Home » Marketing eBooks

Marketing eBooks

The most important thing for every author is that their work will be read and appreciated.

Every sale, every download, every note of appreciation, is exciting and fulfilling.

At first I thought writing books was about making money too, but now I realise it isn’t.

It’s about spreading ideas, and having an opinion, and being useful to people.

That’s why my most of my books are now free.

I’m not even going to ask for your email address before you can download them.

I just want the ideas in these books to be useful to you.

Sheldon Nesdale’s 4 Marketing eBooks

  1. “What 87 of the Best Business Books in the World Have to Teach You” [US$7]
  2. “How Smart Marketing Can Turn Your One-Man-Band Business Into A Cash Machine” [FREE]
  3. “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” [FREE]
  4. “How to Optimise Your New Zealand Website for Search Engines” [FREE]

Book #1: “What 87 of the Best Business Books in the World Have to Teach You” [US$7]

Do you believe that business book authors are capable distilling their experiences and knowledge down into 200-400 page books that you could read in 4 – 8 hours?

Can you answer “YES!” to these 3 questions?

  1. Do you like the idea of feeding your mind with high quality business books but have trouble finding the time?
  2. Would you like some of the best business books on the planet summarised into easily digestible chunks?
  3. Would you like to have the important lessons highlighted for you and for it to be easy for you to identify the best books that you’d like to read in their entirety?

If you answered “YES!” to those questions, then my ebook “What 87 of the Best Business Books in the World Have to Teach You” is for you.

Buy this ebook now for US$7:

100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.

Your 458 page ebook (pdf) includes these 87 chapters:

  1. Alibaba: The House That Jack Ma Built, by Duncan Clark
  2. Tools of Titans by Timothy Ferriss
  3. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly
  4. Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future by Ashlee Vance
  5. Exponential Organizations by Salim Ismail
  6. Ask by Ryan Levesque
  7. Launch by Jeff Walker
  8. The 4-Hour Work Week (Timothy Ferris): What I Learned The Second Time Through
  9. Bold: How to Go Big, Create Wealth and Impact the World by Peter H. Diamandis, Steven Kotler
  10. Money, Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins
  11. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
  12. Less Doing, More Living: Make Everything in Life Easier by Ari Meisel
  13. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
  14. Flash Foresight: See The Invisible To Do The Impossible by Daniel Burrus
  15. How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
  16. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
  17. The Power of Less: The 6 Essential Productivity Principles That Will Change Your Life by Leo Babauta
  18. Value-Based Fees: How to Charge, and Get, What You’re Worth by Alan Weiss
  19. Remote: Office Not Required by Jason Fried, David Heinemeier Hansson
  20. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  21. Abundance: The Future Is Better Than You Think by Peter H. Diamandis, Steven Kotler
  22. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
  23. Startup Communities – Building An Entrepreneurial Ecosystem In Your City by Brad Feld
  24. Freakonomics by Steven D. Levitt and Stephen J. Dubner
  25. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
  26. The Toilet Paper Entrepreneur by Mike Michalowicz
  27. Rework by Jason Fried
  28. The Brain Audit by Sean D’Souza
  29. Made to Stick by Chip & Dan Heath
  30. Getting Things Done by David Allen
  31. How To Make Millions With Your Ideas by Dan S. Kennedy
  32. The Unwritten Laws of Business by J. King and James G. Skakoon
  33. How to Win Friends and Influence People by Dale Carnegie
  34. Purple Cow by Seth Godin
  35. Anything You Want by Derek Sivers
  36. Game-based Marketing by Gabe Zichermann
  37. Real-Time Marketing and PR by David Meerman Scott
  38. Hit The Ground Running: A Manual For New Leaders by Jason Jennings
  39. Why Now Is The Time To Crush It! Cash In On Your Passion by Gary Vaynerchuk
  40. Poke The Box by Seth Godin
  41. Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
  42. Socialnomics: How social media transforms the way we live and do business by Erik Qualman
  43. Social Media 101 by Chris Brogan
  44. Social Media Marketing for Dummies by Shiv Singh
  45. The Zen of Social Media Marketing by Shama Hyder Kabani
  46. Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager
  47. Linchpin: Are You Indispensable? How to drive your career and create a remarkable future By Seth Godin
  48. Marketing Without Money – How 20 Top Australian Entrepreneurs Crack Markets With Their Minds by John C Lyons and Edward de Bono
  49. Rules of Thumb: 52 Truths For Winning At Business Without Losing Your Self by Alan M. Webber
  50. The Knack – How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham
  51. Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application by 37Signals
  52. Crowdsourcing: How the Power of the Crowd is Driving the Future of Business by Jeff Howe
  53. 1001 Ways To Make More Money As A Speaker, Consultant or Trainer by Lilly Walters
  54. How To Succeed As An Independent Consultant by Timothy R V Foster
  55. How We Decide by Jonah Lehrer
  56. Ready, Fire, Aim by Michael Masterson
  57. Outrageous Advertising That’s Outrageously Successful by Bill Glazer
  58. The Millionaire Next Door by Thomas J Stanley and William D Danko
  59. Toughen Up by Michael Hill
  60. Permission Marketing by Seth Godin – Have your customers given YOU permission?
  61. The Myths of Innovation by Scott Berkun
  62. Making Things Happen – Mastering Project Management by Scott Berkun
  63. Driven – How Human Nature Shapes Our Choices by Paul R. Lawrence & Nitin Nohria
  64. The five most important questions you will ever ask about your organisation by Peter F. Drucker, Jim Collins, Philip Kotler
  65. Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
  66. Brain Rules by John Medina
  67. Tribes – We Need You To Lead Us by Seth Godin
  68. The Secrets of Consulting by Gerald M. Weinberg
  69. All Marketers are Liars by Seth Godin
  70. Getting Started in Consulting by Alan Weiss
  71. SPIN Selling by Neil Rackham
  72. The Ultimate Sales Machine by Chet Holmes
  73. The 80/20 Principle: The Secret of Achieving More With Less by Richard Koch
  74. The 4-Hour Work Week by Tim Ferris
  75. The E-Myth Revisited by Michael E. Gerber
  76. Indispensable by Joe Calloway
  77. The Sales Bible – The Ultimate Sales Resource by Jeffrey Gitomer
  78. The Complete Idiots Guide to Consulting by Robert Bacal
  79. Getting Everything You Can Out Of All You’ve Got by Jay Abraham
  80. 12: The Elements of Great Managing by Rodd Wagner and James K. Harter
  81. Influence – The Psychology of Persuasion by Robert Cialdini
  82. What Got You Here Won’t Get You There by Marshall Goldsmith
  83. Crucial Conversations, Tools For Talking When The Stakes Are High by Kerry Patterson
  84. Bargaining for Advantage by G. Richard Shell
  85. Meatball Sundae by Seth Godin
  86. 10 Days To Faster Reading by Abby Marks-Beale

