It’s a very easy read – each of the 22 chapters are only a couple of pages each. It’s not available on Kindle which is annoying but there are a few pdf versions floating around.
I found the notes of Chris Anuman which were better than mine so that’s what you’ll see below.
I also came across a very interesting series of articles arguing that these laws are overturned in the present day that’s worth a look at.
My notes (Chris Anuman’s notes actually) on The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Continue reading “The 22 Immutable Laws of Marketing by Al Ries and Jack Trout”