Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

My notes on “Fascinate: Your 7 Triggers to Persuasion and Captivation” by Sally Hogsheadfascinate

Fascination Scale

  • Avoidance
    • You’ll take steps to avoid TV commercials
  • Disinterest
    • You might leave the room during a commercial break to grab a bite
  • Neutrality
    • You don’t really care if you watch the commercial or not. You’re not going to take steps to avoid it, or to watch it
  • Mild Affinity

    • If a commercial happens to pique your curiosity, you’ll watch. Otherwise, eh, whatever
  • Interest
    • Commercials entertain, at least the good ones
  • Engagement
    • You actively enjoy commercials. During Super Bowl, you pay more attention to the commercials than the game
  • Immersion
    • You go out of your way to watch commercials, even going online to search them out
  • Preoccupation
  • Obsession
  • Compulsion

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The Secrets of Consulting by Gerald M. Weinberg

My Notes on “The Secrets of Consulting” by Gerald M. Weinberg:The secrets

  • The first law of consulting: In spite of what your client may tell you, theirs is always a problem.
  • The second law of consulting: No matter how it looks at first, it’s always a people problem
  • Never promise more than 10% improvement (so the client doesn’t get embarrassed about how crap they were)
  • If you happen to achieve more than 10% improvement, make sure it isn’t noticed
  • Whatever the client is doing, advise something else (because what they have been doing hasn’t worked so far)

  • You’ll never accomplish anything if you care who gets the credit
  • If they don’t hire you, don’t solve their problem
  • The Law of Raspberry Jam: The wider you spread it, the thinner it gets. Alternative: “Influence or affluence; take your choice”. One on one advice is very powerful for initiating change, an email newsletter or a book is weaker at influencing chance. But with the latter, with leverage, you can make a lot of money
  • Most of the time, for most of the world, no matter how hard people work at it, nothing of any significance happens
  • Once you eliminate your number one problem, number two gets a promotion
  • The Hard Law: If you can’t accept failure, you’ll never succeed as a consultant
  • Inverse of the Hard Law: Some people do succeed as consultants, so it must be possible to deal with failure
  • The Harder Law: Helping myself is even harder than helping others

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