The most common type is “buy 9 cups of coffee, get your 10th cup free”.
From VTNZ Hewlets Road I’ve got “get 2 WOF’s, get $5 off the third, get 2 more WOF’s, get $10 off the fifth.
From BP Maunganui Road (beside the fly-over) I’ve got “fill your gas bottle 9 times, get the 10th free”
From Bakers Delight on Owens Place I’ve got “spend over $4 5 times, get a loaf of bread free”
From Subway I’ve got a Subcard for 20c credit for every 6 inch sub I purchase.
And the more famous nationwide examples would be Fly Buys and Air Points.
Here’s the trick: Some of these actually save me money (I would probably go to bakers delight anyway), but others are a real waste of time (it will take me 5 years to need 9 bottles of LPG), but I can’t resist the promise of saving money at some point in the future.
And in the meantime, I’m carrying around their brand name in my wallet. Their brand name is front of mind, because everytime I open my wallet I am reminded of it.
Is it the same for you? What cards have you got in your wallet?
How can you make this hugely successful tactic work for your business? Can you issue a rewards cards?
What ever you do, don’t be tempted to write an expiry date on them. The couple of times that happened to me it made me really mad and you don’t want loyal customers thinking dark thoughts about you!