In this book Chris talks about how he doesn’t use the word “expert” but uses the word “advisor” instead.
So I extracted 4 pieces of advice from what I read. Here they are:
(Should you read the book yourself you are sure to extract different advice for yourself).
1. Chris’s Advice About Writing
What is the customer, consumer, user and/or partner thinking?
- What’s in it for me?
- How does this impact me?
- Do I have to do something?
- What’s this going to cost me?