The basic idea of this book is very simple: You are just guessing what your customers actually want, right now and in the future. So perhaps it’s time you asked them what they want.
According to Levesque, the way to check is to put them through a series of surveys.
Their answers to these survey questions will enable you to put your customers into groups.
When you have those groups, you can better tailor your product/service packages to these groups.
Sounds pretty reasonable? Pretty simple?
That’s because it is.
Levesque does describe these surveys in moderate-to-light detail, and does provide a few examples of the emails that you can adapt for your own purpose.
But, I’m sorry to say, it doesn’t provide the formula that I expected from reading the title of the book. And worse, it pushes you to buy Levesque’s survey software. It’s just not easy to set up the system he proposes without it. Continue reading “Ask by Ryan Levesque”