Buy this ebook now for US$7:

100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.

What people have been saying about my summaries

“Hey awesome summary I love it!”
– Menilik (Regarding Pitch Anything by Oren Klaff)

“Great post Sheldon. Useful cliff notes for all of us involved in creating long term value for customers.”
– Jo Allum (Regarding Value-Based Fees by Alan Weiss)

“Exactly what I was looking for after listening to the audio book! Outstanding work!”
– Judson (Regarding Pitch Anything by Oren Klaff)

“Hi Sheldon, thank you for such comprehensive notes. I’m not sure I could’ve done it this well. This sure will save a lot of time reading the book.”
– Prabu Rajasekaran (Regarding Value-Based Fees by Alan Weiss)

“Awesome job on these notes, for us having this fantastic book in audio version…”
– Glenn Skovmand (Regarding Pitch Anything by Oren Klaff)

“Succinct review Sheldon. Thanks. Love where you end it too.. “Building bridges” – to connect people where they are… its the core!”
– Jo Allum (Regarding StartUp Communities by Brad Feld)

“Thanks you so much for doing this. The book was awesome, but these notes are so helpful in being able to use it in my business.”
– Larry Genkin (Regarding Pitch Anything by Oren Klaff)

“Another nice review. Have the the book and your review has prompted me to revisit the methodologies and disciplines outlined. Enjoy the reviews.”
– Kevin Hansby (Regarding Getting Things Done by David Allen)

“Excellent summary! I own the audio book, and I dreaded having to transcribe my favorite sections. Thanks for posting this.”
– Rodrigo (Regarding Pitch Anything by Oren Klaff)

“This is my favourite business book! Great notes for a reminder.”
– Luke Foster (Regarding Purple Cow by Seth Godin)

“Sheldon, outstanding! You post is an excellent abridged version of the content in my book. As an author, it’s delightful to see your take-aways. Thank you!”
– Sally Hogshead (Regarding Fascinate by Sally Hogshead)

Buy this ebook now for US$7:

100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.

^ back to top


Book #2: “How Smart Marketing Can Turn Your One-Man-Band Business Into A Cash Machine” [FREE]

how-smartFree Download NowHow-Smart-Marketing-Can-Turn-Your-One-Man-Band-Business-Into-A-Cash-Machine (2013 edition, 61 pages, 782Kb .pdf)

Can you answer “YES!” to these 4 questions?

  1. Do you operate a “one-man-band” type of business?
  2. Are sick to death of wasting money and time on advertising that doesn’t work?
  3. Do you need to get clearer about the goals for your business for the next month/year/5 years/20 years?
  4. Do you need a short punchy to-do list to help you make progress towards your business goals?

If you answered “YES!” to those questions, then my ebook “How Smart Marketing Can Turn Your One-Man-Band Business Into A Cash Machine” is for you.

