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How To Write For The Web

by Sheldon Nesdale on 10 June 2009

in Website Design

Writing for the web is pretty simple on the surface, but the switch from writing for print to writing for the web is a difficult one for many people.

Here are some writing-for-the-web techniques to get you started:

1. Use long descriptive headlines, sub headings and sub-sub headings

  • People commonly skim read web content very quickly, and they are attracted to headlines to get the gist of the pages content

2. Use bullet points and numbered lists

  • Short, punchy bullet points are easy to digest, and divides content into easily managed chunks
  • There is nothing more boring to a user than a long paragraph of text, it screams “I’m too long to read!”

3. Use very short paragraphs

  • 1 sentence paragraphs on the web are fine (they are frowned upon in print)
  • 2 sentence, and 3 sentence paragraphs are good
  • 4 or more sentences in a paragraph is no good

4. Use internal hyperlinks

  • If you have another webpage that explains a phrase or idea in more detail, link to it
  • It’s good for the user because they know where they can go next, and its good for search engines

5. Use occasional bolding and italics to emphasise

  • But don’t over do it!

Do you need help re-writing your content for the web?

Contact us today or book a free 45min consultation now

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