[Image credit: Searchengineland.com]
What have you heard about Programmatic Advertising so far?
(Perhaps only by book summary from a few weeks ago?)
It seems like awareness is only now starting to grow here in New Zealand.
Some say that NZ is perhaps 3-5 years behind the rest of the world.
It’s time for us to catch up.
In fact, our timing is good, because getting involved now has the benefit of us accessing a much more mature system. The rest of the world has been removing the bugs for us!
I have come to believe that Programmatic Advertising is about to explode in New Zealand, so I’m looking for a handful of Tauranga based businesses that would like my help to get started.
At the bottom of this page in an enquiry form, but first, let’s answer questions you might be wondering right now.
Q: “What is Programmatic Advertising?”
Continue reading “Programmatic Advertising: Beginners Guide For Tauranga Based Businesses”
This book has the honour of being the most expensive e-book I’ve ever purchased.
I had just heard that Programmatic Advertising was about to explode in New Zealand and I wanted a definitive introduction, and this book promised to be it.
In the free preview I could see that every chapter had 2 or 3 different authors for a total of 45 authors.
That must be where the cost of the book adds up!
But actually, on the very last page it says that the authors waived their fees, and the proceeds are going to a charity called the Children’s Shelter Foundation.
Anyway, the book delivered what it promised.
Interestingly, this book doesn’t provide a concise definition, of what Programmatic Advertising actually is, so I’ve put my own together from a variety of sources.
What is “Programmatic Advertising”?
- Programmatic Advertising is a way to deliver digital advertising to the right person, at the right time in the right place
- It is the algorithmic purchase and sale of advertising space in real time, using a vast network of hi-speed machines and software to automate the buying, placement, and optimisation of media inventory via a bidding system
- Therefore, advertisers are able to tailor a specific message to a specific person to maximise the opportunity to convert exposure to an ad into an action that the advertiser wants the person to take
Continue reading “Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, by Oliver Busch”