Facebook is like a coffee shop. Everyone is there for his or her own reasons, but it is a great place to strike up a conversation.
People from all walks of life use Facebook. They aren’t there to buy stuff. They are there, first and foremost, to express themselves. After self-expression comes their need to connect with others.
- Research show that people use Facebook primarily to showcase their own identity – not just who they are, but who they want to be perceived as. The friends we make, the groups we join, and the pages we LIKE on Facebook are all offshoots of this basic identity creation adn re-creation.
- This is why you can never push products or services on Facebook. If you try to convert people directly to customers or clients, you will fail. However, if you are looking to attract consumers and build relationships over time, you will succeed. Your goal on Facebook should always be to attract people to your website, build trust, and gain visibility – all things that inevitably lead to sales.
- Think about how you can be a part of peoples identity. Remember the cool kid everyone wanted to be friends with in school? Why did everyone want to be that person’s friends? Because it meant he or she was cook, too! You want to position your brand so people want to make it part of their identity.
This book also included sections on Twitter, LinkedIn and Video, but I didn’t learn anything in those sections so I didn’t take any more notes.