Your 61 page ebook (pdf) includes these 20 chapters:

  1. 9 Questions To Get You Started When You’ve Got An Idea For A StartUp Business
  2. Have A Great Idea For A Start-Up Company But Worried Someone Will Steal It?
  3. B2B Marketing Plans: How To Create A One Page Marketing Plan – Just Answer These 7 Questions
  4. In the retail business? Waiting for the world to change back to the way it was?
  5. Selling services? Find out how to set your prices, and if you should put them on your website
  6. 5 Questions For Small Business Owners to Think About Today
  7. What Are You Offering Your Clients? Junk, Rip-off, Bargain, Boring, or Quality?
  8. Demographic Segmentation: Are You Still Segmenting Your Customers With Demographics Like Age, Gender, Address Etc? Stop.
  9. 62 Ways to Advertise Your Business
  10. Want Free Media Exposure? What The News Media Values & How You Can Get Your Business In The News
  11. How To Modify Your Advertising Depending On The Customers Usage Level And Loyalty
  12. Should I Renew My Yellow Pages Listing For My Small Business?
  13. How To Milk LinkedIn – The 8 Most Important Cows
  14. How To Handle Negative Reviews About Your Business
  15. Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?
  16. Is The Contact Form On Your Website Making Your Prospective Clients Angry?
  17. 2 Vital Elements The “About Us” Page on Your Website May Be Missing
  18. Testimonials: Tips About How You Can Get Powerful Testimonials For Your Website
  19. Email Marketing: 7 Reasons Why It’s Cool, 3 Reasons It Sucks, 7 Tips To Make It Work
  20. Email Newsletters: 10 Tips For Designing & Building Your Email Newsletters

Download Now: How-Smart-Marketing-Can-Turn-Your-One-Man-Band-Business-Into-A-Cash-Machine (2013 edition, 61 pages, 782Kb .pdf)

^ back to top


Book #3: “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” [FREE]

nz-cafesFree Download Now: How-New-Zealands-Cafes-Restaurants-and-Bars-Can-Best-Use-the-Internet (2011 edition, 115 pages, 503Kb .pdf)

Can you answer “YES!” to these 3 questions?

  1. Do you operate a Cafe, Restaurant or Bar in New Zealand?
  2. Have you got the 3 “greats” sorted (great location, great food, great service) and want to grow your business?
  3. Are you short on cash at the moment so you need tips that are free or cheap to implement?

If you answered “YES!” to those questions, then my ebook “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” is for you.

(This report was my 2011 major research project for my MBA through Waikato Uni)

Your 115 page ebook (pdf) includes these 15 chapters:

  1. Business Website: What is it? What did the business owners say? How can owners get started?
  2. Business Facebook Page: What is it? What did the business owners say? How can owners get started?
  3. Email Newsletter: What is it? What did the business owners say? How can owners get started?
  4. Online Review Websites: What is it? What did the business owners say? How can owners get started?
  5. Online “Daily Deal” Coupon/Voucher Websites: What is it? What did the business owners say? How can owners get started?
  6. Online Business Directories: What is it? What did the business owners say? How can owners get started?
  7. Applications for Smart Phones: What is it? What did the business owners say? How can owners get started?
  8. Pay-Per-Click Internet Advertising: What is it? What did the business owners say? How can owners get started?
  9. Business Twitter Account: What is it? What did the business owners say? How can owners get started?
  10. Personal LinkedIn Account: What is it? What did the business owners say? How can owners get started?
  11. Business Blog: What is it? What did the business owners say? How can owners get started?
  12. What is stopping owners from trying new electronic marketing methods?
  13. How do consumers find new places to visit using the internet?
  14. What questions are on consumers minds?
  15. How do consumers interact with their favourites online

Download Now: How-New-Zealands-Cafes-Restaurants-and-Bars-Can-Best-Use-the-Internet (2011 edition, 115 pages, 503Kb .pdf)

^ back to top


Book #4: “How to Optimise Your New Zealand Website for Search Engines” [FREE]

search-engine-guideFree Download NowHow-to-Optimise-your-NZ-Website-for-Search-Engines-2009-Edition (2009 edition, 16 pages, 1.2 Mb .pdf)

Can you answer “YES!” to these 4 questions?

  1. Do you have a .nz website and want it to rank well for searches within New Zealand because your target audience is other New Zealanders?
  2. Do you want no-nonsense, cut-the-crap, proven techniques that will improve your Search Engine Ranking that are also easy to implement?
  3. Would you like to learn about how Search Engine Optimisation is done so you can benefit from free visitor traffic to your website?
  4. Are you worried that the professionals could rip you off because of your lack of SEO knowledge so you want to learn about SEO yourself?

If you answered “YES!” to those questions, then my ebook “How to Optimise Your New Zealand Website for Search Engines” is for you.

Your 16 page ebook (pdf) includes these 5 chapters:

  1. What you need in order to be able to make the changes that I suggest
  2. In a nutshell, the six basic steps of Search Engine Optimisation are
  3. 4 Quick and Simple Lessons to make you a better Search Engine Optimiser
  4. 15 Search Engines Optimisation Techniques in order of how easy they are to change, how much Google values them, and in what order you should implement them
  5. 5 Things You Can Do Next

Download Now: How-to-Optimise-your-NZ-Website-for-Search-Engines-2009-Edition (2009 edition, 16 pages, 1.2 Mb .pdf)

^ back to top


What Next?

Much of the content for these ebooks comes from the blog articles I write.

To keep up to date with the latest all you have to do is subscribe:

Subscribe For New Marketing Articles Via Email?

Additionally, if your company meets certain requirements, I may be available to help you one-on-one.