My notes on “Real-Time Marketing and PR” by David Meerman Scott.
“How to instantly engage your market, connect with customers and create products that grow your business now.”
What’s Expected In The Corporate World:
- Wait, to make certain
- Work from checklists dictated by one-year and even five-year business plans
- Measure results quarterly
- Execute based on a long-term “new product launch” mentality
- Organise around multi-month marketing and communications campaigns
- Ger permission from your superior
- Run decision by your staff
- Bring in the experts, the agencies, and the lawyers
- Conduct extensive research
- Carefully evaluate all the alternatives
- Aim for perfection before public release
- Respond to customers on your time frame
- Engage with media, analysts, and commentators only when convenient and comfortable for you
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