Crowdsourcing: How the Power of the Crowd is Driving the Future of Business by Jeff Howe

31Ab-eLDZAL._AC_UL320_SR208,320_My notes on “Crowdsourcing: How the Power of the Crowd is Driving the Future of Business” by Jeff Howe

8 Very Successful Crowdsourcing Examples

1. Threadless

  • Threadless receives thousands of designs each week
  • The Threadless community of millions votes
  • The company selects nine from the top hundred to print
  • Each design sells out
  • Hardly surprising given the fact Threadless has a fine-tuned sense of consumer demand before they ever send the design to the printer
  • Threadless isn’t really in the T-shirt business. It sells community


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