghardt. Oddly, the complaint fell through which means that the Domain Name Commissioner of New Zealand did not order that the ownership of the domain be transfered to Auckland International Airport Ltd.

Today, the domain name Auckland-Airport.co.nz is owned by Auckland International Airport Ltd therefore it looks like that Dave got the big bucks when they bought it from him.

So it got me thinking, “I wonder if Dave owned AucklandAirport.co.nz too?” (without the dash)

Using the “WayBack Machine“, I found the answer to my question, here’s what AucklandAirport.co.nz looked like in February 2008:

screenshot-of-aucklandairport.co.nz

Look familiar?

Yep, that’s Dave’s handiwork alright.

So it looks like Dave got paid the big bucks for selling Auckland-Airport.co.nz and AucklandAirport.co.nz to Auckland International Airport Limited!

I bet Dave is hoping for a repeat of that outcome by selling TaurangaAirport.co.nz and Tauranga-Airport.co.nz to Tauranga Airport Ltd, which is owned by the Tauranga City Council.

Half of me congratulates the guy for his entrepreneurial spirit, the other half of me curses him for being a dirty squatter who confuses people (because people are searching for information about Tauranga Airport and find his hideous website instead).

What do you think?

Another issue is – why are New Zealand airport’s so slow to get into the 21st century and get a website for themselves?

I still can’t find an official website for Tauranga Airport.

Essential Steps for Building a Website That Generates Business For You

8 Essential Steps:

  1. Define the most important action that you want the audience to take. Is it filling in an enquiry form? Call your toll free number? Download an information pack?
  2. Make it dead easy for them to take that action. 1 click or 2 clicks. Not 5 clicks
  3. Make your forms super short. Ask for essential information only. Not their age, not their gender, not even their address (if you aren’t posting them something, don’t ask for it). And it doesn’t matter if some of your form field aren’t compulsory, if it looks too long it will turn people away
  4. Ensure your code is search engine friendly:
    • Clean urls like “this-is-a-page-about-how-to-do-stuff.html” rather than “index.php?ss=2&s=abc”
    • Clean html code, eg use H1, H2, H3 tags instead of heavily formatted paragraph tags
  5. A stripped down CMS for commonly updated content (like blog entries, articles, products). Lock down other pages so you’re not tempted to wreck them with crazy fonts and colours
  6. Write for the web” by formatting all your content with headings, sub-headings, short paragraphs (none more than 3 sentences), bullet points, numbered lists, and internal hyperlinks
  7. Follow usability guidelines, such as:
    • Hyperlinks that look link hyperlinks. Buttons that look like buttons
    • Breadcrumbs so when the users deep-link they can quickly figure out where they are
    • Disable the hyperlink in the navigation if the user is already on that page
    • And just about everything else website usability guru Jacob Nielsen recommends
  8. Choose a web site developer who knows about all this stuff

Other Important Things

  1. Ensure all your navigation is in one place (preferably displayed vertically on the left so it can scale as your website grows)
  2. Don’t have any animation or moving images at all. It distracts the user from completing their task

Do you need help building a website that generates business for you?

Contact us today or book a free 45min consultation now