In 3 Easy Steps
Step #1:
Contact the publisher/distributor and get a special deal for about 50/100 copies of the next issue. Tell them this is their chance to expand their subscriber base and you want them for free.
Step #2:
Announce to prospective clients (like at a trade show, conference, expo, chamber of commerce, business after 5 meeting, or pub crawl), that you’re being featured in the next issue of xyz magazine and ask if they’d like a free copy sent to them.
Step #3:
When your magazine copies arrive, place your business card and a branded post-it note somewhere in the first few pages. Handwrite a personalised message on the post-it note eg “Dear Bob, good to meet you the other day! Cheers, Dave” (if your name is not Dave, replace that name with your own).
That’s how you feature your business in any major NZ magazine!
Cost Breakdown For Each Magazine “Feature”:
- Magazine: Free
- Business Card: $0.40
- Post-it Note: $0.07
- A4 Envelope: $0.60
- Postage: $1.50
- Total: $2.57
(Disclosure: I stole the basics of this idea from here)
Want More Cunning Ideas For Marketing and Advertising Your Business?
Then give me a call on (07) 575 8799 or email me, I’d like to help (first 45 minutes is free).