I’ve been reading about, and experimenting with, selling digital products for a couple of years (ebooks, e-courses, video courses etc), so when I came across this book I was pretty excited!
I expected this book to teach me how to:
- Create and build up an email list
- Generate ideas of what digital products I could create to sell to them
- Test those ideas on small samples of my email list to find which one gets traction
- Create a digital product
- Write a series of emails that builds anticipation and trust
- Make millions
But I was wrong.
It didn’t teach me those things. Continue reading “Launch by Jeff Walker”
Lately, at times, I’ve been feeling that I’m running on a hamster wheel.
Do you know that feeling?
Almost 7 years ago I read the 4-Hour Work Week by Timothy Ferriss and quit my job almost immediately. I’ve been running my own business ever since.
The problem is, I thought I was on a hamster wheel when I had a job working for someone else, but now I realise that I’m just running on a different hamster wheel by running my own business!
Recently, I was nudged by a friend of mine to re-read the book, which I did.
Much of it was very familiar because so many of the principles I put into action at the time, but here’s a section on goals that stood out to me this time. Continue reading “The 4-Hour Work Week (Timothy Ferris): What I Learned The Second Time Through”