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Marketing eBooks

The most important thing for every author is that their work will be read and appreciated.

Every sale, every download, every note of appreciation, is exciting and fulfilling.

At first I thought writing books was about making money too, but now I realise it isn’t.

It’s about spreading ideas, and having an opinion, and being useful to people.

That’s why my most of my books are now free.

I’m not even going to ask for your email address before you can download them.

I just want the ideas in these books to be useful to you.

Sheldon Nesdale’s 4 Marketing eBooks

  1. “What 67 of the Best Business Books in the World Have to Teach You” [US$7]
  2. “How Smart Marketing Can Turn Your One-Man-Band Business Into A Cash Machine” [FREE]
  3. “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” [FREE]
  4. “How to Optimise Your New Zealand Website for Search Engines” [FREE]

Book #1: “What 67 of the Best Business Books in the World Have to Teach You” [US$7]

Do you believe that business book authors are capable distilling their experiences and knowledge down into 200-400 page books that you could read in 4 – 8 hours?best-business

Can you answer “YES!” to these 4 questions?

  1. Do you like the idea of feeding your mind with high quality business books but have trouble finding the time?
  2. Would you like some of the best business books on the planet summarised into easily digestible chunks?
  3. Would you like to have the important lessons highlighted for you and for it to be easy for you to identify the best books that you’d like to read in their entirety?

If you answered “YES!” to those questions, then my ebook “What 67 of the Best Business Books in the World Have to Teach You” is for you.

Buy this ebook now for US$7:

100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.

Your 233 page ebook (pdf) includes these 67 chapters:

  1. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  2. Abundance: The Future Is Better Than You Think by Peter H. Diamandis, Steven Kotler
  3. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
  4. Startup Communities – Building An Entrepreneurial Ecosystem In Your City by Brad Feld
  5. Freakonomics by Steven D. Levitt and Stephen J. Dubner
  6. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
  7. The Toilet Paper Entrepreneur by Mike Michalowicz
  8. Rework by Jason Fried
  9. The Brain Audit by Sean D’Souza
  10. Made to Stick by Chip & Dan Heath
  11. Getting Things Done by David Allen
  12. How To Make Millions With Your Ideas by Dan S. Kennedy
  13. The Unwritten Laws of Business by J. King and James G. Skakoon
  14. How to Win Friends and Influence People by Dale Carnegie
  15. Purple Cow by Seth Godin
  16. Anything You Want by Derek Sivers
  17. Game-based Marketing by Gabe Zichermann
  18. Real-Time Marketing and PR by David Meerman Scott
  19. Hit The Ground Running: A Manual For New Leaders by Jason Jennings
  20. Why Now Is The Time To Crush It! Cash In On Your Passion by Gary Vaynerchuk
  21. Poke The Box by Seth Godin
  22. Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
  23. Socialnomics: How social media transforms the way we live and do business by Erik Qualman
  24. Social Media 101 by Chris Brogan
  25. Social Media Marketing for Dummies by Shiv Singh
  26. The Zen of Social Media Marketing by Shama Hyder Kabani
  27. Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager
  28. Linchpin: Are You Indispensable? How to drive your career and create a remarkable future By Seth Godin
  29. Marketing Without Money – How 20 Top Australian Entrepreneurs Crack Markets With Their Minds by John C Lyons and Edward de Bono
  30. Rules of Thumb: 52 Truths For Winning At Business Without Losing Your Self by Alan M. Webber
  31. The Knack – How Street-Smart Entrepreneurs Learn To Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham
  32. Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application by 37Signals
  33. Crowdsourcing: How the Power of the Crowd is Driving the Future of Business by Jeff Howe
  34. 1001 Ways To Make More Money As A Speaker, Consultant or Trainer by Lilly Walters
  35. How To Succeed As An Independent Consultant by Timothy R V Foster
  36. How We Decide by Jonah Lehrer
  37. Ready, Fire, Aim by Michael Masterson
  38. Outrageous Advertising That’s Outrageously Successful by Bill Glazer
  39. The Millionaire Next Door by Thomas J Stanley and William D Danko
  40. Toughen Up by Michael Hill
  41. Permission Marketing by Seth Godin – Have your customers given YOU permission?
  42. The Myths of Innovation by Scott Berkun
  43. Making Things Happen – Mastering Project Management by Scott Berkun
  44. Driven – How Human Nature Shapes Our Choices by Paul R. Lawrence & Nitin Nohria
  45. The five most important questions you will ever ask about your organisation by Peter F. Drucker, Jim Collins, Philip Kotler
  46. Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
  47. Brain Rules by John Medina
  48. Tribes – We Need You To Lead Us by Seth Godin
  49. The Secrets of Consulting by Gerald M. Weinberg
  50. All Marketers are Liars by Seth Godin
  51. Getting Started in Consulting by Alan Weiss
  52. SPIN Selling by Neil Rackham
  53. The Ultimate Sales Machine by Chet Holmes
  54. The 80/20 Principle: The Secret of Achieving More With Less by Richard Koch
  55. The 4-Hour Work Week by Tim Ferris
  56. The E-Myth Revisited by Michael E. Gerber
  57. Indispensable by Joe Calloway
  58. The Sales Bible – The Ultimate Sales Resource by Jeffrey Gitomer
  59. The Complete Idiots Guide to Consulting by Robert Bacal
  60. Getting Everything You Can Out Of All You’ve Got by Jay Abraham
  61. 12: The Elements of Great Managing by Rodd Wagner and James K. Harter
  62. Influence – The Psychology of Persuasion by Robert Cialdini
  63. What Got You Here Won’t Get You There by Marshall Goldsmith
  64. Crucial Conversations, Tools For Talking When The Stakes Are High by Kerry Patterson
  65. Bargaining for Advantage by G. Richard Shell
  66. Meatball Sundae by Seth Godin
  67. 10 Days To Faster Reading by Abby Marks-Beale

