Advertising: “But What Advertising Methods Will Work For MY Business?”

You might have read my list of 62 ways to advertise, but are these 2 questions on your mind right now?:

  1. Am I wasting money on the advertising I’m doing now?
  2. Which advertising methods will work for my business?

The advice you get when you ask this question will change depending on the incentives of the person you are asking.

Have you noticed that?

If you ask a Yellow Pages Sales Rep for their opinion they’ll say “Yellow Pages advertising”.

If you ask a website designer they’ll say “a new website”.

Those are just opinions and they don’t matter. The only opinion that matters is your clients.

Continue reading “Advertising: “But What Advertising Methods Will Work For MY Business?””

Google Calendar: How To Duplicate An Appointment

I’ve been using Google Calendar for many years, but I only recently found this function, and now I couldn’t live without it.

How to duplicate an appointment in Google Calendar

  1. Go into the details of the appointment you want to copy
  2. Along the top buttons there is a dropdown labelled “More Actions”
  3. Choose “Duplicate Event” from this list

Here’s a screenshot:

duplicate

This function is especially handy when you need to repeat an appointment with a large number of invited guests.

Useful?

A surprise to you?

Let me know in the comments below.

Google Calendar: How To Silently Rip An Appointment From An Invited Guests Calendar

I’m a huge fan of Google Calendar.

I even switched my reluctant wife over to it rather than her diary book, and now she loves it too.

If you use Google Calendar and you use it to invite people to appointments and events, you need to occasionally cancel appointments, right?

Well, you’ll know that you get two options when you hit the delete button:

  1. Delete and Notify guests
  2. Delete but do not notify guests

And my question was, “if I do not notify guests, does the calendar appointment get sneakily removed from their calendar without them knowing?”.

And after an experiment today, I can confirm this is true.

Steps in the Google Calendar experiment:

  1. I invited a friend to an appointment next week
  2. He accepted the invitation which added the appointment to his calendar
  3. I deleted the appointment and selected “do not notify guests”
  4. He did not receive any messages at all, but when he checked that time slot, the appointment had magically disappeared!

I wouldn’t use this technique for one-off appointments because it’s good to give guests a heads-up, but this could be useful in a series of re-occurring appointments when you need to cherry pick certain ones to cancel well ahead of time.

Imagine you have a series of weekly appointments and you need to cancel appointment number 10. If you choose to notify them of the cancellation, they receive the cancellation email, and they assume it is the very next appointment that is being cancelled (i.e. appointment number 1), which causes a lot of confusion.

That’s happened to me several times, has that happened to you?

Well now we both know how to handle it. 🙂

Useful?

Interesting?

Let me know in the comments below.