Social Media Marketing for Dummies by Shiv Singh

My notes on “Social Media Marketing for Dummies” by Shiv Singh.51xOpIA89AL._SX397_BO1,204,203,200_

My additions are in italics.

Can sponsored conversations in social media be authentic?

Yes, the trick is to be completely transparent that they are sponsored

Disney partnered with SavvyAuntie, an online community focused on aunts without kids. Melanie Notkin, who runs SavvyAuntie, tweeted about Disney’s Pinocchio movie in March 2008 to coincide with its Disney anniversary release. She tweeted about t themes in the movie, often in question form, encouraging others to respond. Her 8000 followers on Twitter knew that she was doing this for Disney (every tweet about Pinocchio had a special tag), but because the tweets were appropriate for the audience, entertaining, and authentic, the campaign was a success.

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The Zen of Social Media Marketing by Shama Hyder Kabani

the-zen-of-socialMy notes on “The Zen of Social Media Marketing” by Shama Hyder Kabani

Facebook

Facebook is like a coffee shop. Everyone is there for his or her own reasons, but it is a great place to strike up a conversation.

People from all walks of life use Facebook. They aren’t there to buy stuff. They are there, first and foremost, to express themselves. After self-expression comes their need to connect with others.