I’ve just made a discovery that I’d like to share with you.
Firstly, I’m a big fan of email.
5 Reasons Why Email is my Preferred Method of Communication:
- It provides me with a permanent record of what was said to who and when
- It’s more reliable than my memory for recording facts
- It doesn’t interrupt the person I’m sending it to, they can read it in their own time
- I can write it at my leisure and send it off anytime day or night when it’s ready
- It’s free
But the biggest disadvantage is:
Incoming emails are easy to ignore.
And it’s even easier not take the action that the email message asks for eg “email me back if this of interest to you”.
How often has your response been “Nope! Delete!”?
How to Get Your Email Message Noticed:
If you are contacting a website owner for whatever reason (at the moment I’m contacting a bunch of American website to ask for advertising space), here’s a trick that will get your email message noticed:
If you see something broken on their website, mention it in the email.
Even better, write a second email 5 minutes after the first (forwarding your first email so it’s attached to the bottom), and mention the bug then.
Just about every website has something broken like a spelling mistake or a link that doesn’t work. The website owners are always keen to hear from someone that took the time to notify them of the bug.
For Extra Impact:
Pick up the phone and call the person you sent the message to (only costs 4c per minute anywhere in the world with a calling card such as Kiaora Card).
You could say “hi, just wanted to check that you received my email, my email system has been acting strangely lately”.
That’s the way to get noticed.
Need More Help?
If you own a small to medium sized business in Tauranga, I love to help you improve your sales, marketing and advertising. Call: (07) 575 8799 or email me.