Heard of “a business plan”?
It’s how you plan your business, right?
Well, the bad news is that “business plans never survive first contact with customers” – Steve Blank.
This means that you can plan all you like, but real customers with real money in their pockets will buy what they want to, not what you’re selling.
So you are going to create a “business model” instead.
A business model has some elements of a “business plan” and some elements of a “marketing plan” but it’s better because it starts with your customers. And their opinion is the only opinion that matters really.