The E-Myth Revisited by Michael E. Gerber

My Notes on “The E-Myth Revisited” by Michael E. Gerber:riiig

In a business that depends on you, on your style, on your personality, on your presence, on your talent and willingness to do the work, if you’re not there customers would go someplace else.

In this case, customers aren’t buying your businesses ability to give them what they want, but your ability to give them what they want.

If your business depends on your, you don’t own a business – you have a job.  And that’s not the purpose of going into business. The purpose of business is to get free of a job so you can create jobs for other people, to expand beyond your existing horizons, to satisfy a need in the marketplace
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