The Five Most Important Questions You Will Ever Ask About Your Organisation by Peter F. Drucker, Jim Collins, Phillip Kotler

My Notes on “The five most important questions you will ever ask about your organisation” by Peter F. Drucker, Jim Collins, Phillip Kotler:227565 cover.indd

Every truly great organisation demonstrates the characteristic of preserving the core but stimulating progress.

Peter Drucker told us over 40 years ago “The purpose of a company is to create a customer… The only profit centre is the customer.”

If he was here today he would amend this observation. He would say “The best companies don’t create customers. They create fans.
Continue reading “The Five Most Important Questions You Will Ever Ask About Your Organisation by Peter F. Drucker, Jim Collins, Phillip Kotler”