Buy this ebook now for US$7:

100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.

What people have been saying about my summaries

“Hey awesome summary I love it!”
– Menilik (Regarding Pitch Anything by Oren Klaff)

“Great post Sheldon. Useful cliff notes for all of us involved in creating long term value for customers.”
– Jo Allum (Regarding Value-Based Fees by Alan Weiss)

“Exactly what I was looking for after listening to the audio book! Outstanding work!”
– Judson (Regarding Pitch Anything by Oren Klaff)

“Hi Sheldon, thank you for such comprehensive notes. I’m not sure I could’ve done it this well. This sure will save a lot of time reading the book.”
– Prabu Rajasekaran (Regarding Value-Based Fees by Alan Weiss)

“Awesome job on these notes, for us having this fantastic book in audio version…”
– Glenn Skovmand (Regarding Pitch Anything by Oren Klaff)

“Succinct review Sheldon. Thanks. Love where you end it too.. “Building bridges” – to connect people where they are… its the core!”
– Jo Allum (Regarding StartUp Communities by Brad Feld)

“Thanks you so much for doing this. The book was awesome, but these notes are so helpful in being able to use it in my business.”
– Larry Genkin (Regarding Pitch Anything by Oren Klaff)

“Another nice review. Have the the book and your review has prompted me to revisit the methodologies and disciplines outlined. Enjoy the reviews.”
– Kevin Hansby (Regarding Getting Things Done by David Allen)

“Excellent summary! I own the audio book, and I dreaded having to transcribe my favorite sections. Thanks for posting this.”
– Rodrigo (Regarding Pitch Anything by Oren Klaff)

“This is my favourite business book! Great notes for a reminder.”
– Luke Foster (Regarding Purple Cow by Seth Godin)

“Sheldon, outstanding! You post is an excellent abridged version of the content in my book. As an author, it’s delightful to see your take-aways. Thank you!”
– Sally Hogshead (Regarding Fascinate by Sally Hogshead)

Buy this ebook now for US$7:

100% money back guarantee. If you are not happy with your purchase, just email me and I'll refund you within 24 hours.

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Book #2: “How Smart Marketing Can Turn Your One-Man-Band Business Into A Cash Machine” [FREE]

how-smartFree Download NowHow-Smart-Marketing-Can-Turn-Your-One-Man-Band-Business-Into-A-Cash-Machine (2013 edition, 61 pages, 782Kb .pdf)

Can you answer “YES!” to these 4 questions?

  1. Do you operate a “one-man-band” type of business?
  2. Are sick to death of wasting money and time on advertising that doesn’t work?
  3. Do you need to get clearer about the goals for your business for the next month/year/5 years/20 years?
  4. Do you need a short punchy to-do list to help you make progress towards your business goals?

If you answered “YES!” to those questions, then my ebook “How Smart Marketing Can Turn Your One-Man-Band Business Into A Cash Machine” is for you.

Your 61 page ebook (pdf) includes these 20 chapters:

  1. 9 Questions To Get You Started When You’ve Got An Idea For A StartUp Business
  2. Have A Great Idea For A Start-Up Company But Worried Someone Will Steal It?
  3. B2B Marketing Plans: How To Create A One Page Marketing Plan – Just Answer These 7 Questions
  4. In the retail business? Waiting for the world to change back to the way it was?
  5. Selling services? Find out how to set your prices, and if you should put them on your website
  6. 5 Questions For Small Business Owners to Think About Today
  7. What Are You Offering Your Clients? Junk, Rip-off, Bargain, Boring, or Quality?
  8. Demographic Segmentation: Are You Still Segmenting Your Customers With Demographics Like Age, Gender, Address Etc? Stop.
  9. 62 Ways to Advertise Your Business
  10. Want Free Media Exposure? What The News Media Values & How You Can Get Your Business In The News
  11. How To Modify Your Advertising Depending On The Customers Usage Level And Loyalty
  12. Should I Renew My Yellow Pages Listing For My Small Business?
  13. How To Milk LinkedIn – The 8 Most Important Cows
  14. How To Handle Negative Reviews About Your Business
  15. Money Back Guarantees: Should You Offer None, 30 Days, or 30 Years?
  16. Is The Contact Form On Your Website Making Your Prospective Clients Angry?
  17. 2 Vital Elements The “About Us” Page on Your Website May Be Missing
  18. Testimonials: Tips About How You Can Get Powerful Testimonials For Your Website
  19. Email Marketing: 7 Reasons Why It’s Cool, 3 Reasons It Sucks, 7 Tips To Make It Work
  20. Email Newsletters: 10 Tips For Designing & Building Your Email Newsletters

