Poke The Box by Seth Godin

My notes on “Poke The Box” by Seth Godinsethpokethebox copy

Kinds of capital

What can you invest? What can your company invest?

  • Financial capital – Money in the bank that can be put to work on a project or investment
  • Network capital – People you know, connections you can make, retailers and systems you can plug into
  • Intellectual capital – Smarts. Software systems, Access to people with insight
  • Physical capital – Plant and machinery and tools and trucks
  • Prestige capital – Your reputation
  • Instigation capital – The desire to move forward. The ability and guts to say yes. This is the most important capital of our new economy


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