My notes on “How To Make Millions With Your Ideas” by Dan S. Kennedy
- To win with premium prices, clobber competitors with service
- Call every customer after the job is completed to verify satisfaction
- Offer strong guarantees
- Get crazy publicity & word of mouth with free product to local companies (works if you own a cafe anyway)
- Stake out a market leader position from the start – define a new niche
- Break even on the first sale / product to get a mailing list together. Sell to that group long term
- Repackage the same core product / service in heaps of different ways, different formats, different prices, to different target markets