Email Marketing Package

Why are you attracted to the idea of “email marketing”?

7 Reasons Why Email Marketing Seems Cool

1. Because sending emails is cheap (or free). It’s a cheap way to keep in contact with your customers
2. It’s scalable - if you double or triple the number of customers on your email database there is no extra effort for you
3. Because it reminds your customers about what you can do for them – it keeps your brand in their minds, it builds familiarity, relationship, trust
4. Because you could sell something directly
5. Because it’s fast. You can get your first response within minutes
6. Because it’s measurable. You can test various headlines and offers
7. Because it’s easy. You can do it yourself

So have you tried email marketing yet?

• If not, why not?
• If so, are you getting the results you want?

3 Reasons Why Email Marketing Actually Sucks

1. Because most email software is actually hard to use (despite what they claim!)
2. Because it’s hard coming up with ideas for new content every week/month (exhausting!)
3. Because building up your list of subscribers is slow (and why do people keep unsubscribing? annoying!)

Q: “How Can You Help Sheldon?”

My philosophy with email marketing is very simple:

1. Make your emails really short
   • 1 or 2 paragraphs is good
   • State your point in the subject line, expand on the point in the body, close with a call to action
2. Make your emails really plain
   • Which types of emails do spend most attention to: Ones with fancy graphics and big logos, or ones that are plain text? Plain text! You always read those first and leave the fancy newsletters for last, if you have time
   • No header graphics. No logo. You have your “from” address and your email signature to remind them of your brand. That’s enough. (Remember, this email is about them, not about you!)
3. Make your emails really personal
   • Make the email a 1 on 1 conversation between you and your customer/client
   • Use the recipients first name at least 5 times. Not just “Hi Bob” at the beginning!
4. Make it really easy to subscribe. Make it even easier to unsubscribe
   • Create links to your sign-up form everywhere: on your website, in your email signature etc
   • Put your unsubscribe link clearly at the bottom, or even better, as the very first sentence of your email – you only want people who are really interested in what you have to say so let the others go
5. Make it obvious why someone should subscribe
   • Don’t expect sign-ups just because your email newsletter exists!
   • Provide at least 3 reasons why they should subscribe. If you can’t think of 3 good reasons, pack up and go home, email marketing is not for you.
6. Brainstorm 12 months worth of content ideas before you send your first email
   • Get your friends, family and existing customers to help you generate a huge list of ideas
7. Make your emails really cheap
   • My favourite email marketing software is MailChimp. It’s not super-easy to use but it is super cheap: completely free up to 1000 subscribers and 6000 emails per month

Now that you know all about how to set up your Email Marketing, may I be of help with any, or all, of these components?

Call me on (07) 575 8799.

Cheers,
Sheldon.