In this book Chris talks about how he doesn’t use the word “expert” but uses the word “advisor” instead.
So I extracted 4 pieces of advice from what I read. Here they are:
(Should you read the book yourself you are sure to extract different advice for yourself).
1. Chris’s Advice About Writing
What is the customer, consumer, user and/or partner thinking?
- What’s in it for me?
- How does this impact me?
- Do I have to do something?
- What’s this going to cost me?
As yourself after every little scrap of copy you write, “Who cares?”
End your articles with a question to generate a response.
2. Chris’s Advice About Where You Get New Ideas For Articles
- Go to the grocery store. There are more headlines and interesting ways of saying things right there in your face at the checkout counter than you’ll likely come up with on your own.
- See what makes the front page of Digg.com (or your industry’s most likely haunt).
- Don’t forget other media. When using YouTube, SlideShare and other places full of free and interesting content, don’t forget to give people a taste of video and auideo to go along with your text and photo posts
- Schedule posts. If you can, write more than one post at any given sitting. Schedule non-time-specific posts for later in your blogging schedule
3. Chris’s Advice About Your LinkedIn Profile
- Lead with what you do most
- Lead with the type of business you want to do
- Move into the reasons they’d like to do business with you
- Move from there into all the nuances of what you do
4. Chris’s Advice About Time Management
- Don’t sleep late: 2 extra hours per day
- Don’t watch TV: 3 extra hours per day
- Read good people: blogs, books, magazine articles, TED videos etc
Have you read this book? Tell me what you got out of it in the comments below.