How To Write For The Web

Writing for the web is pretty simple on the surface, but the switch from writing for print to writing for the web is a difficult one for many people.

Here are some writing-for-the-web techniques to get you started:

1. Use long descriptive headlines, sub headings and sub-sub headings

  • People commonly skim read web content very quickly, and they are attracted to headlines to get the gist of the pages content

2. Use bullet points and numbered lists

  • Short, punchy bullet points are easy to digest, and divides content into easily managed chunks
  • There is nothing more boring to a user than a long paragraph of text, it screams “I’m too long to read!”

3. Use very short paragraphs

  • 1 sentence paragraphs on the web are fine (they are frowned upon in print)
  • 2 sentence, and 3 sentence paragraphs are good
  • 4 or more sentences in a paragraph is no good

4. Use internal hyperlinks

  • If you have another webpage that explains a phrase or idea in more detail, link to it
  • It’s good for the user because they know where they can go next, and its good for search engines

5. Use occasional bolding and italics to emphasise

  • But don’t over do it!

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