Download Now: How-Smart-Marketing-Can-Turn-Your-One-Man-Band-Business-Into-A-Cash-Machine (2013 edition, 61 pages, 782Kb .pdf)

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Book #3: “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” [FREE]

nz-cafesFree Download Now: How-New-Zealands-Cafes-Restaurants-and-Bars-Can-Best-Use-the-Internet (2011 edition, 115 pages, 503Kb .pdf)

Can you answer “YES!” to these 3 questions?

  1. Do you operate a Cafe, Restaurant or Bar in New Zealand?
  2. Have you got the 3 “greats” sorted (great location, great food, great service) and want to grow your business?
  3. Are you short on cash at the moment so you need tips that are free or cheap to implement?

If you answered “YES!” to those questions, then my ebook “How New Zealand’s Cafe’s, Restaurant’s & Bar’s Can Best Use The Internet To Attract New Customers And Encourage Existing Customers To Return” is for you.

(This report was my 2011 major research project for my MBA through Waikato Uni)

Your 115 page ebook (pdf) includes these 15 chapters:

  1. Business Website: What is it? What did the business owners say? How can owners get started?
  2. Business Facebook Page: What is it? What did the business owners say? How can owners get started?
  3. Email Newsletter: What is it? What did the business owners say? How can owners get started?
  4. Online Review Websites: What is it? What did the business owners say? How can owners get started?
  5. Online “Daily Deal” Coupon/Voucher Websites: What is it? What did the business owners say? How can owners get started?
  6. Online Business Directories: What is it? What did the business owners say? How can owners get started?
  7. Applications for Smart Phones: What is it? What did the business owners say? How can owners get started?
  8. Pay-Per-Click Internet Advertising: What is it? What did the business owners say? How can owners get started?
  9. Business Twitter Account: What is it? What did the business owners say? How can owners get started?
  10. Personal LinkedIn Account: What is it? What did the business owners say? How can owners get started?
  11. Business Blog: What is it? What did the business owners say? How can owners get started?
  12. What is stopping owners from trying new electronic marketing methods?
  13. How do consumers find new places to visit using the internet?
  14. What questions are on consumers minds?
  15. How do consumers interact with their favourites online

Download Now: How-New-Zealands-Cafes-Restaurants-and-Bars-Can-Best-Use-the-Internet (2011 edition, 115 pages, 503Kb .pdf)

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Book #4: “How to Optimise Your New Zealand Website for Search Engines” [FREE]

search-engine-guideFree Download NowHow-to-Optimise-your-NZ-Website-for-Search-Engines-2009-Edition (2009 edition, 16 pages, 1.2 Mb .pdf)

Can you answer “YES!” to these 4 questions?

  1. Do you have a .nz website and want it to rank well for searches within New Zealand because your target audience is other New Zealanders?
  2. Do you want no-nonsense, cut-the-crap, proven techniques that will improve your Search Engine Ranking that are also easy to implement?
  3. Would you like to learn about how Search Engine Optimisation is done so you can benefit from free visitor traffic to your website?
  4. Are you worried that the professionals could rip you off because of your lack of SEO knowledge so you want to learn about SEO yourself?

If you answered “YES!” to those questions, then my ebook “How to Optimise Your New Zealand Website for Search Engines” is for you.

Your 16 page ebook (pdf) includes these 5 chapters:

  1. What you need in order to be able to make the changes that I suggest
  2. In a nutshell, the six basic steps of Search Engine Optimisation are
  3. 4 Quick and Simple Lessons to make you a better Search Engine Optimiser
  4. 15 Search Engines Optimisation Techniques in order of how easy they are to change, how much Google values them, and in what order you should implement them
  5. 5 Things You Can Do Next

Download Now: How-to-Optimise-your-NZ-Website-for-Search-Engines-2009-Edition (2009 edition, 16 pages, 1.2 Mb .pdf)

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What Next?

Much of the content for these ebooks comes from the blog articles I write.

To keep up to date with the latest all you have to do is subscribe:

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Additionally, if your company meets certain requirements, I may be available to help you one-on-one.