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5 Questions For Small Business Owners to Think About Today

by Sheldon Nesdale on 8 August 2012

in Advertising, Business Strategy, Marketing

  1. Compete against yourself
    • Pretend there is a brand new competitor opening next door to you, what product and service bundles should he start selling?
    • To who?
    • Don’t wait for this to happen, create those bundles and target those customers yourself today
  2. Why you?
    • What are the top 3 reasons customers should choose you?
    • Put those 3 reasons in all your customer touch points
    • Can’t think of any? Pack it in and go home
  3. Your website:
    • Don’t have a website yet? Build yourself a website today for $141.50
    • Got a website? What 3 improvements should you make today?
    • Every business on the planet should have it’s own website. Even a crap one beats not having one at all
  4. Radio Ads:
  5. Yellow Pages:
    • Do you advertise in the Yellow Pages hardcopy and/or online?
    • Cancel it today.
    • You know you are wasting money so why do you renew every year? Snap out of it sucker
    • The free one-liner with your phone number is all you need

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